11/06/2026
🇲🇾🇨🇳💼 MyCEB just came back to China after 5 years — and the results are INCREDIBLE!
The Malaysia Convention & Exhibition Bureau's China Roadshow 2026 just wrapped up across Beijing, Shanghai & Guangzhou — and here's what happened! 🎉
📊 The results:
✅ 180 Chinese MICE buyers met face-to-face
✅ 127 qualified business leads generated
💰 RM95 million in estimated economic impact!
🏙️ 3 cities | 9 days | 20 Malaysian industry representatives
Theme: "Reconnect, Reimagine, Rediscover Malaysia" 🌏
Who represented Malaysia?
🏢 Convention Bureaus: BESarawak | Penang CVB | Sabah Convention Bureau
🗺️ 10 DMCs from across Malaysia
🏨 KLCC | Shangri-La KL | Shangri-La Rasa Ria KK | Penang Marriott | Westin Langkawi | Aloft KL Sentral
Why China loves Malaysia for MICE 👇
✈️ 20+ Chinese cities with direct flights to KL
✈️ 180+ daily flights
🎯 Visa-free for Chinese travellers
🏙️ KL | Penang | Kota Kinabalu — top 3 MICE destinations
MyCEB CEO Tan Mei Phing said it best:
"We are excited to return after a five-year hiatus and reconnect face-to-face with our valued partners and organisers across China." 💙
Malaysia is BACK in China. And China is READY for Malaysia! 🤝
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