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Globally Cool

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International business made easy! Consult | Coach | Connect - Expert-led. AI leveraged. Will you be next?

Since 1999, we have trained and coached thousands of professionals around the world! We develop Cool sustainable business concepts based on the triple P bottom line: People, Planet and Profit. We look at Corporate Social Responsibility as a fundamental principle for any business, and one that offers many Cool business opportunities. We connect companies through matchmaking and coach and train companies on sustainable business and online and innovative international marketing.

19/10/2026

Happy Birthday to the master of code, WordPress wizard, and SEO guru himself, ! 🧙‍♂️💻
May your day be bug-free, your coffee strong, and your internet connection blazing fast. Thanks for always keeping us globally cool (and fixing our tech meltdowns)! Have an awesome one! 🥳🎂✨

13/10/2026

Trade shows are expensive. Poor preparation makes them even more expensive.
Booking a booth, shipping samples and printing brochures doesn’t automatically create business.

The SMEs that get the most value from international trade shows treat the event as part of a commercial process — not a stand-alone activity.

That means:
→ Defining the buyers you actually want to meet
→ Reaching out and scheduling meetings before the event
→ Preparing the right sales materials, samples and proof points
→ Asking better questions instead of only pitching
→ Capturing every serious lead and agreeing on clear next steps
→ Following up while the conversation is still fresh

And there’s another area where SMEs can be smarter: printed promotional materials.

Instead of arriving with boxes of brochures that may quickly become outdated — or end up in hotel bins — consider a concise, high-quality buyer sheet supported by a strong digital sales kit.

Print only what you realistically need. Use QR codes. Keep detailed catalogues, certificates, specifications and other supporting information easily accessible online.

Better for your budget. Better for the buyer. Less unnecessary waste.

Because trade show success isn’t about collecting the most business cards.
It’s about creating the right conversations — and turning them into meaningful next steps.

👇 Want to prepare more effectively for your next international trade show? Swipe through the carousel below for practical tips and more detailed insights.

25/09/2026

🎉 Happy Birthday, Alfons ! 🥳 Always on the move, always full of ideas, and somehow always ready for the next country, project or adventure. 🌍✈️ Today, however, there’s only one thing on the agenda: cake, good company and a proper celebration. 🎂🥂 Wishing you a fantastic birthday and another year filled with great trips, great people, lots of laughter and plenty of new stories to tell. Cheers to you, Alfons! 🍻🎈

24/08/2026

How do you turn complex EU labour rules into online learning that people can understand, remember and use?
That is the challenge we are working on with the European Labour Authority (ELA), together with Straight Circles.

ELA is building a catalogue of free, self-paced e-learning courses on EU labour mobility and social security coordination. Our role is to help turn approved legal, technical and operational content into learning that feels clear, practical, and relevant.

That means thinking beyond simply presenting information. We look at what learners need to understand, what decisions they need to make, and how they can practise applying the rules in realistic situations.

Because good e-learning should do more than explain.
It should help people remember what matters and use it when they need it.

How do we approach it? 🤔
👉🏼 Swipe through the carousel to see some of the thinking behind the process. 💡

12/08/2026

Want to build long-term trust with your partners in Asia? It starts with mastering local business culture. 🤝

In our latest blog post, we explore the essential etiquette, communication habits, and cultural considerations you need to know for 2026 to ensure your business expansion is a success.

Don’t go in unprepared. Read the full blog here:
👉https://globallycool.nl/2026/08/11/doing-business-in-asia-2026-etiquette-and-culture-guide/

30/07/2026

If there is one thing we keep seeing across our projects, it is that international trade is moving faster than ever. Whether we are working on the ground with producers or tracking shifting regulatory landscapes in Europe, the message is clear: success today demands a blend of smart digital tools and rigorous compliance.

In this edition, we wanted to share two stories from our recent work that capture what is happening right now:

🗺️Navigating the 2026 EU market reality
European buyers are no longer settling for a nice sustainability story—they want verifiable data, traceability, and concrete proof. We break down the non-negotiable updates you need to know this year, from incoming EUDR deforestation rules and CBAM carbon data to stricter ESG reporting demands.

💡Empowering producers in the Comoros: We take you inside our recent collaboration with CAPEX-Comoros, where we are working alongside local entrepreneurs to develop an AI-supported Export Readiness Checker. It is all about helping local producers of vanilla, cloves, and ylang-ylang evaluate their market position and turn their unique potential into practical export success.

Curious how these practical innovations and regulatory shifts can impact your strategy? 👉 Catch up on the full reads here 🔗
https://www.linkedin.com/newsletters/the-cool-newsletter-7031268204463185920

14/07/2026

One platform. One workflow.
The Globally Cool ESG Suite helps you move from uncertainty to action with AI-powered support for:
✓ ESG gap assessment
✓ Strategy development
✓ KPI and data management
✓ Sustainability reporting
✓ ESG content creation
Everything you need in one place.

Our platform is designed to keep you aligned with major global frameworks, including GRI, ESRS, and CSRD readiness, ensuring your reports are not just compliant, but credible and future-ready.

Try the ESG Suite ➡️🔗 https://globallycool.nl/esg-suite-demo/

30/06/2026

The biggest hurdle in ESG isn’t gathering data, it’s knowing what to do with it. 💡
Many organisations identify their gaps but struggle to build a roadmap that actually moves the needle. If you want to see measurable ESG impact by year-end, you need to turn insights into a focused, actionable strategy today.
Our ESG Suite is designed to help teams:
📍 Align with global frameworks
📍 Prioritize material topics
📍 Drive measurable progress by year-end.

Check out the video below to see how a fast diagnostic can accelerate your sustainability journey

➡️🔗https://globallycool.nl/esg-suite-demo

23/06/2026

Is your export strategy keeping up with the evolving European spices and herbs market? 🌿

The sector is changing fast—stricter regulations, complex testing methods, and new supply chain demands are the new normal. But beneath these challenges lie major opportunities for those who know how to adapt.

We’ve been on the ground, gathering insights from the latest European industry assemblies to help exporters navigate the path forward.

Don’t miss our latest update on turning sector dialogue into competitive advantage👉🏼🔗: https://globallycool.nl/2026/06/16/turning-sector-dialogue-into-practical-market-intelligence-for-spices-and-herbs-exporters/

18/06/2026

Happy Birthday to the woman who can craft a killer content strategy and pack for an international adventure at the same time! 🗺️🥂

From writing content that inspired hundreds of entrepreneurs to being the queen of project management, you’re truly the pulse of our team. Thank you for keeping things "Globally Cool" every single day. Wishing you a year ahead full of new stamps in your passport, epic travel stories, and brilliant new ideas! ✈️✨

Join us in giving Marijke a huge birthday shout-out in the comments below! 👇🎉

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Openingstijden

Maandag	09:00 - 17:00
Dinsdag	09:00 - 17:00
Woensdag	09:00 - 17:00
Donderdag	09:00 - 17:00
Vrijdag	09:00 - 17:00

Website

http://www.globallycool.nl/

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