02/11/2026
Exciting news for creators!
Our Chief Executive, Sam Irvine, and Simon Hutson, CEO of the Copyright Licensing Agency UK, have signed a new agreement at the IFRRO World Congress.
The agreement covers how published content included in the licence can be used to prompt generative AI tools. Put simply, it means licensed organisations in New Zealand and the UK can use this content, while helping royalties flow back to the authors, publishers and rightsholders behind it.
As technology changes how creative work is used, agreements like this help ensure creators continue to be recognised and rewarded for their work.
🔗 Read more about the agreement via the link in our bio.