Press Start

28/05/2026

Some mornings don’t need much.

Just a good cup, a little silence, and enough time to think clearly again ☕️

11/05/2026

Your Shopify store is live. Now what?

This is where you might get stuck. The launch is done, but the next steps are not always clear. Orders need to be checked, product pages need to improve, customer questions need to be answered, and your team needs a simple way to keep the store moving.

A good Shopify store does not stay good by accident. It improves through regular attention, real customer feedback, and small updates that make the buying experience easier.

We wrote this guide to help you understand what happens after launch and what to focus on once your store is live.

Read it here: https://pressstart.ph/resources/what-happens-after-you-launch-your-shopify-store

07/05/2026

Shopify has entered the chat.

You can now connect Shopify with ChatGPT or Claude and manage parts of your store directly from the conversation.

Ask for insights. Look up orders. Add products. Get quick answers without jumping between tools.

For merchants, this is a big signal.

AI is moving from content support into store operations.

But the quality of the output still depends on the quality of your setup. Clean products, clear data, and organized workflows will matter even more.

The better your store system, the more useful AI becomes.

01/04/2026

A lot of brands here start on Shopee. And for good reason. It’s the easiest way to get moving. You can list products, tap into existing traffic, and start getting orders right away. For many, that’s exactly what you need at the beginning.

But over time, we start seeing the same question come up. When does it make sense to build your own store? Not to replace Shopee, but to have something you actually own. Your brand, your customer experience, your data.

We put together a simple breakdown based on what we’ve seen with merchants. If you’re somewhere in that stage, this might help.

🔗 pressstart.ph/resources/shopee-vs-shopify-when-should-a-brand-build-its-own-store

25/03/2026

Most Shopify stores don’t struggle because of marketing.

They struggle because the setup was rushed.

Products are hard to manage, collections don’t make sense, and the team ends up working around the system instead of with it.

Launching clean makes a bigger difference than most merchants expect.

It’s not about getting everything perfect. Just getting the foundations right.

23/03/2026

What do you actually need to start a Shopify store?

A lot of merchants think they need everything figured out before launching. Design, apps, integrations. That usually slows things down.

In reality, you only need a few things done right at the start. The rest can follow as the business grows.

If you’re planning to launch or move to Shopify, this might help:

Starting a Shopify store doesn’t require everything to be perfect. It requires a few key pieces set up clearly, and an understanding of what actually matters early on.

17/03/2026

More traffic won’t fix a messy store.

If products are hard to find, more visitors will feel it. If variants are confusing, more customers will struggle. If the structure is unclear, the friction multiplies.

Traffic amplifies whatever system sits underneath the store.

That’s why structure matters first.

06/03/2026

Growth problems in Shopify stores often look like marketing problems.

But many times they’re structural.

Products are hard to find.
Collections don’t make sense.
Variants confuse customers.

When the structure of the store is clear, everything becomes easier.

Structure drives growth.

06/03/2026

Grateful to be featured on the dotPH newsroom.

The article shares the story behind Press Start and the thinking behind the work we do helping brands launch and grow on Shopify.

Salamat kaayo! ❤️

🔗

.PH for Shopify Great products don’t always lead to real growth. For many local brands, the challenge lies in turning good ideas into sustainable,

04/03/2026

Launching on Shopify can feel heavy.

There are apps to install.
Payments to set up.
Themes to choose.

You don’t need more tools.
You need clarity.

Clear product names.
Simple collections.
Checkout that works.

Start clean. Growth feels lighter later.