According to Chang & Wyszomirski (2015), arts entrepreneurship "is a management process through which cultural workers seek to support their creativity and autonomy, advance their capacity for adaptability, and create artistic as well as economic and social value". The purpose of this management process is related to an ongoing set of risks and innovative choices intended to recombine resources an
d seek new opportunities in order to produce artistic, economic and social value.
[ STRATEGIES ] New Ventures, Creative Enterprise, Career Portfolios, Community or Heritage, Enterprise Social Enterprise, Change Management and Intrapreneur.
[ TACTICS ] New Marketing Approach, Audience Development, New funding Source, New Funding Approach, Networking, Partnerships, Recombination, Bricolage and New Technology.
[ SKILLS ] Opportunity Spotting, Business Skill Acquisition and Professional Development: Training and Education.
[ MINDSET ] Perseverance, Risk-taking, Tolerance of Failure and 0pen-minded.
[ CONTEXT ] Organization, Individual Artist or Small Business, Artistic Field and Local/Regional Locale. Apart from his broad amateur, professional and academic background, he has been creating, planning and organizing cultural activities since 1995. He holds several professional and academic degrees from institutes and universities in Portugal, Brazil and the United States of America, including several master degrees and a doctorate in business administration. Due to his academic and professional top performances, Roberto Estorninho was invited to be part of the National Society of Leadership and Success (USA), the Golden Key International Honour Society and the International Honor Society in Business. He has held the position of IT manager, marketing manager and CEO for several national and international organizations. He is currently an arts and cultural entrepreneur and the chairman and executive producer of Ideias do Levante, a non-profit cultural organization based in Algarve, Portugal. References:
Chang, W. & Wyszomirski, M. What is Arts Entrepreneurship? Tracking the Development of its Definition in Scholarly Journals. Artivate: A Journal of Entrepreneurship in the Arts, 4(2),https://barnettcenter.osu.edu/sites/default/files/2019-08/what_is_arts_entrepreneurship.pdf
Estorninho, R. Roberto Estorninho | arts & cultural mediator. https://www.estorninho.biz
