Initial Singapore

Initial Singapore We are the experts in hygiene services. We go further to protect the things that matter most to you.

Freshness that never misses a beat. ✨Designed for washrooms and smaller spaces, Initial's cordless Essential Scenting un...
18/06/2026

Freshness that never misses a beat. ✨

Designed for washrooms and smaller spaces, Initial's cordless Essential Scenting unit delivers consistent fragrance performance to keep your environment smelling fresh throughout the day.

Why businesses love it:
🌿 Consistent fragrance delivery
🔋 Cordless design for flexible placement
🚻 Perfect for washrooms and compact areas
⚙️ Low-maintenance operation
✨ Creates a more pleasant visitor experience

Because every detail matters—including how your space smells. Free 2 Week Trial: https://hubs.ly/Q04kF3NK0

🔊 Smell is one of the most powerful, yet often overlooked, ways to connect with customers. From drawing people into your...
15/06/2026

🔊 Smell is one of the most powerful, yet often overlooked, ways to connect with customers. From drawing people into your store to creating lasting emotional bonds, scent marketing is reshaping how brands engage audiences.

Learn more about how scent impacts customers in this post.

We often view handwashing as a simple routine, but it is actually a powerful way to protect ourselves, our colleagues, a...
12/06/2026

We often view handwashing as a simple routine, but it is actually a powerful way to protect ourselves, our colleagues, and our environment.

At Initial, we believe that good soap is kind soap.

Swipe through to see how our soap range protects more than just your hands. 👉

09/06/2026

Hands at the ready… It’s a pump versus a contactless soap dispenser. Each has its benefits, but which side are you on?

05/06/2026

This June 5th, we're joining millions around the world for World Environment Day 🌍 — and this year, it's all about turning climate ambition into climate action.

For us, that means real results, right here in Singapore.
🔋 In 2024, we achieved a 16% reduction in D-size battery usage — a small switch with a meaningful impact on waste.
🌿 In 2025, we cut energy usage across our properties by over 10% compared to the year before — proof that operational efficiency and sustainability go hand in hand.
♻️ Back in 2023, we set ourselves a target to reduce metal Air Freshener can waste by 10%. By extending aerosol can usage from 1 month to 2 months across 6,000 cans, we didn't just meet that goal — we smashed it, achieving a 39% reduction in waste compared to 2022.

Sustainability isn't a campaign. It's how we work, every day.
But we don't want to stop at our own story — we want to hear yours. How is your business taking action for the environment? Share your initiatives below 👇

Germs are everywhere. The more people passing through your lobby, canteen, or corridors, the higher the risk of transmis...
02/06/2026

Germs are everywhere. The more people passing through your lobby, canteen, or corridors, the higher the risk of transmission.

Initial’s Mobile No-Touch Sanitiser Stand is the ideal solution for these busy, everyday environments.

Learn more about our essential washroom hygiene solutions: https://hubs.ly/Q04hBSTH0

Address

16, 18 Jalan Mesin
Singapore
368815

Opening Hours

Monday 08:30 - 17:45
Tuesday 08:30 - 17:45
Wednesday 08:30 - 17:45
Thursday 08:30 - 17:45
Friday 08:30 - 17:45

Telephone

+6563478138

Website

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