CertainPath

CertainPath Success Group International™ is now CertainPath™. We make businesses more profitable and lives m
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"I definitely recommend lead generation marketing. Why? It works. You get the return on investment, you get the data, yo...
06/18/2026

"I definitely recommend lead generation marketing. Why? It works. You get the return on investment, you get the data, you get the benchmarking…”

That’s what Patrick Somers, President and CEO of General Air Plumbing & Electric, said when asked about shifting away from traditional, "shotgun-blast" advertising. 🎯

If you’re running an HVAC, plumbing, or electrical business, you know how frustrating it is to throw money at marketing and just hope the phone rings. If you don't know exactly which zip codes are driving revenue, you aren't marketing, you're gambling. 🎰

Patrick stopped guessing. By treating marketing like a data science instead of a guessing game, his team unlocked:
✅ Absolute visibility from the initial click to the final paid invoice
✅ Real transparency into exactly what results their spend was producing
✅ Predictable, six-figure revenue growth in short windows of time

When you know that putting a dollar into a system yields multiple dollars back in booked jobs, marketing stops being an expense—it becomes your biggest growth vehicle. 🚀

Ready to stop wasting capital on low-performing service areas and double down on what actually works?

👉 Click below to read Patrick’s full story and learn how to get your own Free Marketing Analysis!
https://f.mtr.cool/bdogksldfm

Do your plumbers freeze when they hear “it costs too much”? 🤔🛠️Imagine taking your top plumber’s absolute best service c...
06/17/2026

Do your plumbers freeze when they hear “it costs too much”? 🤔🛠️

Imagine taking your top plumber’s absolute best service call, the perfect greeting, the flawless kitchen-table explanation of a failing sewer line, and the effortless objection handling, and writing it down word-for-word on 2–3 scannable pages.

We call them Scorecards, and they are changing everything. 📈

They are part script, part playbook, and part grading sheet. Instead of drowning your team in a massive manual, Scorecards break the plumbing service call down into highly focused micro-learning moments.

For Technicians: They know exactly what to say next, even on high-stakes calls like a tank-to-tankless conversion.
For Managers: Morning meetings get easy. Grab one card, drill a single objection or repair scenario for 10 minutes, and hit the road.
For Owners: Total consistency across every truck, every call, every single time.

When you send your team to the rebuilt Plumber’s Advanced class on July 15–16 at our Addison, TX offices, they won’t just leave with a workbook. They’ll take home the ultimate prize: a complete 120-page Scripting Guide packed with all 38 plumbing-specific Scorecards.

From running toilets to whole-house repipes, give your team the exact blueprint to win the work without the guesswork.

🚨 Seats are limited for this first-run class. Click the link below to claim your spots!

👉 Register Now for Plumber's Advanced: https://f.mtr.cool/fgtwxjjicb

06/15/2026

Data-Driven Marketing: Results You Can Actually See 📈

Are you tired of throwing money at marketing and hoping for the best? In this recent interview, Patrick Somers, President and CEO of General Air Plumbing and Electric, shares how switching to CertainPath's Lead Generation system transformed his business.

By analyzing their database to find where they were already competitively strong, they were able to launch highly targeted campaigns in specific zip codes. The result? Increased response rates and six-digit revenue growth in very short windows of time.

When you have total transparency into your marketing performance, you can stop guessing and start making the right decisions to grow and scale your business efficiently.

Let’s map out your path to predictable growth.🔗 Book your strategy call today: https://f.mtr.cool/ugnthpfgrc

⚡️UPDATED ELECTRICIAN’S ADVANCED: THE SCORECARD SYSTEM ⚡️Picture your best electrician on their best call. What they say...
06/12/2026

⚡️UPDATED ELECTRICIAN’S ADVANCED: THE SCORECARD SYSTEM ⚡️

Picture your best electrician on their best call. What they say at the door, how they explain a complex panel issue at the kitchen table, and how they handle “it costs too much” without flinching.

Now, imagine that perfect call written down, word-for-word, step-by-step and on 2–3 pages your entire team can master.

We call them Scorecards, and they are officially launching with our rebuilt Electrician’s Advanced class this July!

📋 What is a Scorecard?

It’s part script, part playbook, and part grading sheet. Each card gives your technicians the exact words to use for specific high-stakes moments, explains *why* they work, and attaches a point value to every single step.

Now, managers on ride-alongs aren't just watching, they are objectively scoring, coaching, and improving performance in real time.

🛠️ Built for Micro-Learning (Training That Actually Sticks)

No more 200-page manuals collecting dust in the truck. The Scorecard system is broken down into bite-sized, 2-to-3-page skills:

⏱️Fits the morning meeting: Review, practice, and drill one specific card in just 10 minutes.

🎯Targeted practice: If a tech struggles with the "I'm getting other bids" objection, they grab that exact card and practice it.

📈 Faster onboarding: New hires ramp up step-by-step instead of drinking from a firehose.

📚 Walk Away with 44 Field-Ready Scorecards

Every single student walks out of class with a 150-page, word-for-word playbook containing all 44 Scorecards, covering every critical moment of an electrical service call:

Take Control of the Call: Dedicated scripting for 5 different call types.

Diagnose & Transition: Custom playbooks for flickering lights, panel upgrades, burning smells, EV chargers, and whole-home rewires.

Objection Handling: Bulletproof responses to the 6 most common objections every electrician hears.

🗓️ Join Us Live in Addison, TX!

📅 Date: July 8–9
📍 Location: CertainPath’s Training Room
📦 Bonus: Every attendee leaves with the complete 44-Scorecard book plus their standard Learner's Guide!

Seats are strictly limited, and this is the very first class to train on the complete Scorecard system. Be on the look-out for the Updated Plumber's Advanced Class launching July 15th.

👉REGISTER NOW & SECURE YOUR SEATS: https://f.mtr.cool/rqcjtuxrgf

"CertainPath has been a game-changer for our business!" 🎯Lexie Nicol knows what it takes to grow a successful business, ...
06/09/2026

"CertainPath has been a game-changer for our business!" 🎯

Lexie Nicol knows what it takes to grow a successful business, and she's seen firsthand how the right marketing strategy makes all the difference.

Ready to transform your lead generation and take your business to the next level?

👉 Discover how CertainPath can help: https://f.mtr.cool/lmsxohwkay

06/05/2026

$17 million in HVAC sales. One comfort advisor. One company.

No fancy market. No team of closers. Just Cord Nichols in Boise, Idaho — selling the top-tier system, one living room at a time.

In this episode, he walks through the exact playbook:
— How he turns a home walkthrough into an hour of earned trust
— How he presents options so the premium system feels inevitable
— Why he repeats your own words back to you at the close
— How he sells from conviction — and walks away when it isn't there
— "I am your one throat to choke" — the handoff that earns lifelong customers

New episode: https://youtu.be/BQXpgNe7UEE

This is for the contractor owner who knows there's a next level — but hasn't found the path to get there yet.CertainPath...
06/02/2026

This is for the contractor owner who knows there's a next level — but hasn't found the path to get there yet.

CertainPath isn't a course. It's not a generic coaching program. It's a proven business system built exclusively for home service contractors, backed by a community of owners just like you who've already solved the problems you're facing right now.

Pricing. Recruiting. Sales training. Financial clarity. Leadership development. A peer group of non-competing contractors who get it — because they've lived it.

Swipe through to see what we actually do and who we do it for.

Then when you're ready — book a free strategy call: https://bit.ly/4qzJG8z
We'll show you exactly what's possible for your business.

05/22/2026

$5.1M in electrical. $2.3M in plumbing. $500K in HVAC.

All three trades. Same year. One human.

Meet Chris Roberts — CertainPath's first-ever double Crown Champion.

He sold most of the plumbing total in roughly one month. He started the year as an electrician. He ended it running sales for three companies under one roof.

In this episode, Chris walks Bob Houchin through the exact playbook — every word he uses, every door he opens, every shirt he wears — for turning a single service call into a multi-trade close.

If you sell HVAC, plumbing, or electrical to homeowners, this is the most actionable hour you'll listen to all year.

Watch now on YouTube—link in the comments. Listen wherever you get your podcasts.

05/20/2026

A look back at the vision that built our foundation. 🛠️

In November 2025, just a few months before transitioning from the CEO role to the Board of Directors in April 2026, our founder, Rebecca Cassel, sat down with Legacy Makers TV to share the story behind the creation of CertainPath.

In this interview, she dives into the core philosophies that continue to guide our community today: the power of industry-specific coaching, the necessity of proven operational systems, and what it really means for a contractor to transition from operator to true owner. Discover the principles that continue to guide our team and members today.

Watch the full episode now: https://bit.ly/WatchTheCertainPathStory

Pack your bags—Connect 2026 is heading to Cancun! ✈️🏝️We are officially heading to the Hilton Cancun, Mexico, October 14...
05/20/2026

Pack your bags—Connect 2026 is heading to Cancun! ✈️🏝️

We are officially heading to the Hilton Cancun, Mexico, October 14th–16th, for CertainPath Connect 2026!

Connect is the ultimate event for HVAC, plumbing, electrical, and roofing contractors who are ready to take their businesses to the next level. This isn't just a conference—it’s a high-impact experience where you’ll get:

✅ Unmatched Networking: More time to bond, brainstorm, and build relationships with fellow members.
✅ Powerful Learning: Expert-led sessions & workshops.
✅ All-Inclusive Luxury: Your stay at the Hilton Cancun covers gourmet dining, drinks, activities, and more.

Whether you’re scaling fast or looking for a clearer roadmap, you’ll leave Cancun recharged, refocused, and ready to win.

📅 Registration opens this JUNE! Stay tuned for more details and get ready to join the momentum.

Learn More: hub.mycertainpath.com/hub/resources/certainpath-connect-2026-cancun


Address

15301 Spectrum Drive, Suite 200
Addison, TX
75001

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18663623455

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