ActionCoach of West Texas

ActionCoach of West Texas Providing breakthrough opportunities to business owners across West Texas.

Will Guidara's first book - "Unreasonable Hospitality" - was a runaway bestseller. Appearing consistently on New York Ti...
05/11/2026

Will Guidara's first book - "Unreasonable Hospitality" - was a runaway bestseller. Appearing consistently on New York Times and USA Today bestseller lists. Acclaimed for redefining why hospitality should be the focus of all businesses.

Recently Guidara released a follow-up - "Unreasonable Hospitality - The Field Guide".

"Unreasonable Hospitality" is the WHY. The Field Guide is the HOW.

The Field Guide is a step-by-step road map to elevating the magic in what you do - for yourself, the people you work with, and the people you serve.

Doing It Alone Is Costing You“The best businesses aren’t built alone—they’re built with structure, accountability, and s...
05/10/2026

Doing It Alone Is Costing You

“The best businesses aren’t built alone—
they’re built with structure, accountability, and someone willing to challenge you.”

Strong leaders don’t try to figure everything out alone.
- They build structure around them.
- They create accountability.
- They invite challenge.

Because growth requires perspective
you can’t always see from inside the business.

At some point, the question isn’t whether you can do it alone.
It’s whether you should.

That’s what it really takes.

What are you really building?A business that requires you every day…or one that can operate without you?A business that ...
05/08/2026

What are you really building?

A business that requires you every day…
or one that can operate without you?

A business that produces income…
or one that creates long-term value?

A business that ends with you…
or one that carries forward to the next generation?

Most owners don’t ask these questions early enough.
But the answers shape everything.

That’s what it really takes.

Growth Requires a Different LeaderYour business isn’t limited by effort.It’s limited by leadership.If everything still r...
05/07/2026

Growth Requires a Different Leader

Your business isn’t limited by effort.

It’s limited by leadership.

If everything still runs through you,
you’re not scaling—you’re sustaining.

Growth requires a different version of you.

That’s what it really takes.

The Real Reason Your Business Won’t ScaleIt’s not a work ethic problem.It’s a systems problem—your business was never bu...
05/07/2026

The Real Reason Your Business Won’t Scale

It’s not a work ethic problem.
It’s a systems problem—your business was never built to scale.

Most small business owners don’t have a work ethic problem.
They have a systems problem.

Working harder might get you through the day—
but it won’t fix what’s underneath.

- If your processes aren’t clear…
- If your team depends on you for every decision…
- If growth creates more chaos instead of more stability…

That’s not an effort issue.
That’s a design issue.

And until the systems change, the results won’t.

That’s what it really takes.

Most people see the business.Very few see the weight it takes to keep it alive.We see the business.We don’t see the weig...
05/05/2026

Most people see the business.
Very few see the weight it takes to keep it alive.

We see the business.
We don’t see the weight behind it.
- The pressure.
- The decisions.
- The responsibility that doesn’t turn off.

Most owners carry more than anyone realizes.
And carrying it alone is what makes it harder than it needs to be.

That’s what it really takes.

What Strong Communities Are Really Built OnSmall businesses don’t just drive the economy.- They carry families.- They sh...
05/04/2026

What Strong Communities Are Really Built On

Small businesses don’t just drive the economy.
- They carry families.
- They shape decisions.
- They impact entire communities.

That’s not light work.

And it’s not something you build by working harder alone.
- It requires leadership.
- It requires structure.
- It requires intention.

That’s what it really takes.

A good experience helps people succeed today.A great experience helps them become more capable tomorrow.Growth is one of...
05/02/2026

A good experience helps people succeed today.

A great experience helps them become more capable tomorrow.

Growth is one of the clearest signs that love has been designed into the way a business operates.

Employees feel it when they are coached, challenged, trusted, and developed.

Customers feel it when your product or service helps them make progress, not just complete a transaction.

Leaders create growth when they stop asking only, “Did the work get done?” and start asking, “Did this person become stronger through the work?”

That shift changes how we delegate.
It changes how we give feedback.
It changes how we build systems.
It changes how we lead.

The goal is not comfort alone.

The goal is capability.

Leadership question:
Where are we helping people complete tasks, but missing the opportunity to help them grow?

- 5 Feelings of Love, "Design Love In", Marcus Buckingham

People do better work when they know they are not alone.Warmth of others is the feeling that help is available, support ...
05/01/2026

People do better work when they know they are not alone.

Warmth of others is the feeling that help is available, support is real, and the people around you are for you.

In many organizations, people are surrounded by coworkers but still feel isolated.

They do not know who to ask.
They do not want to look weak.
They do not trust that help will come without judgment.
They carry pressure quietly until it becomes a performance issue.

Leaders can change that.

Not by creating dependency, but by building a culture where support is visible, practical, and consistent.

A strong team is not just a group of capable individuals.

It is a group of people who know how to help each other win.

Leadership question:
Where do people in our business feel like they are carrying too much alone?

- 5 Feelings of Love, "Design Love In", Marcus Buckingham

People do not want to feel like a number.Not employees.Not customers.Not vendors.Not family members in a business.Signif...
04/30/2026

People do not want to feel like a number.

Not employees.
Not customers.
Not vendors.
Not family members in a business.

Significance is created when someone feels known, seen, and valued as a specific person — not just as a role, account, title, or transaction.

In business, this does not always require grand gestures.

It often shows up in simple habits:

Remembering the context.
Knowing the person’s goals.
Recognizing contribution.
Following up on what matters to them.
Connecting the task to a bigger purpose.

When people feel insignificant, they comply at best.

When people feel significant, they commit.

Leadership question:
Where are we treating people as categories when we should be recognizing their specific story?

- 5 Feelings of Love, "Design Love In", Marcus Buckingham

Address

600 S. Tyler
Amarillo, TX
79101

Opening Hours

Monday 8am - 5:30pm
Tuesday 8am - 5pm
Wednesday 8am - 5:30pm
Thursday 8am - 5:30pm
Friday 8am - 5pm

Telephone

+18066991024

Website

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