Adrenaline

09/09/2026

An established brand can carry tremendous value. But what happens when familiarity starts standing in the way of growth? Modernizing a brand doesn’t mean abandoning organizational legacy. It means understanding what customers value, preserving what earned their trust, and evolving the brand to connect with the audiences it needs to reach next.

Updating a legacy brand means knowing what to preserve, what to evolve, and what may be holding back growth.

09/08/2026

As competition for deposits heats up, banks need smarter branch strategies. Join Gina Bleedorn, President & CEO of Adrenaline, for the webinar "The New Playbook for Branch-Led Deposit Growth" on Tuesday, September 15th at 2:00 pm ET.

Attendees will learn how leading financial institutions are aligning retail strategy and visual design to strengthen customer relationships, improve branch performance, and drive low-cost deposit growth. Register now: https://adrenx.com/3SGjApi

09/04/2026

Think branches are losing relevance? Midsize banks acquire up to 80% of new accounts through branches, compared to just 8% through digital channels. Strategic branch investments still matter. Our playbook, The Branch Refresh, shares examples of financial institutions that are taking a strategic, data-driven approach to maximize the impact of their branch investments. Download it now: https://adrenx.com/4i66bRV

09/03/2026

Banks have opened more than 1,000 new branches annually over the last three years, and physical locations drive 75% of new-to-bank customers. But marketing is essential to maximizing any new branch’s potential.

In her new byline for ABA Banking Journal, Adrenaline Chief Experience Officer Juliet D’Ambrosio explores why marketing should have a meaningful role in network strategy and how connecting brand and branch experience can help banks turn expansion into long-term growth.

Adrenaline’s CXO explores the essential role of brand and marketing in successful branch expansion and long-term financial institution growth.

09/02/2026

How do you create a consistent branch experience when no two locations are quite the same? In our latest episode of the Believe in Banking podcast, Spence Mullis, President of Vallant Bank, shares how the bank brought its varied branch network together while preserving the local character of each location. Listen now: https://adrenx.com/4xsvnqu

09/01/2026

To expand into East Texas, CUTX had a smart strategy: design a space that meets real community needs. Their Gilmer campus includes a full-service branch, a local coffee shop, and a public event venue. See how Adrenaline helped Credit Union of Texas build a branch focused on connection and community.

See how Adrenaline helped the Credit Union of Texas with branch design and construction for a new credit union branch and community space.

08/28/2026

Going bigger with digital signage isn’t always better. Being smarter is. For financial institutions exploring large-format LED screens, the right solution depends on purpose, placement, architecture and content. Explore six considerations for making the most of large-format LED in the branch.

Financial institutions have more options than ever for creating high-impact digital signage experiences using large-format LED screens.

08/27/2026

When one credit union recognized that their name was limiting growth goals and expansion efforts, they turned to Adrenaline for help establishing a new name and brand. Emblem Credit Union was selected as a name that would honor the credit union’s educational roots while moving them into the future. Emblem – defined as a mark of individual and collective distinction – embodies the experiences of the people and places that make Alabama a unique place to live and work and reflects the credit union’s values of people learning and growing together.

08/26/2026

Banking M&A is entering a new phase. Regulatory pressures are easing, approval timelines are accelerating, and deal activity is picking up. But getting the deal done is only the beginning. Creating meaningful growth requires bringing a unified brand, branch network, customer experience and culture together around a clear strategy.

In the midst of M&A banking growth, strategy and a strong brand remain key to meaningful financial institution growth

08/25/2026

As branch networks grow, so does the complexity of managing them. More locations mean more assets, more information, and more change. Learn how Adrenaline’s Asset Management Platform (AMP) helps banking leaders keep branch data current, reduce operational burden, and make more confident decisions as they scale.

As bank branch networks become more complex, access to centralized, accurate data is essential to manage assets and adapt to change