ARTfx

ARTfx Custom signs, architectural fabrication & finishes. Complete graphic design services, manufacturing, installation and maintenance.

In 1983, Lawrin Rosen founded a company called ARTeffects, with the goal of setting new standards in the sign industry for innovation, for skill, for commitment -- for artistry. Training in fine art, design, and architectural history combined with practical experience in outdoor advertising laid the groundwork for a unique enterprise. Hundreds of awards and thousands of successful projects have pr

oven the concept, and the company. Signs that stand the test of time, as designs and as physical installations, are the ever-growing legacy of ARTfx -- as the world knows us now. For forty-one years, ARTfx has led the way in custom signage and related fabrication. The company website - www.artfxsigns.com features one of the world's most diverse sign portfolios. As it evolved, ARTfx expanded its design and manufacturing to include corporate art programs, architectural fabrication and custom lighting.

Thank you to Architect, Alex Siekierski, Principal Architect & Owner, GDS Architecture, Interiors and Branding, Medway, ...
05/30/2026

Thank you to Architect, Alex Siekierski, Principal Architect & Owner, GDS Architecture, Interiors and Branding, Medway, MA along with Matunuck Atelier owners, Terra Emery and Perry Raso for their faith in ARTfx! This was not a simple job. Alex Siekierski, AIA

05/29/2026

Looking for people to work in our printing and vinyl graphics department.

05/14/2026

Going to be advertising for Bookkeeper / Human Resources Manager.

Stay tuned.

05/06/2026

When Greylock Glen Center opened the doors to their new visitor and education center at the base of Mount Greylock, they brought us in to design and build the exhibit inside. Together we created an immersive walk into a Berkshire forest.

An illuminated ceiling fixture suspends life-sized acrylic cutouts of seven native bird species on aircraft cable. Sculptural trees rise from a printed floor scattered with animal tracks. Custom wallpaper and informational kiosks teach visitors about local biodiversity, native plants, mass timber construction, and the forests that surround the building itself.

The Outdoor Center sits at the foot of Mount Greylock, the tallest peak in Massachusetts at 3,489 feet. The building is net-zero, LEED-rated, and built with sustainable Glulam timber by Souliere & Zepka Construction, designed by Vermont Integrated Architecture. We were honored to contribute the exhibit at the heart of it.

"They made us feel like a million dollar client. They gave us their absolute best and it's reflective in the beauty of this exhibit."
— Donna E. Cesan, Greylock Glen Project Lead since 2004

A huge thanks to Donna and the entire Greylock Glen Center team for trusting us with the project, and to Workroom Design Studio of Northampton for the recommendation.

See the full project: https://artfxsigns.com/project/greylock-glen

05/06/2026

Acrylic birds, sculptural trees, a printed floor with footprints.
The Greylock Glen Outdoor Center in Adams, Massachusetts, sits at the base of Mount Greylock—the tallest peak in the state. Inside, our team built an immersive environmental exhibit that walks visitors into a Berkshire forest.
The centerpiece: an illuminated ceiling fixture suspending life-sized acrylic cutouts of seven native bird species, hung on aircraft cable. Around it, custom printed wallpaper, sculptural trees, informational kiosks, and a printed floor that puts you on the trail.
Designed by ARTfx illustrator Pete Stockmal and owner Lawrin Rosen. Built by our fabricators, graphics team, and installers. Recommended to the project by .design.studio of Northampton, MA.
“They made us feel like a million dollar client.” — Donna E. Cesan, Greylock Glen Project Lead
Full project: artfxsigns.com/project/greylock-glen
MountGreylock Massachusetts ArchitecturalFabrication Wayfinding InteriorDesign PlacemakingDesign CustomFabrication WorkroomDesignStudio DesignBuild SignDesign

03/03/2026

Since 1983, ARTfx has pursued excellence from all angles. As craftspeople passionate about our work, we continuously strive to improve - becoming better as designers, fabricators, installers, and as your collaborators. We're proud to offer you our best, and we've put together a short ARTf× portrait video featuring some of our great behind-the-scenes players who make the magic happen.

We're grateful for the opportunity to do what we do, and for our trusted clients who make it possible.

The Bears of Brown University. ARTfx installations at the new Penner Indoor Turf Facility. Design Credits to Roll Barres...
02/18/2026

The Bears of Brown University. ARTfx installations at the new Penner Indoor Turf Facility. Design Credits to Roll Barresi & Associates.

Hand sketch for a new ID Monument - brownstone, Corten steel, welded aluminum sign panel with 1/2" aluminum plate letter...
02/01/2026

Hand sketch for a new ID Monument - brownstone, Corten steel, welded aluminum sign panel with 1/2" aluminum plate letters and symbol.

At ARTfx, we typically handle the masonry work in-house.

Some design doodles for the Saratoga Casino & Hotel a few years back.ARTfx has thousands of hand and computer sign and c...
01/20/2026

Some design doodles for the Saratoga Casino & Hotel a few years back.

ARTfx has thousands of hand and computer sign and construction renderings dating back to the pre-ARTfx time period (1970's-1983), early ARTfx time period (1983-1993), classic ARTfx time period (1994-2010), and later ARTfx classic time period (2011-2025). We will be publishing a book... ARTfx - 45 Years of Sign Design with collection and writing starting this week. We are hoping to have it out on January 1, 2028. Stay tuned.

Off to S. Kingston, RI, this AM. Thank you Matunuck Atelier and architect, Alex Siekierski, of Medway, MA.
01/07/2026

Off to S. Kingston, RI, this AM. Thank you Matunuck Atelier and architect, Alex Siekierski, of Medway, MA.

Address

27 Britton Drive
Bloomfield, CT
06002

Opening Hours

Monday 7am - 6pm
Tuesday 7am - 6pm
Wednesday 7am - 6pm
Thursday 7am - 6pm
Friday 7am - 6pm
Saturday 9:30am - 5pm

Telephone

+18602420031

Website

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