Solvenna

Solvenna Solvenna is a consulting firm that helps you transform your customer data into smarter decisions, personalized engagement, and measurable growth.

One of the biggest challenges in marketing measurement is relying too heavily on a single view.MMM looks at the broader ...
09/03/2026

One of the biggest challenges in marketing measurement is relying too heavily on a single view.

MMM looks at the broader market.
MTA looks at the detailed customer journey.
Each gives you part of the story.

The advantage comes from combining those perspectives to make better decisions.

Read more about what our Solvers are doing to help our clients see the full picture (link in comments)

Don't miss "Rethinking Data Storytelling for the AI Era," today at noon ET.  Travis Grunewald, our VP of Analytics and A...
08/19/2026

Don't miss "Rethinking Data Storytelling for the AI Era," today at noon ET.

Travis Grunewald, our VP of Analytics and AI will discusses the art of data storytelling and AI in analytics. He will talk about where AI helps, where human judgment still matters, and how analytics teams can turn analysis into better decisions.

Register here - see you soon: https://lnkd.in/eqFnMg6c

08/12/2026

CMOs should stop treating MarTech ROI as a once-a-year budget-season only exercise to prove value … and start treating it as a year-round operating procedure.

The real question to ask is: "Where is value being created and where is it being lost?"

This discipline starts before launch, not after. Every initiative should begin with a clear use case tied to a specific value proposition, not a platform capability or a vendor roadmap.

But here's where most teams still fall short: frequent ROI reviews only matter if they're allowed to produce uncomfortable answers. Checking in monthly means nothing if the result is always "we need more time."

The organizations that actually build this muscle are the ones willing to pause or kill initiatives mid-flight when the value isn't materializing, and reallocate to what is.

Is your ROI process built to confirm, or built to challenge? And where do you see value leaking most often?

If your MarTech stack feels chaotic, you are not alone.Most teams are handed tools, data, and expectations that were nev...
07/01/2026

If your MarTech stack feels chaotic, you are not alone.

Most teams are handed tools, data, and expectations that were never designed to work together and told to “make it work.”

The real issue isn’t the tech, it’s the missing outcomes.

When outcomes aren’t clear, everything downstream breaks: fragmented data, siloed teams, conflicting KPIs, stalled activation.

The fix is simpler than you think.
Swipe through to see how our Solvers turn chaos into a functioning ecosystem.

Follow Solvenna for sharper thinking in MarTech + analytics.

🐕 At Solvenna, every day is Take Your Dog to Work Day!One of the best parts of being a fully remote team is that our “of...
06/26/2026

🐕 At Solvenna, every day is Take Your Dog to Work Day!

One of the best parts of being a fully remote team is that our “office culture” includes adorable snoring, mid‑meeting tail wags, snuggle breaks and occasional bark of agreement.

Today we’re celebrating the four‑legged coworkers who keep us grounded (and keep us moving).

If you are lucky enough to have your pooch by your side today, drop a photo in the comments.

Happy Take Your Dog to Work Day from the Solvenna pack.

Do you trust what your web analytics are telling you? Broken measurement doesn't announce itself. The dashboards still l...
06/09/2026

Do you trust what your web analytics are telling you? Broken measurement doesn't announce itself. The dashboards still load. The numbers still populate. Everything looks fine; until it isn't.

For one of our hospitality clients, "fine" actually meant:

• Conversion events firing 2–3x per user action
• Deprecated UA tags still degrading container performance in production
• Booking parameters already captured in GTM; never registered in GA4
• Paid media platforms receiving every behavioral event, not just conversions
• No clean separation between hotel reservation and other revenue streams

We conducted a full-stack measurement audit across GA4, GTM, Google Ads, Microsoft Ads, and Meta and delivered a prioritized roadmap to fix it.

Measurement you can't trust is worse than no measurement at all.

See how we approached it 👇
https://lnkd.in/eVMa-H8g

World Environment Day reminds us that sustainability isn't just about big gestures. The systems we build every day have ...
06/05/2026

World Environment Day reminds us that sustainability isn't just about big gestures. The systems we build every day have an impact.

Solvenna is a fully remote company. That cuts out commuting, office energy consumption, and much of the traditional workplace footprint. That's a great start.

But the digital world isn't footprint-free. AI interactions, cloud storage, data processing, redundant tools, and bloated MarTech stacks all consume energy at scale.

Here's where our work matters.

Every broken measurement system, every unused platform, every duplicated data pipeline, and every AI workflow that creates more noise than value carries a cost. Financial. Operational. Environmental.

When we help companies clean their data, consolidate their technology stacks, optimize AI-driven processes, and activate only what drives value, we improve performance while reducing digital waste.

Sustainability isn't just about recycling and carbon offsets.

It's about building systems that don't waste energy, time, money, or potential.

Happy World Environment Day. Here's to building smarter systems that do more with less.

Another Solver leveling up!Congrats to Sahi A on earning her Salesforce Data Cloud 360 certification amidst a busy proje...
06/02/2026

Another Solver leveling up!

Congrats to Sahi A on earning her Salesforce Data Cloud 360 certification amidst a busy project slate.

Between earning certifications and recently sharing her thoughts on Blueshift's evolving AI capabilities in a fantastic video demo (https://lnkd.in/eZ85DnD9), Sahi continues to demonstrate a passion for staying at the forefront of customer data and marketing technology.

Great work, Sahi!

Solvenna is heading to Snowflake Summit 2026!Some of the Solvenna team will be in attendance to share our expertise and ...
06/01/2026

Solvenna is heading to Snowflake Summit 2026!

Some of the Solvenna team will be in attendance to share our expertise and explore the latest innovations across the Snowflake AI Data Cloud, from data and applications to AI agents and automation.

We're looking forward to learning from fellow Snowflake experts and users through technical deep dives, hands-on labs, and real-world use cases shaping the future of data and AI, while bringing those insights back to our clients and team.

Heading to Snowflake Summit too? Let's connect.

Reach out to the Solvenna team and we'd be happy to grab a coffee, cocktail, or simply talk data, AI, and everything in between.

05/29/2026

📊 From Confusion to Clarity: A QuickLift Client Success Story

A tangled web of Google Tag Manager containers and distrust in analytics? Our client experienced just that. Our Solvenna team jumped in with a QuickLift audit, transforming their digital marketing landscape.

🔹 130 tags cleaned
🔹 Strategic framework implemented
🔹 Faster site performance
🔹 Improved ad strategies

The result? More accurate reports and informed decision-making. Clean data is the key to unlocking unparalleled campaign success and business growth.

💡 Watch below

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