Cybba

10/14/2026

Q4 is in full swing, and the biggest holiday shopping moments are still ahead.

We've rounded up 5 moves to help marketers rethink their Q4 strategy and connect with shoppers in more meaningful ways.

Explore the full playbook:

Discover five ways brands can adapt their Q4 strategy for changing holiday shopping behaviors in 2026.

10/07/2026

National reach. Local relevance. The strongest paid media strategies can do both.

From adapting the media mix and creative to prioritizing the right markets and measuring store visits, local context can help national campaigns work smarter.

Read the blog:

Learn how to make national paid media work locally by adapting market priorities, audiences, media mix, creative, and measurement.

09/30/2026

Location can do more for paid media than simply determine where an ad runs.

It can help brands prioritize the right markets, make creative more relevant, connect with local moments, and better understand what drives store visits.

See 4 ways to use location more strategically across your campaigns. ➡️

Discover 4 ways to make location-based campaigns more relevant and effective, from smarter targeting to store visit measurement.

09/29/2026

Are you interested in making your national media work at the local level?

Explore practical ways to adapt your media mix, creative, targeting, and measurement while keeping the bigger campaign consistent.

Read the full story on our blog → https://hubs.ly/Q04yrTxb0

09/23/2026

Holiday shopping is changing, and Q4 strategies need to keep up.

From reaching shoppers earlier to adapting creative for key moments and turning holiday buyers into repeat customers, a strong Q4 plan goes beyond the promotion.

Explore 5 moves to consider for Holiday 2026 →

Discover five ways brands can adapt their Q4 strategy for changing holiday shopping behaviors in 2026.

09/16/2026

A strong media mix is about giving each channel a clear job to do.

Some channels help expand reach, others capture demand, and others can connect advertising to specific audiences or markets.

Explore where different paid media channels can fit into your strategy →

Choose the right paid media channels for your marketing goals, from building brand awareness to reaching specific audiences and driving conversions.

09/09/2026

Holiday shopping continues to change, and Q4 strategies need to change with it.

From reaching shoppers earlier to creating more timely messaging and building relationships beyond the first purchase, there are new opportunities to make more of the holiday season.

See 5 moves to consider for Holiday 2026 →

Discover five ways brands can adapt their Q4 strategy for changing holiday shopping behaviors in 2026.

09/03/2026

Q4 planning is already underway, and the playbook is changing.

Reaching shoppers earlier matters. So does building timely creative, improving product visibility for AI discovery, and keeping holiday customers engaged after the first purchase.

Our latest blog breaks down 5 moves to help marketers prepare for Holiday 2026.

→ https://bit.ly/3T4syNr

09/02/2026

Location can add valuable context to a paid media strategy beyond simply determining where ads appear.

From prioritizing the right markets to connecting media exposure with real-world visits, a thoughtful location strategy can help marketers make smarter campaign decisions.

Explore 4 ways to make location-based campaigns more effective →

Discover 4 ways to make location-based campaigns more relevant and effective, from smarter targeting to store visit measurement.

08/28/2026

Happy Fluffy Friend Friday from Akira!