04/28/2026
We feel this so hard sometimes. As designers, we are a solution to a problem. Many of our clients are solution providers with their own problems that need solving, take plumbing for instance... got a leak? then the plumber is your solution! The problem for our plumber friends is making sure that the people with the leaks know they (the plumber) should be the chosen solution... that's where we come in, we solve that problem and make sure people know that YOU are the SOLUTION. Graphic design is not art, it's a solution.
“Design is not art. Design is solving problems.”
- Otl Aicher
The real skill isn’t making something look good, it’s making it work so well no one questions it.
Hard Truth: If it doesn’t solve a real problem, it’s decoration.