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Advantage Solutions

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Advantage Solutions

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Advantage Solutions is a leading sales, marketing and technology firm serving brands and retailers For more information, visit www.advantagesolutions.net.

Advantage Solutions is a leading provider of outsourced sales and marketing solutions to consumer goods companies and retailers. Our data- and technology-driven services — which include headquarter sales, retail merchandising, in-store and online sampling, digital commerce, omnichannel marketing, retail media and others — help brands and retailers of all sizes get products into the hands of consumers, wherever they shop. As a trusted partner and problem solver, we help our clients sell more while spending less. Headquartered in Irvine, California, we have offices throughout North America and strategic investments in select markets throughout Africa, Asia, Australia, Europe and Latin America through which we serve the global needs of multinational, regional and local manufacturers and retailers.

10/30/2026

One more sleep until Halloween, and the costumes are laid out by the door.

With the big night landing on a Saturday, it's a full weekend of jack-o'-lanterns, candy bowls, and kids mapping out the neighborhood. It also wraps up one of the busiest shopping stretches of the fall, and our teammates have been right there alongside shoppers, in stores and in communities, helping make the season what it is.

Happy Halloween from . Turn on the porch light and enjoy the weekend.

10/29/2026

Zero. That's how many manufacturers and retailers in our Advantage360™ 2026 Outlook Survey believe margin pressure has peaked.

Shoppers are adding pressure of their own. Our 2026 Shopper Study found 62% pick their grocer because it's easy to shop, ahead of everyday low price at 57%.

Progressive Grocer broke down what both studies mean for 2027. Full story below.
https://progressivegrocer.com/what-factors-will-shape-retail-2027

Hear the Shopper Study live in "How to Win the Trip in 2027" this afternoon.

Thursday, October 29 | 1:00 PM ET. Register below.
https://lnkd.in/g9GEap6B

10/23/2026

Tune in to turn our shopper research into your 2027 playbook.

Shoppers spent 2026 adapting. They reallocated, trip by trip, between value, convenience and quality instead of cutting back across the board. Single-store loyalty slid to an eight-year low at 23%, and Mass, Food, Club, Discount and Specialty each ended up winning a different mission.

Advantage360™ calls this the Adaptive Shopper. Now every 2026 release comes together in a single read: what wins each channel, which clean label, sourcing and nutrition claims actually move product, and where to sharpen assortment, pricing and promotion first.

David Fall and Brendan Locke walk through the findings and what they mean for brands and retailers building 2027 plans now.

Thursday, October 29 | 1:00 PM ET. Register below.
https://weblink.youradv.com/cn/ayxea/Shopper_Study_Live_Event

10/21/2026

Toronto, next week. Booth #2025.

Grocery Innovations Canada puts the country’s independent grocers and the brands that supply them on one floor for two days. As a GIC sponsor, our team will be there to talk about what’s working in Canadian retail right now: sales and marketing, retail ex*****on, and the client development that gets a brand from a first listing to a repeat purchase.

Expanding into new banners? Rebuilding a retail partnership? Want a second opinion on your Canadian strategy? Stop by.

Tuesday, October 27 and Wednesday, October 28 | Toronto Congress Centre, North Building

10/16/2026

Some of the best leaders are the ones already on your team.

Rhianna Hughes is our new Chief Legal Officer and Corporate Secretary. Since joining in 2022, she has handled some of our most complex legal matters with resilience and a steady temperament. As CLO, she'll keep strengthening how legal partners with the business, helping teams move with confidence and make smart decisions about risk.

Trevor Sullivan's promotion to Deputy Chief Legal Officer shows what growth looks like at Advantage Solutions. He started as a summer law clerk in 2015, and more than a decade later, he has led the rollout of our contract management system and become a trusted partner across the business.

As they step up, Bryce Robinson departs after 16 years for a career pivot back to a law firm. Bryce guided our legal function through COVID, going public in 2020, and dozens of transactions that created lasting value. Along the way, he built the bench that's ready for what comes next. We're grateful for his judgment and partnership, and we wish him all the best in this new chapter.

Join us in congratulating Rhianna and Trevor on their new roles.

10/15/2026

71% of shoppers pick where they shop because of the store’s private brands.

Price got private brand in the basket. Quality, wellness claims and distinctive flavors keep it there and are what’s driving growth now across refrigerated and frozen, and that shift is the focus of the Private Brands Forum at this year’s NFRA Convention.

Christine Bellamo, Director of Client Services at Daymon, the private brand business of Advantage Solutions, opens with a look at the data behind the momentum in dairy and frozen. Then Dianne Galang, Daymon VP of Client Services, moderates a panel with Moe Cheramie (The Choice Group) and Ryan Klein (Saputo on where the opportunities are, how SNAP and WIC changes are reshaping the aisle, and what Gen Z loyalty signals for what comes next.

If you’re in National Harbor, start Sunday at the Forum: October 18, 8 a.m. ET, Cherry Blossom Ballroom.

10/14/2026

Hours that fit your week. A new face at the table every few minutes. Room to grow when you want it.

That’s the job as a Product Demonstrator at CDS, a division of Advantage Solutions. You’ll run the sample table at a warehouse club near you and get people trying products they’d have walked past.

Part-time roles are open now. Apply at YourADV.com/careers

Know someone looking for their fit? Send this their way.

10/13/2026

Another NACS (National Association of Convenience Stores) Show is in the books. Retailers, brands, and distributors spent last week in Las Vegas comparing notes on a channel that’s changing fast, with quick service, supermarkets, and delivery apps all chasing the same shopper. Swipe through for what we heard: fresh emerging as a reason shoppers choose a store, protein and flavor extensions reshaping the cooler, and why retail media in convenience needs its own playbook.

Thanks to NACS for hosting, and to everyone who stopped by the Advantage Solutions booth.

Missed us at NACS? We’d still love to connect. Reach out today so we can learn more about your business and how we can help you drive sales for less in c-stores. https://youradv.com/contact/

We keep commerce and life moving.™ 💚

10/12/2026

Today is Thanksgiving in Canada, and the weekend that led up to it was one of the busiest grocery stretches of the year north of the border.

The full produce bins, the holiday endcaps, the turkey that made it into the cart on Saturday: a Canadian team got every one of them there.

To our teammates across Canada who worked the long weekend, thank you. This is what keeping commerce and life moving looks like.

Happy Thanksgiving, Canada. 🍁

10/08/2026

Shoppers didn't stop spending. They adapted.

Brick-and-mortar lost 3.3 billion edible units this year. Ecommerce gained 3.5 billion. The market netted out flat.

The same household is balancing affordability, convenience, and quality, often within a single week. One trip stretches a budget. The next saves time. Another hunts for the product that's still worth paying for.

Our Advantage360™ team calls this consumer the Adaptive Shopper. In the 2H State of the Industry, they unpack how that behavior is narrowing loyalty, creating a three-tier economy, shifting growth across channels, and setting up five forces that could speed change heading into 2027.

Brendan Locke, Allyson Halfmann, and Paul Pimperl walk through what it means for brands and retailers, and where to focus next.

Thursday, October 15 | 11 AM CT. Register below.

ef47dcd2-ce63-4d75-a349-e9a80df0ed95@f96ae7b7-2a22-43a5-9357-a82ad6b9cb73" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/ef47dcd2-ce63-4d75-a349-e9a80df0ed95@f96ae7b7-2a22-43a5-9357-a82ad6b9cb73

Address

8001 Forsyth Boulevard Suite 1025
Clayton, MO
63105

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Website

https://www.youradv.com/, http://careers.youradv.com/

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