Simplify, Simplify - Liz August

08/13/2026

Just got back from a week in Maine, staying on a pond next to a kids' sailing school. Watched the lessons most afternoons, and the boats capsized constantly. Completely normal part of learning to sail.

What stuck with me wasn't the capsizing, it was the counselors. Totally calm every single time. They'd steer their motor boats over, help the kids flip the sail boats, instruct them on how to bail it out, then send the kids back off. No panic. I’m sure they’d drilled it, so when it happened, it wasn't a crisis, it was just a process.

That's what I try to build in a Strategy Session. Your business is going to hit rough water sometimes, that's normal. The goal isn't to never capsize. It's to already know exactly what to do when you do.

Book a Strategy or Sanity Session, link in bio.

08/10/2026

Reposting this from my client Judi 411 because it's the exact thing I see on the systems side too.

People come to me thinking they need a new CRM, a better website, a different tool. Sometimes they're right. More often, the tool isn't the problem, it's just where the symptom showed up. The real issue is usually something underneath that never got fixed.

Judi sees this in words. I see it in backends. Same diagnosis, different lens.

Go give her a follow if you haven't already!

Most people who reach out to me think they have a writing problem.

Their website doesn't sound like them anymore. Their LinkedIn profile feels dated. They keep rewriting the same paragraph, convinced the next version will finally be the one that clicks.

Sometimes they're right.

More often, the website is the symptom. It's revealing that the business has changed, and the language hasn't caught up yet.

That's why I almost never start by talking about copy. I'm much more interested in what's changed.

What conversations are you having today that you weren't having three years ago?

What do clients thank you for that your website barely mentions?

What do people consistently misunderstand about what you do?

The answers to those questions almost always tell me more than the words on the page.

I've learned that people like to work through those questions in different ways.

If you're someone who likes to sit with a good question and figure things out on your own, I created the Voice Clarity Workbook for exactly that. It's a self-guided way to uncover what's changed and where your message may have fallen out of step with your business.

If you're the kind of person who likes to gather a little more information before deciding what's next, I've put together an overview of my Make It Easy to Refer You process, including how the Voice Clarity Intensive fits into it.

And if you're reading this thinking, I'd rather just talk it through with another human, book a Clarity Call. We'll spend a few minutes figuring out whether a Voice Clarity Intensive is the right next step.

However you choose to begin, begin with clarity. Everything else gets easier after that.

08/07/2026

My last name is August and I still dread this month. But I've learned to spend it wisely: finishing the stuff I meant to finish, so September doesn't feel like a sprint through a wall. If you need clarity on what to actually fix before fall hits, I write about that in this week’s blog post. https://buff.ly/mC7XrwJ

08/05/2026

I love collaborating with MBN! Hope you enjoy my guest blog.

🫣 If you can’t take a Friday off without feeling like your whole business is going to fall apart, this one’s for you.

In this blog post, Simplify, Simplify - Liz August breaks down why most service-based business owners aren’t disorganized - they’re just running their business from memory. She explains why the fix isn’t a new tool, but rather, it’s finishing the setup you already started.

🖥️ Read it here. https://massachusettsbusinessnetwork.com/youre-not-disorganized-youre-running-your-business-from-memory/

08/05/2026

Here's what I learned about August resets:
The people who try to build something new AND fix the broken stuff AND add more to their plate in August? They burn out.

The people who pick ONE thing that's been half-working and actually finish it? They walk into September calmer.

This month isn't about doing more, it's about completing what's already started.

08/04/2026

August is the reset window before the busy season hits.

If you're the kind of person who'd rather show up to fall prepared than spend October catching up, it's time to audit what's actually working in your business and what needs attention.

The Reset Your Business workbook walks you through eight core areas: systems, files, email, social media, website, delegation, office space, and your inbox. Not everything needs to change, but if things have been feeling heavier than they should, this is how you figure out why and what to fix first.

Free guide: https://buff.ly/GMWZVxr

Grab it and go in September ready, not scrambling.

08/03/2026

Most business owners don’t need more ideas — they need systems that actually work. 💙

Helping clients take the chaos out of their heads and turn it into manageable, repeatable processes is one of my favorite parts of this work. Thanks, Tracie, for trusting me to help make business feel lighter. ✨

07/31/2026

For the 6th year running, I'm a 17hats Ambassador!

I've been a user since 2015 and in that time I've seen exactly where it shines. My business runs on it and I recommend it for many of my clients.

When the backend of your business works, everything changes.

07/31/2026

Wrapping up July with something I tell clients often: content without burnout is a setup problem, not a mindset problem. This week's piece is about what the setup looks like when it's built correctly and someone else is executing it: https://buff.ly/RSNm0el

07/28/2026

The goal of a content system isn't efficiency. It's Tuesdays where you don't think about content at all.

Build the system once. Find someone to run it. Stop rebuilding it every week.