10/28/2026
Do you market your business consistently—or only when you suddenly need more clients?
In Episode 23 of The Profit Lab, Marie Torossian, CPA and Certified 10X Business Coach, explores one of the most common marketing patterns among business owners: marketing aggressively when the pipeline slows down, then stopping as soon as business gets busy again.
That cycle can create inconsistent lead flow, unnecessary pressure, and poor business decisions when you suddenly need revenue.
In this episode, you'll learn:
• Why marketing only when you need clients creates a dangerous cycle
• Why marketing is much bigger than posting on social media
• How consistent visibility keeps your business top of mind
• Why every marketing activity shouldn't be expected to create an immediate sale
• How to choose marketing channels that fit your business and ideal clients
• How to create a simple marketing rhythm you can realistically maintain
• Why tracking where opportunities come from helps you invest your time and money more effectively
Profit Question of the Week:
If you stopped marketing your business today, how long would your current pipeline continue producing opportunities?
Action Steps:
• Identify the three marketing channels currently producing your best opportunities.
• Choose three marketing activities you can execute consistently.
• Schedule those activities instead of waiting until you have time.
• Start tracking how every new prospect hears about your business.
If you want ongoing support strengthening the fundamentals of your business—from marketing and sales to financial clarity, systems, leadership and execution—learn more about Profit Foundations for $147/month:
https://profitlab.biz/profit-foundation-membership
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