Forrest Performance Group

Forrest Performance Group ⚔️ Sales Training for New Home & In-Home Pros
🏡 Builders, HVAC, Roofing & In-Home Services
🔥 We train Sales Warriors
👇 Join the Challenge

⚔️ Sales Training for New Home & In-Home Pros
🏡 Builders, HVAC, Roofing & In-Home Services
🔥 We train Sales Warriors
👇 Next free event: SELL MORE IN 2026 MASTERCLASS

🚨 Stop chasing more leads.Most contractors are one conversation away from doubling their booked jobs, and they don't eve...
05/08/2026

🚨 Stop chasing more leads.

Most contractors are one conversation away from doubling their booked jobs, and they don't even know it.

Here's the truth: Homeowners aren't saying no because of your price. They're saying no because they're not sure. They're nervous. They don't feel guided.

And when people don't feel certain, they don't commit.

That's not a lead problem. That's a process problem.

✅ A structured sales process = fewer objections
✅ Better communication = more trust
✅ More trust = faster decisions

Some contractors who fixed their process went from booking 4 out of 10 jobs… to booking 8. Same leads. Same prices. Different process.

We broke down exactly how it works in our latest blog.

Link in comments 👇

This week, our National Sales Trainer Courtney Cole led an incredible sales training with the HistoryMaker Homes team, a...
05/07/2026

This week, our National Sales Trainer Courtney Cole led an incredible sales training with the HistoryMaker Homes team, and one thing became clear:

Top new home sales professionals don't just sell homes, they create certainty.

In today's market, buyers don't need pressure. They need leadership, confidence, and a sales experience that moves them from confusion to clarity.

🏡 You're not selling square footage. 🏡 You're selling lifestyle, freedom, and life improvement.

Every model tour, discovery question, and customer interaction matters. The best salespeople know that rapport builds trust, certainty drives action, and conviction increases conversion.

Big thanks to the HistoryMaker Homes team for their commitment to growth, leadership, and delivering an exceptional customer experience in new home sales.

The future belongs to sales professionals who stop "showing homes" and start transforming lives.

05/05/2026

Three other bids. Same patio. Same price range.

And he still won the deal.

Not because he was cheaper. Because he was the only one who asked 'why.'

A concrete salesperson inside the Full Price Closer Challenge stopped measuring the patio and started asking about the six year old daughter whose birthday was coming up.

About the family that needed more room to gather.

About why now actually mattered to them.

That one shift changed everything.

He stopped being another concrete guy and became the only person who actually understood what they were buying.

That's what the right questions do.

Ready to stop competing on price and start winning on connection? Link in comments.

05/04/2026

What if the reason your close rate isn't where you want it has nothing to do with your pitch?

It has to do with your focus.

Most salespeople walk into an appointment thinking: how do I get this deal done?

Warriors walk in thinking: how do I change this person's belief?

Because conversion was never a sales term. It's a transformation term.

The more time you spend with your buyer, the more opportunity you have to shift how they see themselves and what they believe is possible.

Change the belief and the actions follow.

That's not a close. That's a conversion.

And it's the unfair advantage every in-home salesperson already has but most never use.

Ready to convert more buyers by changing how they think? Click the link in comments to join the Full Price Closer Challenge.

05/01/2026

Roofers, Remodelers and In-Home Services pros:

He hadn't done a one-call close in a long time. Then he joined the Full Price Closer Challenge.

Day 3. Real appointment. Real buyer. $2,400 closed in one call.

His words: "The stuff you're talking about here just resonates. It feels like something I can speak clearly about and feel good about."

That's the difference between tactics that don't fit and a framework built on how people actually make decisions.

When the language feels natural, the buyer feels safe.

And when the buyer feels safe, they close.

Ready to have a week like this? Join the Full Price Closer Challenge. Link in comments.

04/30/2026

What does a sales team look like after FPG training?

This.

$8.7M. $5.5M. $5.4M. $3.4M. $2.8M. $2.5M. $2.3M. $1.9M.

Different reps. Different quarters. Same result.

Consistent, predictable, repeatable revenue.

Because when every person on your team has the same framework, the same mindset, and the same certainty, the numbers stop being random.

They become a standard.

What's standing between your team and numbers like these right now? Drop it in the comments.

04/29/2026

When a homeowner says no to your price, they're not saying you're too expensive.

They're saying they don't have enough certainty to move forward.

That's it.

And that changes everything about how you show up.

Your job isn't to convince them. It's to make them feel safe, protected, and certain.

Safe from making the wrong decision. Protected from the bad actors in the market. Certain that choosing you is the right move.

That's what selling actually is.

Certainty backed by education on a foundation of rapport.

Ready to walk into every appointment with that kind of certainty? Click the link in comments to join the Full Price Closer Challenge.

04/28/2026

You talk to your homebuyers more than their own family does.

That's not a small thing. That's an opportunity most salespeople completely miss.

When you show up with real connection, real curiosity, and a process that makes buyers feel understood, you're not just selling a home.

You're becoming the most trusted person in one of the biggest decisions of their life.

That's gold. And it's exactly what we build inside our sales masterclass. Link in comments.

04/28/2026

Two return appointments. Real buyers. Real stakes.

And the question this homebuilder is asking isn't about price or closing tactics.

It's about rapport.

"How do I keep that connection strong enough to earn the decision?"

That's the right question. And it's exactly what we cover in our masterclass for owners.

Because the close isn't a moment at the end. It's built in every conversation before it.

Ready to walk into your next appointment with that kind of certainty? Link in comments.

Your team is losing full-price deals every week to this one objection."I want to get a few more estimates."And the worst...
04/24/2026

Your team is losing full-price deals every week to this one objection.

"I want to get a few more estimates."

And the worst part? The fix isn't a better price. It's a better response.

When your salespeople know how to set the evaluation criteria, they stop fearing comparison and start winning because of it.

Permission. Criteria. Commitment.

Three steps. No discounting. No chasing.

That's the Warrior framework. And it works in new home sales, remodeling, roofing, HVAC, and every in-home sale.

Watch Jason walk through the full breakdown in the video above. Link in comments.

04/24/2026

What happens when your team stops chasing the close and starts leading the conversation?

This.

Real results from a real FPG client.

Before the training, the focus was just getting to the close as fast as possible.

After? Peeling it back. Digging in. Emotionally connecting.

Using tools like the 5/4/3 Factor and the Triple Bind to reel buyers back in when they throw a curveball.

Not because they were told to. Because they found a winning process and committed to it.

That's what FPG builds. Not just skills. Identity.

What's one thing your team does right now that you know isn't working? Drop it in the comments.

Address

6040 Camp Bowie Boulevard Suite 24
Fort Worth, TX
76116

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18008213956

Website

Alerts

Be the first to know and let us send you an email when Forrest Performance Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Forrest Performance Group:

Shortcuts

Share

Category