Forrest Performance Group

Forrest Performance Group ⚔️ Sales Training for New Home & In-Home Pros
🏡 Builders, HVAC, Roofing & In-Home Services
🔥 We train Sales Warriors
👇 Join the Challenge

⚔️ Sales Training for New Home & In-Home Pros
🏡 Builders, HVAC, Roofing & In-Home Services
🔥 We train Sales Warriors
👇 Next free event: SELL MORE IN 2026 MASTERCLASS

06/05/2026

Remodelers and roofers: are you selling what you do or what your buyer becomes because of it?

Army recruiters were trained to sell the military as paradise.

When a qualified candidate pushed back, they had nothing. Because they'd promised heaven and the Army isn't heaven.

The same mistake happens in home services every day. Salespeople pitch their company, their process, their reviews. But the buyer doesn't care about any of that.

They care about the leaking roof that keeps them up at night. The outdated kitchen that makes them embarrassed to host. The problem they've been living with that nobody has actually helped them name out loud.

Name the hell. Paint the heaven. Position yourself as the only bridge that gets them there with certainty, safety, and protection.

That's when the close stops feeling like a push and starts feeling like a relief.

What's the hell your buyers are living in right now that your product solves? Tell us below.

NAHB dropped the numbers this week — new home sales are UP.Existing inventory is low. Buyers are choosing new constructi...
06/04/2026

NAHB dropped the numbers this week — new home sales are UP.

Existing inventory is low. Buyers are choosing new construction. Your model home traffic is real.

And yet — we keep hearing the same thing from builder owners:

"My reps are still giving away incentives on every deal."

Here's what we know after 25 years of training new home sales teams:

When a rep discounts without being asked, it's not a market problem. It's a self-image problem. They don't believe the home is worth full price — so they pre-emptively apologize for it with a rate buydown.

That belief lives in the culture YOU built as the owner. Which means YOU can fix it.

The market is handing you a window right now. Buyers need what you have. The question is whether your team is equipped to close it — at full price, with confidence, without folding.

If you want the playbook behind that culture shift, grab a free copy of the Sales Freedom book. Just cover shipping. https://www.salesfreedombook.com/

What's the most common reason your reps say they gave a concession? Drop it in the comments 👇

06/02/2026

What if the way you're incentivizing your sales team is actually creating the problem you're trying to solve?

In colonial India, the British government paid locals for every cobra they killed. The result? Locals started breeding cobras to collect more money.

When the incentive was removed, they released them all. There were more cobras than before the program started.

The same pattern shows up in sales teams everywhere.

Pressure your team to hit numbers and they start cutting corners. Focus them on closing at any cost and they start discounting to survive.

But when the focus shifts to giving every buyer the greatest sales experience of their life, something different happens.

The resistance disappears. The score takes care of itself.

Do you agree?

This is what happens when a New Home Sales team decides to go all in.The Colen Built team came together for an in-person...
06/01/2026

This is what happens when a New Home Sales team decides to go all in.

The Colen Built team came together for an in-person Identity Container seminar and model home tour with FPG.

A room full of people committed to changing how they see themselves and how they sell.

This is where belief shifts. Where culture gets built. Where the score starts to take care of itself.
Proud of this team and grateful to be part of their journey.

Interested in bringing an in-person FPG experience to your team? Click the link in bio to learn more.

What's the biggest mindset shift your team needs right now? Drop it in the comments.

05/29/2026

Remodelers and roofers: are you playing to close or playing to serve?

The salespeople who close the most aren't the ones most focused on closing.

They're the ones most focused on solving.

When your identity shifts from "I need to sell a roof today" to "I need to give this homeowner the greatest sales experience of their life," something changes.

Your energy changes. The buyer's guard comes down. Resolution happens naturally.

And the score takes care of itself.

That's not a motivational concept. It's a proven system.

Follow us for more tools from the field. What would change about your appointments tomorrow if closing was never the goal? Drop it in the comments.

05/27/2026

Remodelers and roofers: what if the window to close your buyer isn't during the appointment but right after it?

Most salespeople lose deals in the 15 minutes after they walk out the door.

Not because the buyer changed their mind. Because nobody was there when the real questions finally surfaced.

The fear that blocks decisions doesn't last. And the salesperson who understands that times their follow-up around biology, not habit.

That's the difference between a prospect who ghosts and one who calls you back first.

How long do you currently wait before following up after an appointment? Drop it in the comments.

05/26/2026

New home salespeople: the salesperson who protects the buyer's future closes more than the one who just chases the yes.

Most salespeople are afraid to challenge a buyer's decision.

He did the opposite. He told his buyer the home they wanted wasn't the right foundation for where they were trying to go.

No pressure. No pitch. Just honest leadership.

And the buyer didn't walk. They signed.

Because people don't just want a home. They want someone in the room who actually gives a damn about what happens to them five years from now.

That's the warrior standard.

What's the hardest thing you've ever told a buyer that actually helped them make a better decision? Drop it below.

To everyone who shows up every day with the same courage, commitment, and certainty that Warriors have always carried.Ha...
05/25/2026

To everyone who shows up every day with the same courage, commitment, and certainty that Warriors have always carried.

Happy Memorial Day from the FPG family.

05/22/2026

Remodelers and roofers: what if every objection your buyer gives you is actually telling you exactly how to close them?

The buyer who says "I need to think about it" isn't thinking about anything.

They're feeling something. And what they're feeling is that they don't have enough certainty to say yes right now.

Top salespeople don't respond to the words. They respond to what's underneath them.

That's the difference between a salesperson who argues with objections and one who resolves them.

One tries to change the buyer's mind. The other changes how they feel.

Which objection do you find hardest to handle without discounting or defending your price? Tell us below.

Sales

05/21/2026

Remodelers and Roofers: your buyers aren't objecting to your price. They're telling you they don't feel understood yet.

The salesperson who makes the buyer feel heard before presenting the solution never has to defend the price.

Rick proved that after 8 years of relying on coupons and discounts to close.

One shift in how he opened the conversation changed everything about how it ended.

Buyers went from "should we get another quote?" to "I believe he can fix our problems. Let's do it."
That's not luck. That's a system.

A system that FPG can help you with. Follow us for more tools from the field.

What's the moment in your appointments where you feel you lose control of the conversation? Tell us below.

Address

6040 Camp Bowie Boulevard Suite 24
Fort Worth, TX
76116

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18008213956

Website

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