Forrest Performance Group

Forrest Performance Group ⚔️ Sales Training for New Home & In-Home Pros
🏡 Builders, HVAC, Roofing & In-Home Services
🔥 We train Sales Warriors
👇 Join the Masterclass

⚔️ Sales Training for New Home & In-Home Pros
🏡 Builders, HVAC, Roofing & In-Home Services
🔥 We train Sales Warriors
👇 Next free event: SELL MORE IN 2026 MASTERCLASS

09/03/2026

Most sales leaders are aiming at the thing that can't move: the number. 👀

Numbers don't do anything. They just show up after the real work happens. What actually creates results is way simpler than most people think, and it's got nothing to do with grinding harder or pushing your team to be "better."

Jason breaks down the one shift that changes how you run every 1:1, a completely different way to coach that skips the pressure and the guesswork, and gets your floor moving faster than any pep talk ever could.

Follow us for more like this. 👊

What's the last thing you said in a 1:1 that you wish you could take back? 👇

Your model homes are busy. Your reps give great tours. So why do so many buyers still leave saying, "We're still thinkin...
09/02/2026

Your model homes are busy. Your reps give great tours. So why do so many buyers still leave saying, "We're still thinking about it"?

The answer is not more information. It's four specific questions that turn a tour into a decision, the same questions that separate a 35 percent closer from a 15 percent closer on the exact same leads.

Swipe to see all four!

09/02/2026

Conversion rate wasn't always a spreadsheet number.

It came from religion, your ability to convert someone from one belief system to another. That's it. That's the whole origin.

Now we've watered it down to "I'm 3 out of 10." Cool. But what does that even mean?

When you actually convert someone, you're not moving a number. You're changing what they believe about what they should be doing versus not doing.

That's the job. Not persuasion. Belief change. 🎯

Follow us for more like this. 👊

Your traffic looks healthy. Your model homes are full. But every follow-up call ends the same way: "still thinking about...
09/02/2026

Your traffic looks healthy. Your model homes are full. But every follow-up call ends the same way: "still thinking about it." Sound familiar?

Here's the truth most builder sales teams miss: buyer hesitation is almost never about price. It is about confidence. Buyers today have researched rates, compared communities, and studied every incentive, yet they still feel uncertain about pulling the trigger. Our new article explains why that happens and how reps can build real urgency, the kind that feels like clarity instead of a sales push. Read it here: https://fpg.com/blog/high-intent-zero-urgency-why-new-home-buyers-hesitate-to-commit/

If your team keeps losing interested buyers because they can't decide, this one is worth five minutes.

Home improvement owners, how many of your leads this month were also sitting in three other contractors' inboxes?128,000...
08/28/2026

Home improvement owners, how many of your leads this month were also sitting in three other contractors' inboxes?

128,000 remodeling companies are competing for the same shrinking pool of shared leads, all paying for the exact same homeowner.

There's a different kind of lead: the one you already own. It doesn't get shopped. It already knows you.

Discover the three ways to build leads no one else has. Which slide hit closest to home? Tell us below.

Homebuilders, what if the deal that saves your quarter is a lead that's been sitting dead in your CRM for six months?Tod...
08/27/2026

Homebuilders, what if the deal that saves your quarter is a lead that's been sitting dead in your CRM for six months?

Today Jason hosted a live AI Masterclass for Builders, powered by Jome, built for a market where traffic is down, inventory is up, and 37% of builders are already cutting price.

The big idea: a prospect called in at 9:47pm. 14 seconds later, a digital employee booked a Saturday appointment. No human was awake for it.

It takes 5 to 11 touches to wake a cold lead, and a person can only make 40 to 50 calls a day before they're done. That gap is where deals quietly die every month.

This isn't about replacing your salespeople. It's about freeing them to do the only-human work, the model home walk, the "where's the baby's room going" conversation, while the database gets worked around the clock.

Want to know exactly what's sitting in your own database right now? Get a free audit. Link in comments.

What's the oldest lead sitting in your CRM right now that never got a callback? Tell us below.

08/26/2026

What if the sales version of you and the real you were never supposed to be two different people?

You didn't do anything wrong by keeping them separate. That's how most people are taught to get through an appointment: put on the sales voice, get through it, take it off when you get home.

But there's a different way. The questions that build trust with your own family are the same questions that build trust with a buyer. The presence that makes the people you love feel heard is the same presence that makes a buyer feel safe enough to say yes.

You don't need two versions of yourself. You need one, showing up the same way everywhere.

What's one thing that works for you at home that you haven't tried bringing into a sale? Tell us below.

08/25/2026

Why do so many sales conversations stall out at "let me think about it"?

Because the conversation stopped being about the buyer and started being about the price.

Full price closers change the subject entirely, from the cost of the decision to the future it unlocks.

What does your team talk about first, the number or the outcome?

Builders are handing out bigger incentives than ever, and gross margin is paying the price. A $450,000 home at 20% margi...
08/21/2026

Builders are handing out bigger incentives than ever, and gross margin is paying the price. A $450,000 home at 20% margin earns $90,000, but a typical incentive package can erase $22,000 of it in one conversation. That's almost a quarter of the profit, spent the moment a buyer hesitated.

The real issue isn't the incentive itself. It's reps who reach for a discount instead of building value first. Read the full breakdown, including the data behind Zonda's latest builder survey, here: https://fpg.com/blog/incentive-trap-builder-discounting/

AI won’t replace your sales team, but a builder using AI will.Join Jason Forrest for a FREE live masterclass and discove...
08/20/2026

AI won’t replace your sales team, but a builder using AI will.

Join Jason Forrest for a FREE live masterclass and discover how AI can help you:

🏠 Fill model homes
🔥 Revive dead CRM leads
📈 Convert more prospects at full margin

🎟️ Free registration: Link in comments.

Bring your team and see what’s possible when builders put AI to work.

Address

6040 Camp Bowie Boulevard Suite 24
Fort Worth, TX
76116

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18008213956

Website

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