Spotlight Strategies

Spotlight Strategies Spotlight Strategies is your GO-TO resource for print, apparel, promotional items, signs and graphic design.
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Spotlight Strategies offers offset and digital print services, screenprinting and embroidery on apparel and soft goods, promotional products, signage and graphic design. Our production capabilities include full-service bindery services. Need to put your logo on something - we can do that! Spotlight Strategies assists clients in consistently branding their organization in a professional manner to customers and prospects across multiple media. We value your time and deliver quality product with personalized attention.

09/10/2026

What does leadership look like?

For us, it means adapting, growing and building a team that delivers. ❤️💙💛💚

Spotlight Strategies co-owner Erin Smith recently had the opportunity to speak to the newest Leadership Johnson County class and share a little about Spotlight’s story - from Erin's beginnings in embroidery and Susan Allen McCarty's begging in print more than 25 years ago to everything our team is capable of today.

Print. Apparel. Promotional Products. Signs. Vehicle Wraps. Online Stores. And a talented team right here in Franklin making it all happen.

A lot has changed over the years, and as Erin shared, some of our biggest challenges have pushed us to adapt and find new ways to serve our customers.

We’re proud to partner with Leadership Johnson County and organizations throughout our community, and grateful for opportunities like this to share our story. The Sycamore at Mallow Run

Great leadership builds great teams. And great teams deliver.

👉 Learn more about how Spotlight Strategies can help your brand grow:
https://www.spotlight-strategies.com/request-a-quote/

🎨 Their creativity. Our job? Bring it to life.We love when a customer comes to us with creative ideas, and Indiana Leade...
09/09/2026

🎨 Their creativity. Our job? Bring it to life.

We love when a customer comes to us with creative ideas, and Indiana Leadership Academy gave us plenty to work with!

From screen printing and embroidery to puff print, their apparel shows how many different looks you can create while still keeping everything connected to one brand.

Indiana Leadership Academy uses a FREE Spotlight Strategies Online Store as its Campus Store, giving their community one convenient place to browse and order their gear. 👕💻

ONE STORE. MULTIPLE WAYS TO WEAR YOUR BRAND.

Thank you to Indiana Leadership Academy for trusting our team to execute your creativity!

Could your school, team, company or organization use its own Online Store? Setup is FREE, and we'll help you build a store around what works for your group.

👉 Learn more:
https://www.spotlight-strategies.com/custom-online-stores/

09/08/2026

🚐 From plain white van to rolling business card!

We recently helped our longtime customer Liberty Fastco put another one of their vehicles to work for their brand.

A large, recognizable Liberty Fastco logo paired with information about the many products and services they provide.

Now, whether this van is headed to a customer, a jobsite or just traveling down the road, it's helping tell people who Liberty Fastco is and what they do.

That's the power of vehicle graphics. You don't always need a full wrap to make an impact.

Thank you to Liberty Fastco for continuing to trust Spotlight Strategies with your brand!

Is your company vehicle working as hard for your business as it could be?

👉 Request a quote:
https://www.spotlight-strategies.com/request-a-quote/

We can do it! 💪This Labor Day, we’re celebrating the people who make it happen every day.We’re incredibly thankful for t...
09/07/2026

We can do it! 💪

This Labor Day, we’re celebrating the people who make it happen every day.

We’re incredibly thankful for the hardworking team here at Spotlight Strategies. Behind the printing presses, embroidery machines, screen printing, signs, vehicle graphics, design work and everything else are people that do the work to keep our customers’ brands in the Spotlight. ❤️

And we’re grateful for all of our customers, partners and fellow local businesses whose hard work helps make our community such a great place to live and work.

❤️ Print | 💙 Apparel | 💛 Promo | 💚 Signs

Our office is closed today in observance of Labor Day, but we’ll be back and ready to assist you tomorrow, Tuesday, September 8!

From Erin Smith, Susan Allen McCarty and the entire Spotlight Strategies team, Happy Labor Day!

09/04/2026

🏓 Playing for a purpose.

Last weekend, pickleball players took over Greenwood Parks and Recreation Freedom Park for the 5th Annual Making Memories Classic Pickleball Tournament, a three-day tournament raising funds for the Alzheimer’s Association. Festival Country Indiana

The Spotlight Strategies team was proud to help get the event ready with:
📃 Printed Materials
👕 Screen-printed apparel
🏅 Custom medals
🪧 Event banners

The Making Memories Classic brings together competitive pickleball, community and fundraising to support the fight against Alzheimer’s disease and other dementias.

We love seeing our work become part of events like this—especially when the event has a mission that reaches far beyond the court.

Congratulations to everyone who organized, volunteered, played and supported this year's tournament! 💜

Keeping Your Brand... & Mission In The Spotlight.

Planning an event of your own? From apparel and signage to awards and promotional products, we can help bring the pieces together.

👉 https://www.spotlight-strategies.com/request-a-quote/

09/02/2026

New space. Fresh look. Trucks ready to roll. 🙌

We’ve been busy helping Arrow Earth Services get their new location ready with graphics for two trucks and a branded wall inside their shop!

We love getting to see a brand come together across different spaces, from the vehicles out on the road to the walls customers and employees see every day.

Congratulations to the Arrow Earth team on the new space! 🎉 We’re excited to see them celebrate at their Ribbon Cutting this Friday 09/04/26 at 11 AM!
Franklin Indiana Chamber of Commerce

Need to give your business a fresh look? From vehicle graphics and signs to print, apparel and promo, we’ll help keep your brand in the Spotlight.

👉 Request a Quote: spotlight-strategies.com/request-a-quote/

⛳ A great day on the course with a great customer!Recently, Erin Smith joined our friends at BAGI – Builders Association...
09/01/2026

⛳ A great day on the course with a great customer!

Recently, Erin Smith joined our friends at BAGI – Builders Association of Greater Indianapolis for their August Golf Outing at The Legends Golf Club in Franklin. The outing brought BAGI members together for a day of golf, fun and networking.

And, of course, we couldn't show up empty-handed! 😉

We had the opportunity to provide some branded items for the event, including this custom embroidered golf bag.

Golf outings are a great opportunity to put your brand in front of customers, employees and community partners with memorable giveaways, apparel, signage and promotional products.

Thanks to BAGI for being a great customer and for another fun event! ⛳

Planning a golf outing or company event of your own? We'd love to help.

👉 Request a quote:
https://www.spotlight-strategies.com/request-a-quote/

When we are apart of making our customers smile...🥰
08/31/2026

When we are apart of making our customers smile...🥰

08/31/2026

❤️ What a night!

Thank you to everyone who joined us Saturday at Mallow Run Winery for our Customer Appreciation Event!

After the rain made us wait a few extra weeks, it was worth it. 😄

Erin Smith and Susan Allen McCarty handed out 250 FREE T-shirts, tossed around plenty of beach balls, enjoyed an incredible night of music from Soul Street. Most importantly, we got to spend the evening with so many of the customers and friends who support Spotlight Strategies throughout the year.

And seeing Soul Street's trumpet player performing in our event shirt? 🎺👕 We loved that!

A huge thank you to Mallow Run Winery, Soul Street, and everyone who came out and celebrated with us.

We wouldn't get to do what we do every day without the businesses, organizations and people who trust our team with their brands.

We ❤️ Our Customers!

Address

170 Commerce Drive
Franklin, IN
46131

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 4pm

Telephone

+13177383434

Website

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