The Brooks Group

06/05/2026

By the time most sellers engage, your buyer already has a shortlist—and the odds of winning drop dramatically.

In this webinar, we challenge the traditional “more activity = more results” mindset and introduce a more strategic approach to prospecting.

Join us for practical insights to help your team get in front of prospects before the buying journey begins.

Save your spot here or register for the recording:

In this webinar, we challenge the traditional “more activity = more results” mindset and introduce a more strategic approach to prospecting.

06/04/2026

Life sciences professionals, stop by our booth at the 2026 Life Sciences Trainers & Educators Network Annual Conference!

Then take a swing for free training from The Brooks Group at Top Golf Orlando on Tuesday, June 16.

Hit the furthest target in a single shot and win a free spot in our next virtual Sales Leadership Accelerator (worth $3,595)

Use the seat yourself or share it with an up-and-coming leader you’d like to reward with this transformational leadership experience.

Reply in the comments if you'd like to learn more! Hope to see you there!

06/03/2026

Margin pressure is intense and commoditization is accelerating for today’s manufacturers—leaving many sales teams stuck in a race to the bottom on price.

Last week Curt Tueffert, VP Sales Development at DXP Enterprises, and Spencer Wixom , President and CEO at The Brooks Group, hosted Value-Based Selling for Manufacturers: Breaking the Price-First Mindset.

In case you missed it, here are the key takeaways from the session:

• Manufacturers are losing on price because sellers can’t articulate value well
• Sellers are technical experts but are less focused on customer needs and wants
• Trusted advisors can convey value because they understand their customer’s business, who they sell to, and who their end users are
• AI isn't a crutch, it’s a tool to enhance account intelligence, competitive insight, messaging, and practice

Interested? You can watch the session on-demand here:

In this webinar, we'll explore transitioning your manufacturing sales team from price-focused selling to value-based conversations.

06/02/2026

B2B sales excellence isn’t just about having the right strategy and tools or hitting your numbers. Today it’s about building sales teams that consistently know how to engage customers in the right way.

That’s the main takeaway from the 2026 Sales Leader Report from The Brooks Group. The report, “5 Strategies for Consultative Selling in the Age of AI,” summarizes a survey of hundreds of sales leaders about their priorities and challenges.

In this new article in Training Industry, Michelle Richardson, vice president of Sales Performance Research at The Brooks Group, shares seven sales training takeaways for L&D leaders from our research.

Sales teams using AI still need consultative selling skills, coaching and customer-focused training to drive performance.

05/29/2026

If your goal is to build a healthier pipeline and drive better win rates, this session will show you how to turn prospecting into a competitive advantage—not just a numbers game.

You’ll discover how to:

▶️ Align prospecting strategy to where the buyer is in their journey
▶️ Identify and respond to key trigger points and buyer signals
▶️ Improve pipeline quality—not just quantity
▶️ Coach your team to prospect with clarity, confidence, and purpose

Save your spot here or register for the recording:

In this webinar, we challenge the traditional “more activity = more results” mindset and introduce a more strategic approach to prospecting.

05/28/2026

By 2030, 80% of sales leaders will consider AI a critical factor for competitive advantage. (Source: Forrester)

Sales teams need to adopt AI-driven solutions for training and coaching to overcome the limitations of traditional methods.

Learn 10 ways this tech can make a significant difference to you and your team:

Find out why using AI for sales coaching can make your sales managers more effective and help develop essential sales skills.

05/27/2026

Today we celebrated birthdays and hosted our annual Cluck Cup Championship — an afternoon filled with chicken, foosball, and plenty of friendly competition. 🐔🏆

Congratulations to Sarah Tierney and our special visitor, Rich Williams, for taking home the championship (again) this year! 👏

05/27/2026

Last change to register: Breaking the Price-First Mindset Webinar

If your team is struggling to stand out in a crowded market, this session will give you the strategy and tools to compete—and win—on more than price.

Join our experts tomorrow to learn how to break the price-match cycle.

Save your spot: https://hubs.li/Q04hSYD00

Can’t make it? Register now and we’ll send you the recording.

In this webinar, we'll explore transitioning your manufacturing sales team from price-focused selling to value-based conversations.

05/26/2026

We're excited to meet up with the life sciences L&D community at the 2026 Life Sciences Trainers & Educators Network Annual Conference!

Join us June 15–18, 2026 at the Ga***rd Palms in Kissimmee, FL.

We believe salespeople excel when they use a consultative approach that puts customer needs first.

Visit our booth to learn more about our suite of sales training and development programs, assessments, coaching, and reinforcement tools.

See you soon!

https://hubs.li/Q04h5JY60

05/25/2026

On , we remember those who gave their lives to ensure our democratic freedoms:

🇺🇸 Freedom of speech
🇺🇸 Freedom to worship
🇺🇸 Freedom to assemble
🇺🇸 Freedom to petition
🇺🇸 Freedom of the press

We are grateful for their sacrifice and the freedoms they made possible.