The Brooks Group

06/19/2026

Juneteenth is a day to remember, a day to learn, and a day to reflect. Today we reaffirm our commitment to work toward a more just and inclusive future.

06/18/2026

Watch on demand: Prospecting with Precision: How to Get Ahead of Your Buyer’s Journey

Prospecting has always been one of the most demanding activities in sales. But today, the challenge has intensified.

Buyers are bombarded with outreach from every direction, are increasingly resistant to generic pitches, and have grown skeptical of sellers who lead with product rather than purpose.

In this environment, volume alone won’t cut it. What separates high-performing sellers from the rest isn’t how many calls they make, it’s how well they connect with prospects before they ever make an ask.

The answer lies in a consultative sales approach. When sellers shift from pitching to problem-solving, from talking to listening, from feature-dumping to insight-sharing, prospecting becomes a fundamentally different activity—and a far more effective one.

Watch "Prospecting with Precision: How to Get Ahead of Your Buyer’s Journey" to find out how: https://hubs.li/Q04lMlRC0

06/17/2026

⛳️ A huge thank you to everyone who joined us at Topgolf last night to practice their game! It was such a fun evening!

Ready to elevate your swing and your strategy? Stop by our booth, 533, at LTEN!

06/16/2026

We're a winner! Proud to be recognized as one of the best companies to work for in NC!

We nurture a culture of trust, commitment, and positive energy to empower our people to grow and enable lasting success for our clients.

See more here: https://hubs.li/Q04lyfY30

06/16/2026

What an incredible start to the Life Sciences Trainers & Educators Network Annual Conference! 🎉

A huge thank you to everyone we connected with to share sales training strategies and solutions. Tomorrow promises even more!

Are you attending? Let’s connect! Drop a note in the comments if we’ll see you there or stop by our booth, 533, to say hello to Summer Sturgill and Ian Nepaulsingh!

And don't miss our Topgolf Orlando event tomorrow evening! ⛳

Hit the furthest target in a single shot and win a free spot in our next virtual Sales Leadership Accelerator.

06/15/2026

One of the most overlooked sales coaching opportunities today is pre-call planning. And it’s often the difference between a productive, value-driven conversation and a stalled opportunity.

According to our research, sales leaders say pre-call planning and preparation is among their team’s top three skill gaps.

Some salespeople thrive on action. They want to move fast, jump on calls, and keep deals progressing.

But as a sales leader, you know activity without preparation doesn’t drive results—discipline does.

Find out what strong pre-call planning looks like:

Find out why pre-call planning drives sales results and how to prepare your sales team for better sales conversations.

06/12/2026

Perfect day for baseball! We had so much fun at the game tonight, sharing laughs, enjoying ballpark snacks, and cheering on the Greensboro Grasshoppers ⚾ Great team outing for The Brooks Group!

06/11/2026

Most sales organizations today have something in common: They’ve invested heavily in building and enforcing a sales process. And on the surface, that’s a good thing.

Our latest sales leader research report shows:
⭐ 94% of sales organizations have a well-defined sales process
⭐ 98% have integrated that process into their CRM
⭐ 78% report their teams follow the process all or most of the time

Consistent adherence to a sales process correlates with stronger sales performance. Teams that follow a defined process tend to outperform those that don’t.

So, case closed—right? Not quite.

Not all sales processes are equally effective. Some are seller-centric, focusing on internal activities and pipeline tracking. Others are customer-centric, focusing on how buyers make decisions and what they value.

The most effective sales processes don’t just track deals—they guide sellers on how to win them.

Learn more here:

Find out why not all sales processes are equally effective and how to implement customer-centric selling to drive sales performance.

06/10/2026

You don't want to miss this session!

Join us for practical insights to help your team get in front of prospects before the buying journey begins.

If your goal is to build a healthier pipeline and drive better win rates, this session will show you how to turn prospecting into a competitive advantage—not just a numbers game.

Save your spot here or register for the recording:

In this webinar, we challenge the traditional “more activity = more results” mindset and introduce a more strategic approach to prospecting.

06/09/2026

Chasing unqualified prospects is one of the biggest wastes of a seller’s time and effort.

Your sales team should be able to assess whether a prospect is qualified quickly—so they can move on to the next lead if necessary.

Download your copy of 5 Strategies to Qualify Customers Profitably to help your sellers focus their attention where it has the greatest impact.

You’ll learn:
- 5 straightforward steps for a well-defined qualification process
- How to identify the characteristics of your ideal buyer
- Ways to eliminate unqualified prospects quickly
- How to use a consultative selling approach to improve sales prospecting

Get your guide today to improve forecast accuracy, save time and resources, and focus on profitable opportunities.

Download Sales Prospecting: 5 Strategies to Qualify Customers to improve forecast accuracy and focus on profitable opportunities.