C12 Forums - Virginia Blue Ridge

C12 Forums - Virginia Blue Ridge C12 provides CEO business forums for Christian Business Owners and CEOs passionate about building Great Businesses for a Greater Purpose!

This Christian CEO Roundtable Group provides advanced-level focus for practical business-building consistent with a Biblical perspective. The monthly meetings of like-minded peers provide members counsel, encouragement and personal accountability which help them stay on task with their most important personal and business objectives. Founded in 1992, C12 is America's leading resource for Christian

Business Owners, CEOs and Presidents. All groups are professionally facilitated by Area Chairs for whom their C12 practice is a primary vocation. C12 is a franchise granting organization. Currently in 25 states, 55 metro areas and more than 70 active CEO groups. C12 believes that Jesus Christ is Lord, the whole Bible is wholly true, God has an eternal plan for each believer's life and that plan includes their business.

Leaders who make a lasting impact, even with limited time and resources, cannot do it alone. Instead, they do it through...
06/10/2026

Leaders who make a lasting impact, even with limited time and resources, cannot do it alone. Instead, they do it through intentional, strategic partnerships. Learning to steward our resources, network, and influence through strategic partnerships allows us to increase our Kingdom impact.

If AI is going to strengthen revenue rather than create a distraction, implementation needs to remain focused. The most ...
06/08/2026

If AI is going to strengthen revenue rather than create a distraction, implementation needs to remain focused. The most effective approach is to begin with a small, well-defined pilot that addresses a specific business constraint. As you implement an AI initiative, use the 3-S Test (speed, strategy, and scale) to ensure the effort improves customer value, elevates your team, and enables growth.

AI is often discussed as a technological revolution, but for business leaders, it is primarily a leadership responsibili...
06/05/2026

AI is often discussed as a technological revolution, but for business leaders, it is primarily a leadership responsibility. Technology alone does not produce growth. Growth occurs when we understand the areas in which our businesses are constrained and apply the right tools to address those constraints.

As we evaluate opportunities to apply AI, the greatest risk is a lack of clarity. New tools can appear promising, but wi...
06/03/2026

As we evaluate opportunities to apply AI, the greatest risk is a lack of clarity. New tools can appear promising, but without a clear implementation strategy, they often add complexity rather than improve performance.

The 3-S Test provides three lenses we can use to evaluate whether an AI initiative is worth pursuing: speed, strategy, and scale.

For they will inevitably recognize that it is by the grace of God we are what we are, that our light is his light, and t...
06/01/2026

For they will inevitably recognize that it is by the grace of God we are what we are, that our light is his light, and that our works are his works done in us and through us. So it is
the light they will praise, not the lamp which bears it.

—John Stott, 20th-century British theologian

Pixar Founder, Ed Catumull, along with Amy Wallace, use the example of Pixar’s creativity philosophy and success to help...
05/29/2026

Pixar Founder, Ed Catumull, along with Amy Wallace, use the example of Pixar’s creativity philosophy and success to help you foster creativity in your company. They address these important lessons from Catmull’s time at Pixar:

-- Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better.
-- It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
-- The cost of preventing errors is often far greater than the cost of fixing them.
-- A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

https://a.co/d/0emEOZYL


Book Recommendation

Remembering and honoring our fallen heroes this Memorial Day.
05/25/2026

Remembering and honoring our fallen heroes this Memorial Day.

Many leaders feel the tension between wanting to care for their people and not knowing where to begin. Mary Elaine and B...
05/22/2026

Many leaders feel the tension between wanting to care for their people and not knowing where to begin. Mary Elaine and Brett Baker share how they faced that same challenge and what changed when they took their first step.

https://youtu.be/HGr6IWbrLWQ?si=zByHDJ9RM5H9oP-f

6 likes. "The Caring Matrix: Caring for Employees as a Christian Leader"

Accepting God’s invitation to care for our employees and their families will open doors to gospel transformation. God do...
05/20/2026

Accepting God’s invitation to care for our employees and their families will open doors to gospel transformation. God does not expect us to transform lives. Instead, He asks us to be stewards who prepare the way for His work to be
done. The planning and intentionality of the Caring Matrix will enable us to do just that for His glory.

One of the most common reasons innovation fails is that we often try to pursue too many initiatives at once. When everyt...
05/19/2026

One of the most common reasons innovation fails is that we often try to pursue too many initiatives at once. When everything becomes important, our teams lose focus, resources get diluted, and ex*****on suffers. Effective innovation requires discipline and begins with clarifying the specific changes needed that will actually propel our business forward.

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12787 Booker T Washington Highway, #242
Hardy, VA
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