American Marketing Association Knoxville

06/10/2026

Get involved with American Marketing Association Knoxville today!

We are looking for a few new board members, including VP of Membership, VP of Programming, VP of College Relations, and more!

If you're a current AMA member and would like to get involved in this capacity, reach out to us today to connect and learn more.

If you're not a current member, but would still like to learn more and get involved with the organization, we'd be happy to discuss learning opportunities and other ways you could get involved including as a volunteer!

Learn more about American Marketing Association Knoxville at https://www.amaknoxville.com/

05/29/2026

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🔵🌙 Blue Moon is about to spend one weekend living up to its name. The Molson Coors Beverage Company brand is giving its signature Belgian-style wheat ale a colorful makeover—turning it bright blue at bars around the country—to celebrate the blue moon happening this Sunday. The limited-run ...

05/26/2026

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'Shareholder value is a measure, not the target' 📊📉 In his latest column, Jonathan Knowles discusses how the corporate focus on maximising shareholder value can operate as an example of Goodhart’s Law. He notes that while generating profit is a standard measure of business success, using it ...

05/21/2026

https://www.linkedin.com/posts/american-marketing-association_marketers-did-you-notice-spotifys-subtle-activity-7462194112738279424-VdRN?utm_source=share&utm_medium=member_desktop&rcm=ACoAAApt974BGfPifoJlrCwbGrGvOCQ2KxAhHlg

Marketers, did you notice Spotify’s subtle anniversary refresh? ✨ The app feels a little more glittery and celebratory for its 20th anniversary, and people definitely have opinions on it. Some love the added personality, others miss the cleaner look. Interesting example of how even the smallest ...

05/12/2026

https://www.linkedin.com/posts/creatie-100-2026-ugcPost-7457476526675062784-vuN2?utm_source=share&utm_medium=member_desktop&rcm=ACoAAApt974BGfPifoJlrCwbGrGvOCQ2KxAhHlg

The process of creativity has never been faster, its tools never more impressive and improving seemingly every week. And while it’s all been dazzling, more than anything else it has brought into sharp relief the value of human ingenuity. ADWEEK’s Creative 100, now in its 12th year, honors the ar...

05/07/2026

https://www.linkedin.com/posts/linkedin-for-mktg_the-brand-that-gets-remembered-is-the-brand-activity-7457021261462908928-0OSy?utm_source=share&utm_medium=member_desktop&rcm=ACoAAApt974BGfPifoJlrCwbGrGvOCQ2KxAhHlg

The brand that gets remembered is the brand that gets bought. So how can you ensure your brand has mental staying power? Our latest newsletter highlights proven memory-builders like live events, music, and emotional storytelling. | 35 comments on LinkedIn

05/06/2026

https://www.linkedin.com/posts/american-marketing-association_communitymanagement-socialmedia-communitydevelopment-activity-7456922977771679745-GeZb?utm_source=share&utm_medium=member_desktop&rcm=ACoAAApt974BGfPifoJlrCwbGrGvOCQ2KxAhHlg

Community management is what turns a passive audience into an active, loyal community. It builds trust, strengthens relationships and gives your brand a human voice people can connect with. When done well, it boosts engagement, improves customer satisfaction and turns everyday interactions into long...

04/29/2026

Often forgotten, but a good pitch deck can also be part of your organization's marketing strategy.

Take a look at this winning deck that won Neutonic new capital for a planned brand expansion via Adweek.

Neutonic has raised $6 million to fund an expansion across the U.S., U.K., and other international markets. Founded by podcaster Chris Williamson and fitness entrepreneur James Smith, Neutonic claims to give a more sustained, focused energy than its caffeine-heavy competitors. While Neutonic contain...

04/23/2026

Great ads can also be topical, especially if it's the Los Angeles Rams previewing their Draft Night picks.

Because a lot can go down between Thursday and Saturday 😂

04/22/2026

Just a fun little visualization of a concept that can be helpful to remember, if tricky to implement, sometimes.

Trying to please everyone with your marketing is the fastest way to be forgotten by everyone. | 11 comments on LinkedIn