American Marketing Association Knoxville

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American Marketing Association Knoxville

The local voice of AMA, we carry the marketing torch to educate and inform practitioners and the community.
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AMA Knoxville brings together marketing minds, across Knoxville and surrounding areas, through valuable professional development events, networking opportunities and monthly luncheons. The opportunity to meet and mingle with some of Knoxville’s brightest just might spark your next big idea, or yield an introduction to a valued connection. Please join us for an upcoming event and learn more about the new opportunities and connections that are waiting for you.

11/11/2026

Always good to keep up with where things are on marketing and AI!

Via Adweek

11/10/2026

It's beginning to look a lot like... Super Bowl LXI ad prep 🏈 🤷‍♀️

🏈 With the NFL season in full swing, it’s time to turn our attention to Super Bowl 2027. The game will be played on Feb. 14—the first Valentine’s Day Super Bowl in NFL history. SoFi Stadium in Inglewood, California, will host, welcoming the Big Game back after staging Super Bowl LVI in 2022...

11/06/2026

Are athletes becoming the new media brands? There might be something to this.. 👀

Via Adweek

11/04/2026

We agree 🤝

Join AMA (the American Marketing Association) today!

AMA membership deserves a spot on your fall bucket list. 🍂 Join today! https://bit.ly/4ziWuVJ

10/28/2026

Maybe not the ghosts you're thinking of this week, but we love a little early holiday festive cheer! 👻 🎄

Via Ad Age and Walmart

10/22/2026

New, interesting podcast alert! 🎥

Via Adweek

Hollywood once had a machine for mass awareness. That machine is gone. On this week’s The Speed of Culture Podcast, veteran film marketer and Chasing Hollywood author Gerry Rich joins Suzy's Matt Britton to explain what replaces it. Gerry shares why studios that once opened films with 90%+ awarene...

10/20/2026

As the world turns.. ⚽

Companies spending big to build up their brands are under pressure to answer the question: Was it worth it?

10/16/2026

🐶

🐶🐱 Pets are having a moment—so much so that even brands that don’t directly compete in the category are finding ways to lean into cat and dog culture. It’s happening via partnerships, experiential marketing, special products and even design touches that keep pets in mind, all with the sa...

10/13/2026

What are your thoughts on sensory marketing?

Via American Marketing Association

The strongest brand experiences go beyond the screen. From packaging you want to touch to scents and sounds you instantly recognize, sensory marketing can make a brand more memorable. Which brands do you think are getting it right?

10/09/2026

Really fascinating read from Ad Age on the intersection of mass marketing and index investing.. What a take! 👀

What does index investing have to do with marketing? In this opinion piece for Ad Age, François Bazini argues that marketers should "stop trying to identify every winner and buy the market instead." In other words, mass marketing outperforms precision targeting, because targeting, in many cases, ha...

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6800 Baum Dr
Knoxville, TN
37919

Website

http://www.amaknoxville.com/

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