American Marketing Association Knoxville

09/18/2026

Interesting (and fun!) news about PepsiCo this week from Ad Age!

09/17/2026

This is a very interesting interview!

At Brandweek, the nonprofit’s director of brand explained why ubiquity without attribution is an existential threat, and how a new campaign aims to fix it.

09/16/2026

Data.

Somehow we never have enough of it.

However, the American Marketing Association has done a great job of condensing and compiling data and info for a lot of different marketing needs.

Check it out today!

Behind every strong marketing decision is data. Analytics help marketers interpret what's working, what isn't, and where to optimize, so strategy is guided by evidence, not assumptions. Learn more about data and analytics with AMA's data and analytics archive 👉 https://bit.ly/4yhRRLV

09/03/2026

Big marketing opportunities abound with a sports fan in mind, especially as college football returns this weekend!

With unmatched loyalty, regional pride, and digital-first behaviors, college football fans represent one of the most valuable sports audiences.

09/02/2026

We love this!

Cardi B was already doing the talking. Chipotle Mexican Grill just paid attention. They listened, connected the dots, and turned an organic fan behavior into something bigger. That’s the kind of cultural marketing we love to see: spot the moment, move quickly, and let the idea feel native to the p...

08/28/2026

❤

Dolly Parton, known as the “Queen of Country,” has died at 80 years old, her estate announced on Tuesday.

Parton wasn’t just the generation-spanning, 11-time GRAMMYS-winning country singer behind hits including “Jolene,” “I Will Always Love You,” and “9 to 5”—the latter of which soundtracked the eponymous film she starred in. She was also a figure firmly embedded in the fabric of American culture.

Always one for the spotlight, Parton brought her talents on the set of numerous commercials over the decades, sporting her iconic platinum blonde bouffant wig.

In honor of the icon, ADWEEK has rounded up some of the most enduring campaigns from Parton’s sprawling career including spots from T-Mobile and Cracker Barrel Old Country Store. ❤️

Read more 👉 https://adweek.it/3SopknH

08/27/2026

RIP to our East Tennessee Queen 👑

A heart of gold. A spine of steel. The ultimate brand architect.

Dolly Parton was a masterclass in radical authenticity, total visual consistency, and self-aware humor. Long before "personal branding" became an industry buzzword, she built a global empire by staying unmistakably, unapologetically herself for over 60 years.

Speaking on BBC News today, our Global Chief Creative Officer Liz Taylor paid tribute to Dolly’s unmatched cultural legacy and the business genius of an icon who taught the world to "find out who you are and do it on purpose."
Her legacy is a blueprint that creators, leaders, and brands will be learning from for generations to come.

08/21/2026

What a fun (and informative) social media marketing reminder via The Wall Street Journal!

08/18/2026

What are your thoughts?

Via MarketingWeek

Are price hikes finally over? How B2C giants are shifting strategy Recent earnings calls from major B2C brands including Procter & Gamble, McDonald's’s, and Unilever reveal that companies are moving away from price increases as their primary lever for growth. As late July and early August financia...

08/13/2026

via Ad Age

The best campaigns this week began with a familiar truth and then nudged it somewhere unexpected. A candy collab paired two amusingly mismatched comic performers. A running shoe brand argued that peak athletic performance is better measured by feeling than by split times. A deodorant brand transform...