Directional Force

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Directional Force

ʟɪꜰᴇꜱᴛʏʟᴇ • ᴀᴘᴘᴀʀᴇʟ • ᴀᴛʜʟᴇᴛɪᴄ ᴘᴇʀꜰᴏʀᴍᴀɴᴄᴇ
ʀᴜɴ - ʀᴜᴄᴋ - ʟɪꜰᴛ - ʟɪᴠᴇ 🇺🇸
ꜱᴇᴘᴀʀᴀᴛᴇ ꜰʀᴏᴍ ᴛʜᴇ ʜᴇʀᴅ ᴏꜰ ᴍᴇᴅɪᴏᴄʀɪᴛʏ

Lifestyle • Apparel • Athletic Performance

10/30/2026

The one-gallon honey-lime electrolyte water is simple, effective, and built for real volume. Mix it once. Drink it across the day. Adjust the salt to your sweat rate and output. No fluff, no artificial junk—just what actually supports the work.

Full recipe and breakdown is up in Force Multiplier Magazine - DirectionalForce.com

Stay Disciplined - Rule the Resistance

10/29/2026

We’re stoked to announce that we have partnered with Truemed to enable eligible customers to HSA/FSA funds to purchase Directional Force Gear.

That means qualified customers save an average of 30% by using pre-tax funds.

Shop our eligible product selection at DirectionalForce.com and select Truemed at checkout. Take a private health survey to determine eligibility and enter your HSA or FSA card information.

Learn more at truemed.com/disclosures

10/23/2026

10/21/2026

Light Source Roxi Helms

10/15/2026

In the Unconventional Strength Series, we dig into underused techniques that challenge your body differently, help smash plateaus, and build real-world strength and resilience. The Reverse Grip Bench Press (also called the underhand or supinated grip bench press) is one of those simple but powerful variations that most lifters overlook.

It looks almost identical to a standard bench press, until you flip your hands so your palms face you. That small change shifts muscle emphasis, alters the bar path, and often feels better on the shoulders. For athletes chasing a fuller, more balanced chest and greater overall pressing power, it is a high-value tool.

Learn the benefits and the technique in the new article in the Force Multiplier Magazine at DirectionalForce.com

10/12/2026

The V***r Element • Most premium hats cost twice as much and still sit heavy. The V-Element is lighter - Moisture wicking, Water and sweat repellant. Laser-perforated so it doesn’t hold heat, and it’s ready to match your work ethic.

From the field, gym, to the streets -

Directional Force • Gear Built for the Disciplined

10/07/2026

Comfortable load that’s work ready. The Zen-Cool weight vest is a patented cooling hydrogel — it form-fits, stays soft when she moves, and is built to stay cooler once the work starts. No sand shifting. No metal riding up. No hot spots halfway through the set.

Why it wins:
• Hydrogel is the weight — conforms instead of sagging
• Cooling therapeutic layer that holds, not a cold pack that dies in ten minutes
• Wetsuit shell — waterproof, tear-resistant, washable
• Weight spread even, not dumped in pockets
• Front compartments for a bottle, phone, keys
• Reflective logos for early and late sessions
• 8, 12, or 16 lbs · black or pink

Same standard - Better fit

10/05/2026

In the Force Multiplier mindset, we don’t chase quick fixes. We pursue tools that raise the body’s capacity, clear obstacles to performance, and extend the window for high-output living. One of the most promising is peptide 3 or Retatrutide - a once-weekly triple hormone receptor agonist that targets GLP-1, GIP, and glucagon receptors simultaneously.

Early and mid-stage data already position it as more than another weight-loss peptide. It is emerging as a multi-system metabolic optimizer with implications for body composition, liver health, cardiometabolic resilience, and potentially longer-term disease risk.

Learn more in the article in the Force Multiplier Magazine at DirectionalForce.com

10/02/2026

Most vests in this category look similar. They are not the same. Typical vests are packed with sand or metal fillings that shift, sag, and fight you when you move. Zen-Cool uses patented cooling hydrogel to create the weight and the fit. It form-fits the body, stays pliable during training, and stays cooler and more comfortable than a traditional filled vest.

09/24/2026

Fly the Flag with DF Headwear • Save 15% Sitewide for a Limited Time with the Fit Fall Sale •

Address

Los Angeles, CA

Website

http://directionalforce.com/

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