09/18/2026
Your inquiry form is the first impression of your whole client experience and most service providers haven’t touched theirs since year one.
Here’s what a strong inquiry form actually needs:
Name, email, and phone number, the basics, but keep it to one field each.
A short project description field, so you’re not guessing what they need before the discovery call.
Budget range, even a rough one. It filters out mismatched leads before you waste a call on them.
Timeline or event date, so you know immediately if you’re even available.
How they found you, so you know which of your workflows are actually driving leads.
A few niches need something extra:
Photographers: ask for the event date and location up front so you’re not double-booking a Saturday.
Bookkeepers: ask what software they currently use. It tells you the lift before you ever quote it.
Wedding planners: ask for guest count and venue status. Both change your whole scope.
Business coaches: ask what they’ve already tried. It shows you where they actually are, not just where they want to be.
Copywriters: ask for a link to their current site or brand voice examples. Saves a whole round of back-and-forth.
Save this so you actually go update your form later.
Book a free Systems Consult Call (link in bio) if you want a second set of eyes on yours.