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Brandbuildersgroup

A Personal Brand Strategy firm to help you build a rock-solid reputation and then become rich, famous, and influential.

10/30/2026

I’ve met people with a message that could help others who are waiting until they feel certain enough to share it.

I understand the hesitation. Putting an idea into the world means letting people respond to something you care about. Writing a book, stepping onstage, or starting a business can bring questions you cannot answer in advance.

I’ve found it helpful to say plainly when I’m scared. That admission gives me a more honest place to begin. I can consider what preparation the work requires, ask for help where I need it, and take the next step available to me.

Tyler Dickerhoof and I discuss how insecurity can shape what we do when we leave it unnamed. Tyler describes the ways it has shown up in his own leadership and how acknowledging his behavior changed his conversations with other people.

If there’s work you feel called to share, consider what you’ve been afraid to admit about it. Name the fear clearly enough that you can decide what to do next.

Check out my latest conversation with Tyler Dickerhoof on the Wealthy & Well-Known podcast here: https://brandbuildersgroup.com/podcast/wwk-ep-047-tyler-dickerhoof-how-insecurity-shows-up-in-your-leadership/

10/29/2026

Tyler Dickerhoof began building his coaching and speaking work years before he intended to pursue it full time.

That timeline was intentional. In his earlier career, he spent so much time traveling that he realized he had missed a significant part of his young son’s life. He wanted to develop his next chapter without recreating that pattern.

He started by helping people through a book club. As he taught and listened, the problem he wanted to address became clearer. Over time, that work contributed to The Things We Hide and the speaking opportunities he is building toward now.

A book can be a powerful asset for a speaker. It gives an event organizer a way to understand what you teach and gives audience members somewhere to continue learning after your talk. Speaking, in turn, introduces the book to people who may never have encountered it otherwise.

If you hope to speak more in the future, pay attention to the work you can begin now. Teach the idea. Notice which questions keep coming back. Develop your message through service to real people, and let that experience shape the book you eventually write.

Check out my latest conversation with Tyler Dickerhoof on the Wealthy & Well-Known podcast here: https://brandbuildersgroup.com/podcast/wwk-ep-047-tyler-dickerhoof-how-insecurity-shows-up-in-your-leadership/

10/28/2026

When you’re leading a team or building a business, people often look to you for confidence. That can make it difficult to admit when you’re uncertain about the outcome.

I’ve found that naming my fear helps me lead through it. Sometimes that happens in prayer. I’ll say, “God, I’m scared this isn’t going to work.” The feeling may still be there, but I can understand it more clearly and make the next decision without pretending I have certainty I don’t possess.

Tyler Dickerhoof and I talked about what happens when fear goes unnamed. For him, it often appeared as intensity. He would put his head down and push through, and the people around him felt the force of that response. Other people withdraw, avoid a conversation, or become rigid with the people they lead.

A leader’s internal experience eventually reaches the team through their behavior. Recognizing that connection gives you a chance to take responsibility for it.

You may need to tell someone, “I’ve been pushing too hard because I’m worried about where this project is going. I’m sorry.” Then you can have a more useful conversation about the work in front of you.

Check out the latest conversation with Tyler Dickerhoof on the Wealthy & Well-Known podcast here: https://brandbuildersgroup.com/podcast/wwk-ep-047-tyler-dickerhoof-how-insecurity-shows-up-in-your-leadership/

10/24/2026

Founders can spend weeks thinking through a change before they announce it. The team may be hearing about it for the first time.

I have to remember that gap when I’m communicating a new direction. Something that feels obvious to me after all those private conversations may leave an employee wondering whether their role is about to change.

So I need to explain where we are going and what I’m asking people to do differently. Then I need to listen. A team member may be excited and still have practical questions about their responsibilities. Someone else may decide the new direction isn’t a fit.

We faced that kind of moment when we shared a new vision at Brand Builders Group. I gave everyone a way to respond and made room for follow-up conversations. I wanted people to be able to make a decision with a clear picture of what was ahead.

When your company changes direction, tell people what the change means for their work. Their ability to do excellent work depends on understanding what you’re asking them to build.

Check out the latest episode of the Wealthy & Well-Known podcast here: https://brandbuildersgroup.com/podcast/wwk-ep-046-legacy-over-leverage/

10/23/2026

This summer, we shared a new vision with our team. I knew it would ask some people to work in ways they hadn’t before.

I printed RSVP cards and gave one to every person in the company. They could accept or decline the direction we were taking. A decline meant we would schedule a conversation.

That may sound unusually direct, but I wanted to give everyone a clear understanding of the decision in front of them. When a founder changes direction, expectations inside the company change too. Team members need to know what that means for their roles and have the chance to tell you how they feel about it.

I can communicate the vision and explain why I believe in it. My team has to decide whether they want to help carry it forward. When someone is uncertain, I would rather have an honest conversation than leave them trying to guess what comes next.

If you’re leading a change right now, tell your team what has shifted. Explain what you know about how their work will be affected, and make space for their questions. That clarity gives everyone a better way forward.

Check out the latest episode of the Wealthy & Well-Known podcast here: https://brandbuildersgroup.com/podcast/wwk-ep-046-legacy-over-leverage/

10/23/2026

Speaker Showcase 2026, Congratulations Day 2 Speakers!

10/22/2026

Day 2 of Speaker Showcase is officially underway!

Yesterday brought big ideas, honest feedback, and a room full of people ready to learn from each other.

Now we’re back for round two.

The stage is set, the room is filling up, and there’s a whole new day of speakers, conversations, and moments ahead of us.

Let’s go, Day 2. 🎤

10/22/2026

Founders often ask what would make their company valuable to a buyer. AJ and I are also asking what would allow Brand Builders Group to keep serving people after we step away.

Both questions lead us to examine how much of the business still depends on the founder.

Can the team make sound decisions? Can customers count on the experience they were promised? Do the leaders understand the purpose behind the work well enough to guide others?

A founder can begin addressing those questions long before any transition is planned. Invite a developing leader into decisions they have never seen made. Explain the reasoning. Give them responsibility over a piece of the business and let them learn from the results.

The company becomes stronger as more people gain the judgment to carry it. Whether you eventually sell it or keep it, that is work worth doing.

Check out the latest episode of the Wealthy & Well-Known podcast here: https://brandbuildersgroup.com/podcast/wwk-ep-046-legacy-over-leverage/

10/21/2026

2026 Speaker Showcase, Congratulations Day 1 Speakers!

10/21/2026

Day 1 of Speaker Showcase is officially underway. ⚡️

The speakers are here. The stage is lit. Conversations are already happening across the room, and you can see the lightbulbs going on as people hear something that shifts the way they think.

That’s what makes being here in person so special. You get the ideas, the energy, and the conversations all happening at once.

And we’re only getting started.

Nashville, let’s go. 🎤

Address

60 Music Square East
Nashville, TN
37203

Website

http://brandbuildersgroup.com/

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