PittMarketing, LLC

09/09/2026

Your reputation is already being shaped. The question is whether you’re helping shape it.

Thursday morning at 7:28 AM CT, Issue No. 7 of Executive Clarity™ takes a closer look at something every leader should be thinking about: the growing gap between what we want people to believe about us and what they actually believe.

Customers, employees, testimonials, reviews, thought leadership and trusted voices all contribute to that reputation. And now AI is increasingly helping people decide what organizations are known for, sometimes before they ever visit a website or speak with anyone inside the organization.

The tools have changed. The fundamental lesson hasn’t:

The story you tell isn’t your reputation. Your reputation is the story other people believe.

Issue No. 7 arrives tomorrow, Thursday, September 10, at 7:28 AM CT.

👉 Subscribe to Executive Clarity™ tonight so you don’t miss it: https://lnkd.in/gqzVSyxN

And please share this sneak peek with another leader who might benefit.

Clarity changes everything.

Jim Pittman

09/08/2026

Fractional leadership is growing up. And that is good news for businesses that need experience without another full-time executive.

MarketScale reports that fractional executives are becoming more than an HR choice. They are becoming a business and procurement decision. Companies are bringing in experienced leaders to solve problems, guide change and keep important work moving, without always making a full-time hire.

But hiring a fractional leader should not simply mean buying a block of hours. The work needs a clear goal, clear authority and clear measures of success. Companies should know what the leader is there to fix, what decisions that person can make and what success should look like in 30, 60 and 90 days. That is when fractional leadership becomes more than temporary help. It becomes a smart way to bring the right experience to the table, right when it is needed.

With CEO departures rising and interim searches promised in days, operators are formalizing fractional leadership with SLAs, scopes, and transition plans.

09/05/2026

A new issue of Cargiver Conversations comes out on Tuesday.

Subscribe today:

https://www.linkedin.com/newsletters/caregiver-conversations-7490080933614854144

09/04/2026

Great organizations are defined by the people whose excellence strengthens both their profession and their community.

I’m delighted to congratulate Mindy Brickman and Christy L. McMannen, partners at Christovich & Kearney, L.L.P., on being named to the New Orleans CityBusiness 2026 Leadership in Law class. This well-deserved recognition honors career excellence and community service, and it is especially gratifying to see two outstanding members of the C&K team recognized together.

Congratulations, Mindy and Christy!

09/03/2026

No one facing Alzheimer’s or another dementia in Louisiana should have to wonder where to turn for help.

As Board Chair of the Alzheimers Association Louisiana Chapter, I’m proud to share our new Community Programs & Events guide, a practical resource for individuals living with dementia, caregivers, families, healthcare professionals and communities across all 64 parishes.

The need is enormous: more than 94,700 Louisianans age 65 and older are living with Alzheimer’s, while 221,000 family caregivers provide 366 million hours of unpaid care valued at $5.4 billion.

But this publication is about more than numbers. It is about help, hope and connection. Inside are resources for the 24/7 Helpline, caregiver support groups, education, brain health, early detection, professional resources, advocacy, volunteer opportunities, Walk to End Alzheimer’s and TrialMatch®, which connects people with opportunities to participate in research.

If Alzheimer’s or another dementia touches your family, workplace or community, I encourage you to explore the guide, save it and share it. Someone in your network may need exactly what's inside.

Explore the interactive flipbook here:

https://heyzine.com/flip-book/3c4743a3f7.html?utm_source=chatgpt.com /1

Alzheimer's Association

09/03/2026

Before you spend more on marketing, make sure marketing is actually the problem.

In the newest issue of Executive Clarity™, we look upstream. When results fall short, the instinct is often to advertise more, post more, redesign the website or launch another campaign. But if leadership isn’t aligned on what the organization should be known for, who matters most and why those people should care, more marketing may simply amplify the confusion.

The better approach is simple: diagnose first, prescribe second. Clarity gives marketing something powerful to amplify. It strengthens business development, builds authority, improves trust and helps people, and increasingly AI systems, understand why your organization matters.

Before investing in the next tactic, get clear on the outcome, the audience and the story. Clarity comes first.

Read “Before You Spend More on Marketing, Fix This.” on LinkedIn:
https://www.linkedin.com/pulse/before-you-spend-more-marketing-fix-pittmarketing-llc-bidyc

09/03/2026

Getting a seat at the leadership table is no longer enough. Communications has to help shape what happens there.

That was my biggest takeaway from this thoughtful Public Relations Society of America (PRSA) article by Mike Neumeier, APR.

The research reinforces something I’ve believed throughout my career: communications is most valuable when it moves beyond producing messages and becomes part of the business strategy itself.

That means understanding what leadership is trying to accomplish. Connecting communications to growth, trust, reputation, risk and relationships. And increasingly, using AI not simply to create more content, but to uncover insights that help leaders make better decisions.

One line of thinking particularly stood out to me: being included is not the same as being enabled. Communications leaders need the mandate, resources, alignment and authority to deliver the outcomes they're being asked to produce.

For CEOs and communications leaders alike, that's an important distinction.

Worth the read:
https://www.prsa.org/article/what-new-research-demands-of-comms-leaders-AUGUST26

Arketi research finds that communications leaders have secured a stronger voice in the C-suite, but their next challenge is to turn that influence into measurable business value through strategy, accountability, and AI-enabled decision-making.

09/02/2026

Before you spend more on marketing, make sure marketing is actually the problem.

Tomorrow’s Executive Clarity™ looks at a mistake we see too often: organizations investing in more campaigns, more content and more activity when the real problem may be further upstream.

When clarity, leadership and business objectives aren’t aligned, more marketing can simply amplify the confusion.

Tomorrow, we’ll look at what leaders should examine before they spend more.

Executive Clarity™ delivers practical weekly insights for CEOs, executives and organizational leaders who want greater clarity and better decisions.

Subscribe today and don’t miss tomorrow’s issue:
https://www.linkedin.com/newsletters/executive-clarity%E2%84%A2-7488343355903361024/?utm_source=chatgpt.com

09/01/2026

Dr. Myechia Minter-Jordan, an internist turned not-for-profit CEO, talks about career chapters and the growing army of workers over the age of 65.

09/01/2026

More marketing will not fix a clarity problem.

The next issue of Executive Clarity™ publishes Thursday, September 3, at 7:28 AM.

In “Before You Spend More on Marketing, Fix This,” PittMarcom founder Jim Pittman explains why clarity and alignment must come before tactics. When business objectives, messaging and audiences are not aligned, more marketing may create more activity, but not better results.

Executive Clarity™ is PittMarcom’s weekly publication for leaders seeking clearer thinking, stronger communications and better decisions.

Subscribe today and receive each new issue through LinkedIn:

https://www.linkedin.com/newsletters/executive-clarity%E2%84%A2-7488343355903361024/