10/05/2026
Most brands plan Black Friday backwards. They start with the discount and work from there, and by the time they notice their tracking is off or their flows aren't built, it's mid November and every fix costs double.
The order matters more than the checklist. Testing creative in October gives you proof before you spend at Q4 prices. Building your list now means your launch email lands in more inboxes. Warming up your audience means your ads convert people who already know you.
Which phase are you actually in right now? Be honest in the comments.