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Monday 10am - 6pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm

Genuine: The Real People Company

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New York, NY
Genuine: The Real People Company

Real People. Real Stories. We cast non-actors in ad campaigns for big brands! GENUINE takes the guesswork out of real people casting and testimonial research.

From street interviews to multi-city searches, we won't stop until we've found exactly who you need. Call it charm; call it chutzpah; call it proven search techniques and years of experience -- we always deliver on time, on strategy and on budget. Who can we find for you today?

10/23/2026

NOW CASTING: Gearhead (Auto Enthusiast) DIY’ers

GENUINE is looking for:
All ethnicities and genders, ages 20’s to 50
Based in Southern California or Florida
Gearheads ready to tackle their next dream build!

Tricking out your garage to better handle your vehicle-upgrade projects which may include:
A sentimental vehicle you’ve always wanted to fix up
Taking a vintage car and turning it into an EV
Upgrading an old motorcycle into an off-road machine
Constructing a custom go-cart from the ground up

We’re open to these types of stories and more. Share your next dream DIY gearhead project plans with us!

If selected for the final project, you will be paid $5,000, provided with materials, tools, and expert guidance, and featured in a documentary-style branded mini-series.

Submit ASAP - https://forms.genuinerp.com/262956160315154

Searching in central Florida & Southern California

QUESTIONS? Email [email protected]

10/05/2026

SEEKING: Adults diagnosed with cancer who are using a subcutaneous immunotherapy injection.

GENUINE is looking to hear from adults diagnosed with cancer who have used, are currently using, or are planning to begin a subcutaneous (under the skin) immunotherapy injection and are open to sharing their lived experiences to help others who may be navigating a similar path.

We are also seeking support persons or loved ones who support someone living with cancer to share their perspectives as well.

Selected participants may have the opportunity to collaborate with a healthcare company to share their experience with others who are currently seeking treatment. All participants selected for the final project will be compensated for their time and contributions.

If you or someone you support has a story that can help others feel seen, supported, or hopeful, we would love to hear from you.

Submit via link: https://forms.genuinerp.com/261727144067963

Feel free to call (212-966-3211 x 2) or email us at [email protected] with any questions.

09/24/2026

STILL SEEKING: Experienced DIY’ers in Southern California

GENUINE is looking for:
➤All ethnicities and genders, ages 20’s to 50
➤DIY’ers who are interested in creating a project like:

⧫A Sports Centric Builds / Tailgating Build (e.g. a mobile entertainment center for tailgates)

⧫A Hidden or Secret Space (e.g. hidden doors, secret passages, or disguised rooms - custom bookcase doors, laundry-room concealed spaces)

⧫A Creative or Artisan Workspace that incorporates your signature design style into the structure itself

⧫A Waterfront & Outdoor Living (e.g. custom dock lounge setups, floating bars, or specialized water slides)

⧫An Extreme Custom Pet Build - a high-concept, functional art for animals (e.g., intricate, wall-mounted cat traversal networks or custom micro-architecture).

➤We’re open to these types of stories and more. Share your upcoming DIY project plans with us!

If selected for the final project, you will be paid $5,000, provided with materials, tools, and expert guidance, and featured in a documentary-style branded mini-series.

SUBMIT via link: https://forms.genuinerp.com/262395644957170

Searching in Southern California

QUESTIONS? Email [email protected]

09/09/2026

GENUINE is looking for small-business owners whose storefronts are physically located along the TCS New York City Marathon course or within one block of the route.

We’re especially interested in:

Businesses new to the neighborhood and experiencing the Marathon for the first time.
New owners taking over an existing business during the Marathon.
Family members or new managers taking over the business for the first time.

Businesses can be product- or service-based and should be relevant to Marathon attendees and/or spectators, such as coffee shops, bakeries, restaurants, deli, juice bar, wellness store, etc.

Do you own a small business along the NYC Marathon route? We’d love to hear from you!

If selected for the final project, you will be compensated $5,000, and your business will be featured in a campaign for a financial services company. Filming dates: TBD (non-consecutive) between 10/20-11/1, business must be available for filming on day of Marathon (11/1)

The first step in your participation in this project is to fill out our online questionnaire at the link below: https://forms.genuinerp.com/262464434090859

08/29/2026

CASTING: Experienced DIYers in SoCal, Nashville, TX, and FL

GENUINE is looking for:

➤All ethnicities and genders, ages 20’s to 50
➤DIYers who are ready to grab some power tools to tackle their next project this Fall/Winter!

⧫Can have a lot or a little bit of DIY experience!
⧫Are you looking to upgrade your home for your growing family?
⧫Will you be working on improving a community space?
⧫Does your project focus on refurbishing a legacy?
⧫Do you love taking on DIY projects and have your next one in mind and on deck?

➤We’re open to these types of stories and more. Share your upcoming DIY project plans with us!

If selected for the final project, you will be paid $5,000, provided with materials, tools, and expert guidance, and featured in a documentary-style branded mini-series.

Submit via link ASAP: https://forms.genuinerp.com/262395644957170

Searching in the Southern California, Dallas, Austin, Florida, and Nashville areas.

QUESTIONS? Email [email protected]

08/19/2026

CASTING: People Using Medical Devices & Products

GENUINE is looking for:
➤Adults 18+, all ethnicities, all gender identities
➤People who use medical devices and/or products for any of the following:

⧫Cardiac issues
⧫Liver function or liver cancer
⧫Deep brain stimulation and/or pain management solutions
⧫Weight loss solutions
⧫Urology or related areas, including incontinence and/or urinary retention

We want to hear how having this device allows you to live a full life and pursue your passions!

If selected for the final project, you will be compensated.

SUBMIT via link: https://forms.genuinerp.com/260556954401155

NATIONWIDE search!

QUESTIONS? Email [email protected]

08/13/2026

CASTING: Hispanic-Owned Small Businesses

GENUINE is looking for Small Businesses without a traditional storefront.

Small Businesses currently operating from:
⧫home kitchens
⧫garages
⧫living rooms
⧫backyards
⧫mobile setups
⧫shared spaces, etc.

Businesses can be product or service-based, including but not limited to:

bakers ⧫ barbers ⧫ empanada makers ⧫ tailors ⧫ caterers ⧫ repair services ⧫ beauty professionals ⧫ cleaners ⧫ tutors ⧫ artists, etc.

We are open to these types of businesses and so much more!

If selected for the final project, you will be compensated, and your business will be prominently featured in an advertising campaign.

SUBMIT by Tuesday, 9/1/26: https://forms.genuinerp.com/262185434207960

QUESTIONS? Email [email protected]

Seeking businesses in New York, Chicago, Dallas & Los Angeles

07/28/2026

CASTING:
Men with Demodex Blepharitis

GENUINE is looking for:
Men who are currently experiencing or have previously experienced Demodex blepharitis.
All ethnicities and abilities
Ages 18+

We want to hear your story!

If selected for the final project, you will be paid $2,000, and your story will be featured in a social media campaign about Demodex Blepharitis.

SUBMIT via this link ASAP: https://forms.genuinerp.com/262036609206958
NATIONWIDE search

QUESTIONS? Email [email protected]

07/27/2026

SEEKING: Adults who are using a subcutaneous (under the skin) immunotherapy injection to treat their cancer.

Your story matters. Share it to inspire others.

GENUINE is looking to hear from adults (18+) of all ethnicities and gender expressions who have used, are currently using, or are planning to begin a subcutaneous (under the skin) immunotherapy injection to treat their cancer.

We welcome individuals at any stage of treatment who are open to sharing their lived experiences to help others who may be navigating a similar path.

We are also seeking support persons, caregivers, family members, friends, or loved ones who support someone living with cancer to share their perspectives as well.

Selected participants may have the opportunity to collaborate with a healthcare company in meaningful and supportive ways designed to share their experience with others who are currently seeking treatment.

All participants selected for the final project will be compensated for their time and contributions.

If you or someone you support has a story that can help others feel seen, supported, or hopeful, we would love to hear from you.

Submit via link: https://forms.genuinerp.com/261727144067963

Questions? Email [email protected]

Address

New York, NY
10001

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm

Website

http://www.genuinerealpeople.com/

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