LoyaltyPlant

10/26/2026

🍕 Pan Pizza case study: how Papa Johns UAE turned one new crust into a full app campaign

This autumn, Papa Johns UAE launched Pan Pizza, a new super crust the brand is positioning as its product of the year. Instead of just adding it to the menu, the team used the gamification package inside the app to make the launch part of the everyday guest experience.

The campaign included four connected elements:

🎮 A Memory Game where guests learn what Pan Pizza is made of by studying and matching its ingredients. The game can be played endlessly, but the reward, a free Margherita Pan Pizza with the next order, is given once per guest.

⭐ A double points campaign, so guests earn twice the points when they order the new combos or specialty pizzas built around Pan Pizza.

🎁 An updated referral program, where a new guest who signs up with a referral code gets a free Margherita pizza with their first order.

📱 A refreshed home screen that puts Pan Pizza and the memory game front and center, with matching content added to the website too.

Four different mechanics, one focus: everywhere a guest opens the app, from the home screen to a friend's referral link, Pan Pizza is what they see and what they're rewarded for trying!

10/21/2026

Choosing a restaurant loyalty platform? Start with these 7 criteria.

A loyalty platform isn’t just another tool in your restaurant tech stack. It shapes how you collect guest data, run campaigns, build loyalty mechanics, and measure their impact for years to come.

So before making the choice, ask the questions that actually matter:

→ Who owns the guest data, and can you access and export it freely?
→ How much can your marketing team launch without developers?
→ Can the platform support more locations, franchisees, and channels as you grow?
→ How easily will it integrate with your POS and existing tech stack?
→ Can you clearly see what loyalty is contributing to revenue?

And there are a few less obvious questions that can make just as much difference.

We put together 7 key criteria for choosing a restaurant loyalty platform, plus the questions worth asking every vendor before making a decision.

👉 Read the full guide:

Choosing a restaurant loyalty platform is a multi-year decision. Here are 7 criteria and the questions to ask every vendor before you sign.

10/19/2026

🇺🇿 KFC Uzbekistan × LoyaltyPlant: a new partnership, a new app, and the first launch on App 2.0!

We’re excited to kick off our partnership with KFC in Uzbekistan with a major launch: a connected digital ecosystem spanning ordering, loyalty, gamification, kiosks, delivery, and the in-store experience, powered by LoyaltyPlant App 2.0.

It’s a milestone on both sides. For KFC Uzbekistan, it means a more connected customer journey across every touchpoint, from the app and delivery to kiosks and restaurants. For us, it’s the first brand to go live on App 2.0, bringing the new generation of our platform into the real world.

What’s inside the new KFC Uzbekistan experience:
📱 A completely new app experience
Faster, simpler, and built around the guest. Easy navigation, quick reordering, seamless pickup and delivery, and personalized offers make every order smoother from start to finish.

🎁 KFC Rewards across every channel
Guests can earn and redeem rewards wherever they order: in the app, at a kiosk, at the restaurant counter, or through delivery. This creates one consistent loyalty experience across every channel.

🍗 Kiosks that turn restaurant traffic into loyalty members
Kiosk orders connect seamlessly with the app and KFC Rewards, turning anonymous restaurant traffic into digital customers with minimal friction and creating a relationship that continues beyond a single visit.

⚙️ One connected restaurant ecosystem
POS, kiosks, loyalty, ordering, and multiple delivery platforms all work together in one connected system, with r_keeper as part of the restaurant infrastructure.

📈 Already #1 in local App Store
Just two weeks after launch, the new KFC Uzbekistan app reached #1 in its App Store category, with its rating climbing to 4.1, up from 2.4 for the previous app.

A huge thank you to the KFC MENAPAKT & CCA and KFC in Uzbekistan teams for the trust from day one, and to our partners at r_keeper for helping bring it all together.

Special thanks to Svetlana Shabanyan Piotr Rozanski Vivek Gupta, Nafay Yahya, Kamil Muradzade and Aliaksandr Shuhayou, and everyone across KFC Uzbekistan, r_keeper, and LoyaltyPlant who made it happen. 🇺🇿🍗

10/13/2026

🍕 What if the best loyalty reward isn’t a discount, but access?

Ahead of the launch of Pan Pizza, described internally as Papa Johns’ product of the year, Papa Johns UAE gave its most loyal guests something more valuable than another offer: the chance to experience the launch first.

Together with the Papa Johns team, we used the Platinum tier to turn the product launch into an exclusive, in-person experience for top loyalty members.

The journey connected 3 elements:

📲 Exclusive invitations: platinum members were invited directly through the app, with WhatsApp messages and email reminders building anticipation as the event got closer.

🍕 A personalized preview: guests registered in advance and could choose which Pan Pizza flavor they wanted to try, or decide once they arrived.

🎉 A VIP tasting experience: the event took place at Papa Johns Eleganza Plaza, and every Platinum member could bring up to three guests. Many came with their families, turning the launch into a shared experience rather than just another product promotion.

These VIP tastings have now become a tradition ahead of major launches, and something guests genuinely look forward to.

That’s where loyalty gets interesting! A tier isn’t just a way to unlock more points or bigger discounts. It can unlock access, recognition, and experiences that make your best customers feel like they’re part of the brand.

10/07/2026

🍌 How KFC Ukraine turned a Minions launch into a viral game and a sold-out reward

Instead of simply adding a campaign banner to the app, KFC Ukraine turned the whole app experience into part of the Minions launch.

What happened:

🎮 Guests played a branded memory game tied to the new menu
📲 The game started spreading organically as guests shared it with friends
🍌 A limited-edition banana sauce reward sold out within days
✨ The app became part of the campaign, not just another channel promoting it

The takeaway? Gamification can turn attention around a product launch into something guests actually interact with, share, and come back for.

👉 See how it worked in the full case study: https://loyaltyplant.com/blog/kfc-ukraine-case-study-how-a-minions-menu-became-an-app-experience/

10/01/2026

🚀 What’s new at LoyaltyPlant? Our Q3 product update is here.

The first launch of App 2.0 is now live, but that’s only one of the things our product and engineering teams shipped this quarter.

👉 Read the full Q3 update: https://loyaltyplant.com/blog/how-was-q3-at-loyaltyplant/

Inside:

→ Turn kiosk guests into loyalty members
→ A completely reworked combo structure
→ More reliable payments and messaging
→ Built-in age verification
→ CRM audiences ready for Meta, Google & TikTok

All with one goal: making digital ordering simpler for guests and easier for restaurant teams.

This summer, LoyaltyPlant rolled out new product updates designed to make digital ordering smoother for guests and easier to manage for restaurant teams. From frictionless kiosk loyalty enrollment and smarter combo management to more reliable payments, global messaging, and one-click CRM audience ex...

09/25/2026

🧋 𝟯 𝗜𝗡𝗚𝗥𝗘𝗗𝗜𝗘𝗡𝗧𝗦 𝗧𝗛𝗔𝗧 𝗧𝗨𝗥𝗡 𝗔 𝗕𝗨𝗕𝗕𝗟𝗘 𝗧𝗘𝗔 𝗦𝗛𝗢𝗣 𝗜𝗡𝗧𝗢 𝗔 𝗕𝗥𝗔𝗡𝗗 𝗣𝗘𝗢𝗣𝗟𝗘 𝗪𝗔𝗡𝗧 𝗧𝗢 𝗕𝗘 𝗣𝗔𝗥𝗧 𝗢𝗙

For bubble tea brands, loyalty isn’t only about getting customers to buy their next drink. It’s about creating a brand they want to come back to, interact with, and identify with.

Together with Formosa Bubble Tea in Lithuania and our POS partner Syrve, we built a loyalty experience where visual identity, rewards, progression, and engagement mechanics all feel like parts of the same world.

Here are three ingredients that make it work:

🎨 𝟭. 𝗔 𝘃𝗶𝘀𝘂𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆

Bright colors, playful illustrations, custom graphics, and distinctive reward cards make every screen unmistakably Formosa. The app becomes a natural extension of the café and its personality.

🏆 𝟮. 𝗧𝗶𝗲𝗿𝗲𝗱 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴

Bronze, Silver, Gold, Platinum. Customers can see their status, progress toward the next level, and unlock new rewards along the way. Loyalty becomes a journey, not just collecting points.

🎮 𝟯. 𝗚𝗮𝗺𝗶𝗳𝗶𝗲𝗱 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘁𝗼 𝗰𝗼𝗺𝗲 𝗯𝗮𝗰𝗸

Welcome points, referrals, status upgrades, Flavour of the Month challenges, and exclusive rewards give customers more reasons to open the app, engage, and return.

When great visual identity, progression, and gamification work together, loyalty becomes more than a discount program. It creates a community customers actually want to belong to.

The best loyalty experiences don’t just make people want another drink. They make them want to be part of the brand. 🧋💚

09/16/2026

🍦 Sundae Forecast case study: how a loyalty calendar drove 10x visits

Sundae Ice Cream found a smarter way to keep guests coming back to its app.

Instead of another one-off promotion, the brand launched Sundae Forecast, a recurring loyalty calendar inspired by Colorado’s unpredictable weather.

The idea is simple:
→ a fresh theme every month
→ selected days with real rewards
→ reminders that build anticipation
→ a mechanic every loyalty member can join

And on National Ice Cream Day, app visits jumped 10x compared to a normal day!

👉 See how Sundae Forecast works and how you can adapt the same mechanic for your restaurant: https://loyaltyplant.com/blog/sundae-forecast-case-study-how-a-loyalty-calendar-drove-10x-visits/

Sundae Ice Cream turned a simple monthly loyalty calendar into a reason for guests to keep coming back to its app. See how Sundae Forecast drove a 10x spike in app visits on National Ice Cream Day and why recurring loyalty mechanics can outperform another discount.

09/09/2026

🍣 Traditional Japanese flavors meet modern gamification: how Sumo Sushi & Bento turns every order into a reason to come back

What if ordering your favorite sushi also moved you closer to a new status, better rewards, and exclusive perks?

Together with Sumo Sushi & Bento in the UAE, we recently launched a new tiered loyalty experience designed to make every visit feel like progress.

🪙 Meet Kenji Coins
Guests earn the brand’s own loyalty currency with their orders and can redeem Kenji Coins for real menu favorites, from iced tea and edamame to sushi, rolls, and larger rewards.

🏆 Four tiers. More reasons to move up.
The journey starts at Bronze and continues through Silver, Gold, and Platinum. Guests can always see their current status and progress toward the next tier, while higher levels unlock new rewards and make loyalty increasingly valuable.

🎁 More than points
A welcome gift gives guests an immediate reason to join. Referrals reward them with 100 Kenji Coins for bringing friends. In-store guests can scan their loyalty QR code to earn coins when dining in. And tier-specific rewards keep giving customers something new to work toward.

The result is a loyalty experience built around one powerful idea: every interaction should give guests a reason to make the next one.

Traditional Japanese-inspired food brings people in. Smart progression, rewards, and gamification help turn those visits into habits and customers into loyal fans. 🍣

That’s what modern restaurant loyalty should feel like.

09/03/2026

🌺 How L&L Hawaiian Barbecue turned a giveaway into more sales and stronger customer loyalty

SPAM® Musubi Day is one of the biggest moments of the year for L&L Hawaiian Barbecue. This year, we helped the brand build excitement long before August 8 while giving guests another reason to order its iconic SPAM® Musubi.

Together with the L&L team, we launched a two-week in-app giveaway built around one mechanic:

🍙 Every SPAM® Musubi purchased earned an additional entry, directly connecting engagement with product sales.
🎟️ Every guest could also complete a short survey to receive one free giveaway entry.
📱 Guests could track their entries right inside the app and visit a dedicated campaign page with all the giveaway details.
🏆 At the end of the campaign, five winners were randomly selected, with every entry giving guests another chance to win.

The campaign went beyond a seasonal activation. By tying additional entries to purchases, L&L created a natural incentive to order more SPAM® Musubi while keeping guests engaged in the app.

Great loyalty campaigns don’t just reward customers. They create more reasons to buy, engage, and return. That’s what we build with our customers! 🌺