10/28/2026
🤖 AI Is Changing Advertising. And Yes, I’m Using It.
Am I using AI? Of course I am. The more interesting question is how I’m using it.
As a graphic designer and creative professional, I see AI as a powerful tool that can make the creative process more efficient, open up new possibilities, and help solve problems that once took considerably more time.
Here are a few ways it's already becoming part of my workflow:
🔎 SEO and AI-powered research. Through an MCP (Model Context Protocol) interface, I can connect AI to compatible tools and data sources to help analyze websites, evaluate content, identify optimization opportunities, and streamline SEO workflows. Instead of simply generating recommendations, these connected workflows can help make research and analysis more actionable.
💻 HTML, CSS, and code writing. AI can help write custom code, troubleshoot problems, and develop website functionality. It speeds up development and lets me spend more time refining the user experience rather than getting bogged down in repetitive technical tasks.
💡 Brainstorming and concept development. I use AI to explore ideas, challenge my initial thinking, and uncover creative directions I might not have considered. It’s a great sounding board, but the final creative direction still requires human judgment.
🎨 Creative exploration. AI can help generate visual concepts, explore campaign directions, and accelerate early-stage ideation. But generating an image isn't the same as building a brand. Understanding the audience, maintaining visual consistency, and making strategic decisions are what turn ideas into effective creative work.
Here's what I believe: AI doesn't eliminate the need for creative professionals. It changes what we can accomplish and how efficiently we can do it.
I've been working in design since 1997. I've seen tools and technology transform this industry more than once. The tools change, but the fundamentals remain remarkably consistent: understand the client, solve the problem, communicate clearly, and create something meaningful.
AI can help me get there faster. It doesn't replace the experience required to know where we're going.
For businesses investing in branding, advertising, and websites, the real question isn't whether your designer uses AI. It's whether they know how to use it effectively to deliver better work.
I'm curious: How are you incorporating AI into your business, and where do you still believe the human touch makes all the difference?