VisionPoint Marketing

VisionPoint Marketing VisionPoint Marketing is a marketing agency that helps colleges, universities and community colleges meet their institutional goals.

VisionPoint Marketing is a marketing agency that helps colleges, universities and community colleges meet their admissions, branding, fundraising and communication goals. Our commitment to strategy, diverse understanding of all marketing disciplines and ability to build consensus across scores of stakeholders enables us to form deep, long standing client relationships.

Congratulations to our client partners for their outstanding placements in the 2027 Niche Best Colleges rankings. Here a...
09/01/2026

Congratulations to our client partners for their outstanding placements in the 2027 Niche Best Colleges rankings. Here are just a few of the results...

A big congratulations to our July MVP, Cait! We're grateful for all the ways you go above and beyond in your job.
08/25/2026

A big congratulations to our July MVP, Cait! We're grateful for all the ways you go above and beyond in your job.

Big things happening at William Peace University! Peace has reached its highest enrollment in six years, with 8% overall...
08/21/2026

Big things happening at William Peace University! Peace has reached its highest enrollment in six years, with 8% overall growth and an 11% increase in transfer admits.

We’re proud to be in their corner. Last year, we partnered with Peace to bring their new logo and visual identity to life, and today, we’re continuing that partnership across a range of enrollment marketing initiatives.

Congrats, Peace! Here’s to keeping the momentum going.

Prospective students are researching schools through generative AI and TikTok just as often as through a traditional Goo...
08/20/2026

Prospective students are researching schools through generative AI and TikTok just as often as through a traditional Google results page, and most institutions haven’t caught up to this behavior change. Don’t rush for that panic button just yet, though.

Read our tips for effective AI-ready SEO strategies: https://hubs.li/Q04tDjrS0

Sustainable growth in higher education starts with understanding your institution's opportunity. We’ve gathered top orig...
08/13/2026

Sustainable growth in higher education starts with understanding your institution's opportunity. We’ve gathered top original research studies, executive guides, and strategic priorities to help presidents, marketing, and enrollment leaders adapt, align teams, and lead with confidence. Visit our new executive insights page: https://hubs.li/Q04sVF-d0

Learn what content actually builds trust, reduces uncertainty, and inspires prospective students to choose your institut...
08/11/2026

Learn what content actually builds trust, reduces uncertainty, and inspires prospective students to choose your institution. Join our free webinar on August 13 to discuss the full research study: https://hubs.li/Q04qvV6G0

The next generation of prospective students has different expectations—and many institutions haven't caught up yet. Disc...
08/06/2026

The next generation of prospective students has different expectations—and many institutions haven't caught up yet. Discover what today's undergraduates need to see, feel, and understand before taking the next step. Join us August 13: https://hubs.li/Q04qvPNM0

We surveyed 1,000 traditional-aged prospective students to find out what actually moves them from interest to action. Sp...
08/05/2026

We surveyed 1,000 traditional-aged prospective students to find out what actually moves them from interest to action. Spoiler: it's not what most enrollment marketing assumes. 📊 Download the full study to see what's really driving decisions in 2026: https://hubs.li/Q04pNxYZ0

VisionPoint is thrilled to welcome Jonathan "Coop" Cooper to our exceptional leadership team! We're excited for what's a...
08/04/2026

VisionPoint is thrilled to welcome Jonathan "Coop" Cooper to our exceptional leadership team! We're excited for what's ahead and can't wait to see the impact he'll make for our client partners.

What actually motivates today's prospective students? Join us on August 13 as we share findings from our survey of 1,000...
07/31/2026

What actually motivates today's prospective students? Join us on August 13 as we share findings from our survey of 1,000+ traditional undergraduate students and explore the content that moves them from interest to action. Register today: https://hubs.li/Q04qvR270

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150 Fayetteville Street, Suite 300
Raleigh, NC
27601

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Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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