Vetripreneur Series

09/15/2026

“C𝗼𝗺𝗽𝗹𝗮𝗶𝗻𝗶𝗻𝗴 𝗶𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗮 𝗱𝗶𝘀𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝘁𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻.” — 𝗡𝗶𝗰𝗸 𝗦𝗮𝗯𝗮𝗻

Saban was talking about the massive changes happening in college football.

NIL. Transfer portal. Players leaving. Recruiting changing.

His response?

Rather than spending your time complaining about what the game has become, spend that time asking:

“W𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻? 𝗛𝗼𝘄 𝗰𝗮𝗻 𝘄𝗲 𝗮𝗱𝗮𝗽𝘁?”

But the part that really caught my attention was what came next.

Saban’s answer wasn’t simply, “P𝘢𝘺 𝘱𝘭𝘢𝘺𝘦𝘳𝘴 𝘮𝘰𝘳𝘦.”

His goal was to make Alabama the 𝗚𝗥𝗘𝗔𝗧𝗘𝗦𝗧 𝗩𝗔𝗟𝗨𝗘 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗹𝗮𝘆𝗲𝗿 — to create an environment, a relationship, and an experience 𝘁𝗵𝗲𝘆 𝘄𝗮𝗻𝘁𝗲𝗱 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗳𝗼𝗿.

Sound familiar, veterinary medicine?

We can complain about:
Chewy.
Corporate consolidation.
Online pharmacies.
Dr. Google.
Telemedicine.
Rising prices.
Changing client expectations.
Clients who seem less loyal than they used to be.

Or we can ask a better question:

𝗛𝗼𝘄 𝗱𝗼 𝘄𝗲 𝗺𝗮𝗸𝗲 𝗢𝗨𝗥 𝘃𝗲𝘁𝗲𝗿𝗶𝗻𝗮𝗿𝘆 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝘁𝗵𝗲 𝗚𝗥𝗘𝗔𝗧𝗘𝗦𝗧 𝗩𝗔𝗟𝗨𝗘 𝘁𝗼 𝘁𝗵𝗲 𝗰𝗹𝗶𝗲𝗻𝘁?

And I don't think the answer is simply being cheaper.

𝗜𝘁 𝗰𝗼𝗺𝗲𝘀 𝗯𝗮𝗰𝗸 𝘁𝗼 𝗥𝗘𝗟𝗔𝗧𝗜𝗢𝗡𝗦𝗛𝗜𝗣𝗦 𝗮𝗻𝗱 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗖𝗔𝗧𝗜𝗢𝗡.

Do clients know you?

Do they trust you?

Do they understand why you're recommending something?

Do they feel like 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲𝗺 𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗽𝗲𝘁, rather than seeing them as the next appointment on the schedule?

Because when clients genuinely perceive the value of that relationship, 𝗽𝗿𝗶𝗰𝗲 𝗶𝘀𝗻'𝘁 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗲𝘆'𝗿𝗲 𝗰𝗼𝗺𝗽𝗮𝗿𝗶𝗻𝗴 𝗮𝗻𝘆𝗺𝗼𝗿𝗲.

Saban adapted to a changing game by asking how he could make his program more valuable to the people he wanted to keep.

Maybe veterinary medicine needs to ask the same question.

𝗦𝘁𝗼𝗽 𝗰𝗼𝗺𝗽𝗹𝗮𝗶𝗻𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲 𝗵𝗮𝘀 𝗰𝗵𝗮𝗻𝗴𝗲𝗱.

𝗦𝘁𝗮𝗿𝘁 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗱𝗼𝗻'𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝘃𝗲.

𝗬𝗼𝘂𝗿 𝗶𝗻𝘃𝗶𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗶𝗻 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀!

08/24/2026

If you are in the Vet Space you have probably seen this 90s tik tok that has gone viral!
But here is what you didn't see...
And why my FIRST concern is actually for the doctor in that scenario!

Here is the link to my breakdown: https://youtu.be/mtM4KsirRIY

In this Vetripreneur breakdown, Jeffrey L. Munn, DVM, examines:

✅ The communication mistakes that escalated the situation
✅ Why every team member represents the entire practice
✅ How the team could have acknowledged the delay and offered resolution
✅ How overbooking, understaffing and burnout may affect the veterinarian
✅ The 15-minute hard stop that could prevent a similar crisis

The central lesson: explaining or defending the situation isn’t enough. Clients need acknowledgment, a clear plan and actionable next steps.

How does your practice prevent prolonged waits and communication breakdowns? Share your protocols—and what you noticed in this video—in the comments.

08/20/2026

The RECIPE just dropped..
Precisely how to get more NEW CLIENTS you WANT!

See first comment to join the MONDAY MORNING BRIEF email list - Weekly actionable business brief you CAN USE!
https://youtube.com/shorts/SHs_oW5p5Pw

08/19/2026

Is your veterinary practice becoming ANEMIC… and you don’t even know it?

There’s a growing GAP in veterinary medicine.

📈 Revenue has held up.
📉 Veterinary visits have been declining.

For many practices, price increases have helped bridge that gap.

But underneath the revenue number, something may be changing.

Fewer visits.
Not enough new clients entering the practice.
And potentially fewer of the RIGHT clients you actually want to serve.

Think of new clients as the fuel that keeps the fire burning.

🔥 How many new clients did YOUR practice gain last month?

Do you know?

And more importantly…

Was it enough?

Over the past few Vetripreneur Monday Morning Minutes, I've been breaking down a simple system:

KNOW your number → FIND your ideal client → INVITE more like them → WATCH what happens.

Before you celebrate growing revenue, look underneath it.

Your practice may be telling you something.

Find the gap. Know your number. Then fuel the fire. 🔥

08/17/2026

The Referral Letter Recipe: How to Get More of Your BEST Clients

You found your HVC — your High-Value Client.

Now what?

Instead of spending more money advertising to strangers, start with the clients who already know you, trust you and value what you do.

My referral-letter recipe requires just three things:

✉️ One sheet of letterhead
🖊️ A pen
💳 Five business cards

Then follow five simple steps:

Make it PERSONAL
Tell them WHY you value them
Make the ASK
Include the 20–20 offer
THANK them — genuinely

No automation. No generic email blast.

Handwrite it. Sign it. Stamp it. Mail it.

Then watch what happens.

Most HVCs may send you one or two great referrals.

But occasionally, you'll see something different: 2–3 referrals from the same client in just a couple of weeks.

Pay attention.

You may have just struck GOLD. 🏆

You may have found a SUPER SPREADER.

And that's where we're going next.
Here's the 2 minute video version: https://youtube.com/shorts/SHs_oW5p5Pw

08/15/2026

FIND YOUR MICHELLE 🎯

What if growing your veterinary practice isn't about getting more clients?

What if it's about getting more of the RIGHT clients?

I call my ideal client avatar Michelle.

She's not necessarily my wealthiest client.

She's the client who:

• Knows our value
• Values our team
• Respects our time
• Trusts our recommendations
• Appreciates individualized care
• Recognizes competence, confidence and warmth

Here's where this gets interesting.

We can see 20 wonderful clients and one difficult "Bernie"—then drive home thinking about Bernie.

But start intentionally looking for Michelle on your schedule and your focus begins to change.

You notice the clients you LOVE serving.

You start recognizing what they have in common.

And eventually you ask a much better business question:

How do I get MORE people like this?

That's what this week's Vetripreneur Masterclass is about.

🎯 Your assignment:

Look at your schedule this week.

Find ONE Michelle.

Write down her name.

Then answer one question:

WHY do I love having this person as a client?

That's where your avatar begins.

And next week, we're going to do something with her...

5 business cards.
1 handwritten letter.
A referral strategy I've used for years. Not just new clients.. NEW MICHELLES!

https://youtube.com/shorts/Sa4WKbNyhME?feature=share

More on that next Monday.

EMAIL SIGNUP HERE: https://forms.gle/QBVFHRSpkdD3dtcv5Your ideal v...

08/11/2026

📈 Do you know your most important growth number?

Most veterinarians know yesterday's revenue.

Many know payroll.

Some know their average transaction.

But very few know how many NEW CLIENTS they gained last month.

That number matters.

Every new client represents future wellness care, diagnostics, dentistry, surgery, referrals—and relationships that can last for years.

This week's Vetripreneur Monday Morning Minute challenges you to find one simple number and begin tracking it intentionally.

It may be the first step toward growing the practice you've always wanted.

🎥 Watch the 90-second video below.

If you find it valuable, share it with another veterinarian.

One practical idea. Every Monday.
https://youtube.com/shorts/uXVCNcJGiWA

Do you know how many NEW CLIENTS your veterinary practice gained la...

08/03/2026

🔥 How do you bring more 𝗳𝘂𝗲𝗹 to the 𝗳𝗶𝗿𝗲?

Veterinarians are trained primarily as caregivers—and then many of us become business owners.

We love learning how to diagnose, treat, and care for patients. But we don’t always give that same attention to the numbers that determine whether our practices are growing, maintaining…or quietly shrinking.

What is the 𝗢𝗡𝗘 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 you should ask this week? The number you need to know..

If you don’t know the answer— watch Vetripreneur Monday Minute #1.

It’s only 2 minutes, but it may change which number you look at first this week.

▶️ Watch VMM #1 here:
https://youtu.be/BB-uTm9HjuQ

Know the number. Then fuel the fire. 🔥

*Want these in your INBOX and never miss one!* just email [email protected] with 𝗩𝗠𝗠 𝗬𝗘𝗦 in the subject line and you will get the email version BEFORE the clip drops.

07/02/2026

Rejected. Told he wasn't ready. Told he wasn't eligible. Matthew heard "but" one too many times — and decided to fall in love with the process anyway.

This is his icebreaker speech at Gold Mine Toastmasters, and it hits different.

"We don't have to take risks. We get to take risks."
https://youtu.be/lP011mNFncU

Rejected. Told he wasn't ready. Told he wasn't eligible. Matthew he...