The Blanco Brand

The Blanco Brand Giving you the tools, resources, and strategies necessary to and turn your business into a BRAND. But where are all the BRANDS?

In today’s instant economy, everyone wants to start a business and be an entrepreneur. You know, those companies that we buy from no matter what they are selling. The ones that we continue going back to because we get more value than we pay for. A brand is different than a business in that brands nurture relationships long after a transaction is finished. Backed up by years of research and a team

that spans industries and disciplines, The Blanco Brand is here to help turn your business or ideas into a brand that not only makes a profit, but makes a DIFFERENCE in the lives of its customers. Let us help you

Today we continue our mini series in [Internal Brand] by taking a look at some questions to consider when creating your ...
01/14/2022

Today we continue our mini series in [Internal Brand] by taking a look at some questions to consider when creating your positioning statement. But what is positioning exactly?
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[Brand Positioning] - A statement that describes your target market and provides a picture of how you’d like your brand to be perceived by them.
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The first step is to describe your [Target Market]. If you recall our post about [Market Research], you know that developing a [Buyer Persona] is a great way to do this.
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Next is analyzing your competition aka [Competitive Analysis]. Often times we tend to focus on what our competition is doing right in order to replicate it, but great positioning takes advantage of the missed opportunities of your competition.
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Lastly, combine everything you’ve learned in your research and create a [Positioning Statement] that clearly communicates who you serve and why your experience is second to none.
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Comment your thoughts below
DM us for help positioning your brand in the market

Last week, we highlighted the two main elements of brand strategy [Internal and External Brand]. This week, we’re diving...
01/10/2022

Last week, we highlighted the two main elements of brand strategy [Internal and External Brand].

This week, we’re diving a bit deeper into each. Starting with your [“Guiding Principles”] or your brand’s [Purpose], [Vision], [Mission], and [Values].
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[Purpose] - Your “WHY” beyond making money.

[Vision] - Where you see your brand in the future and the impact it will have on the world.

[Mission] - The steps you will take to reach your vision.

[Values] - What your brand is passionate about and believes in.
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Have you taken the time to define your brand’s guiding principles?

Comment below if you have

DM us for help getting started if you haven’t

Thanks for stopping by!

[INTERNAL BRAND] provides a direction and belief system within your brand in which to accomplish your goals. Whereas [EX...
01/07/2022

[INTERNAL BRAND] provides a direction and belief system within your brand in which to accomplish your goals.

Whereas [EXTERNAL BRAND] is the approach that your brand will take to communicate and connect with your target audience.
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The key to a great brand strategy is creating an internal brand that informs and works in conjunction with your external brand.

Without a clearly defined purpose, position in the market, or brand personality, you’d be just another logo and website online trying to sell something.
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Comment below with your thoughts

DM is if you need assistance with your brand strategy

Market Research is one of the FIRST steps in developing a brand that can stand out in ANY space.⚪️By defining your ideal...
01/05/2022

Market Research is one of the FIRST steps in developing a brand that can stand out in ANY space.
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By defining your ideal customer, the platforms they use, and their pain points, you can laser focus your branding and marketing efforts to increase engagement and conversions.
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Remember: The more information you gather, the more targeted you can be. So be sure to be as thorough as possible in your research.
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If you have any questions or want to learn more, please don’t hesitate to contact us! We’re always here to assist you!

1st Monday of the year … are you ready?⚪️We’re excited for all of the new beginnings that a New Year brings but we also ...
01/03/2022

1st Monday of the year … are you ready?
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We’re excited for all of the new beginnings that a New Year brings but we also know that we get new beginnings all the time! The way you look at the world has a profound impact on how you feel about things. So today we challenge you to change your perspective on this Monday and every Monday in 2022.
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What new beginnings are you excited about today? Let us know in the comments

Happy New Year!!!From all of us to all of you, we hope that this year is filled with nothing but the very best! ⚪️We’re ...
01/01/2022

Happy New Year!!!
From all of us to all of you, we hope that this year is filled with nothing but the very best!
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We’re taking the weekend to enjoy time with family but we’ll be back on Monday to get started on our year. We hope that you are doing the same 😁
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Stay warm, stay safe, stay after it

As 2021 comes to a close, we’re already getting started on our 2022 goals!⚪️These are just a few of the many things we w...
12/31/2021

As 2021 comes to a close, we’re already getting started on our 2022 goals!
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These are just a few of the many things we want to accomplish in the New Year. Most important to us is staying consistent and truly being a valuable resource to business owners as they start and grow their brands.
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What are some things you are looking forward to getting done or being in 2022? Leave a comment below and let us know!

Sometimes the most powerful statements are made using the simplest of words.⚪️As you embark on or continue your brand jo...
01/04/2021

Sometimes the most powerful statements are made using the simplest of words.
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As you embark on or continue your brand journey, remember that the strength of your messaging is rooted in brevity. If you complicate or over word your message, your audience may have difficulty understanding or receiving it. Keep your messages simple and brief, but powerful.
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If you’d like help creating or improving your brand messaging to better connect with your audience, send us a DM to set up a FREE consultation!

The Blanco Brand ⚪️Giving you the tools, resources, and strategies necessary to and turn your business into a BRAND.⚪️...
12/30/2020

The Blanco Brand
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Giving you the tools, resources, and strategies necessary to and turn your business into a BRAND.
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⚠️ WEBSITE UNDER CONSTRUCTION ⚠️

12/30/2020

2020 was a challenging year for many of us in many different ways. Will you rise to the occasion in 2021? We’d like to be apart of your journey. Follow us for more on starting, building, or growing a brand and how to

See you in the New Year!!!

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