Boot Coffee Campus

01/15/2026

Are there more AI safe coffee jobs?

Why coffee careers are among the most AI-proof jobs available? From baristas to roasters, learn which coffee industry roles resist automation.

01/12/2026

Just added: January 20, San Rafael, CA. Your customers taste the difference when YOU know the difference ✨ Build the sensory skills that set pros apart

10/25/2025

One week of literally stopping to smell the... everything. 🧠👃☕
Just finished my SCA Sensory course where we spent days sniffing our way to coffee enlightenment. We weren’t just smelling coffee, we were hacking our brains, connecting memories to flavor notes, and rewiring our neural pathways one aroma at a time.
Introduced everyone to what I call ‘Valerian’s Yoga’ (aka retronasal olfaction), because if you’re not breathing your coffee backwards through your nose while looking slightly possessed, are you even trying? 😂
The beautiful chaos of watching grown adults stick their noses in things, suddenly yelling “GRANDMOTHER’S ATTIC!” or “MY FIRST APARTMENT!” or “THAT WEIRD CANDY FROM CHILDHOOD!” while everyone else nods knowingly. These are my people.
Turns out our memories are the secret weapon to becoming better tasters. Every smell unlocks a story, every story becomes a word, and every word makes us better at this beautiful, nerdy thing we do.
To the incredible humans who joined me in this aromatic journey. Thank you for trusting the process, embracing the weird, and never judging when I made you do smell trash. You guys absolutely killed it!
Remember: Your brain has been hacked. Your palate has leveled up. Your coffee game will never be the same. Love you all ❤️❤️❤️

10/13/2025

Tasting is the core skill of every coffee professional. Join is for the SCA Sensory course, the best way to learn the future of coffee tasting methodology the Coffee Value Assessment.

10/03/2025

Quick question: Do you find consistency boring or essential? Like, is repeatability the unsexy foundation of everything good, or does it just put you to sleep?
I spent a day testing if my sample roaster actually delivers what it promises. Same coffee, same profile, ten times in a row. Measured everything. Then I kept the profile identical but swapped out the coffees.
The results made me rethink some assumptions about how this all works.
So here’s what I want to know from you do you chase consistency or does it bore you to tears? Is it the backbone of mastery or the enemy of creativity? Answer in the comments below. I’m genuinely curious where you land on this.
Full experiment with all the tables and charts (because some of us need the data to make sense of the world) is at the link in my bio or in the comment section below.

09/28/2025

What an incredible group! Your future coffee roasting entrepreneurs released to the wild. Challenging times build strong base. Go get them tigers 💪😀

07/04/2025

The most wonderful coffee shop I’ve visited. Stunning history and modern coffee. Feels like monastery of coffee. Thank you for the hospitality and the tour.

06/13/2025

tasting at Boot Coffee. Thank you to everybody for attending. It was fun. ❤️

06/09/2025

Visiting friends at and exploring their new Fellow Espresso 1 . What a beast ❤️

06/02/2025

Talented students of the Coffee Roasting Lab Pro Business ❤️. The first roast is always magical. Turning seeds into coffee is a superpower 💪