10/22/2026
Brian Schoettes reminds us that the best solutions often come when we stop talking and start listening:
"𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐅𝐢𝐞𝐥𝐝: 𝐀 𝐂𝐥𝐢𝐞𝐧𝐭 𝐖𝐢𝐧 𝐓𝐡𝐚𝐭 𝐅𝐞𝐥𝐭 𝐋𝐢𝐤𝐞 𝐚 𝐓𝐨𝐮𝐜𝐡𝐝𝐨𝐰𝐧
This client win wasn’t about cost savings.
It was bigger than that.
They won by building a practice and impacting an entire community.
Here’s the move that did it:
𝐖𝐞 𝐥𝐢𝐬𝐭𝐞𝐧𝐞𝐝.
We surveyed the stakeholders, spent time on the ground with constituents in person to hear what they thought, and delivered the solutions to get them from the start line to the finish line.
To go along with the technical solutions, we had the processes and structures we thought were just right to get it all rolling.
And then we listened again.
We heard they wanted less structure and fewer processes, and a simplified approach that included more professional development and community building.
So we shifted.
We stripped away some processes and doubled the training time without ever compromising the solutions.
The result? Touchdown!
Not only is the initiative moving forward, but the people at the center of it felt heard, valued, and empowered.
We all know that listening, really active listening, is an awesome superpower.
It's a skill we can use with clients and colleagues, with our kids and families, and maybe most importantly, with the people we aim to serve in some way.
I’m not always great at active listening, but we got it right this time.
𝐒𝐨𝐦𝐞𝐭𝐢𝐦𝐞𝐬 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐢𝐬𝐧'𝐭 𝐭𝐡𝐞 𝐨𝐧𝐞 𝐲𝐨𝐮 𝐩𝐥𝐚𝐧𝐧𝐞𝐝. 𝐈𝐭'𝐬 𝐭𝐡𝐞 𝐨𝐧𝐞 𝐲𝐨𝐮 𝐮𝐧𝐜𝐨𝐯𝐞𝐫 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐬𝐭𝐨𝐩 𝐭𝐚𝐥𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐥𝐢𝐬𝐭𝐞𝐧𝐢𝐧𝐠.
What's your best "𝐈 𝐥𝐢𝐬𝐭𝐞𝐧𝐞𝐝 𝐚𝐧𝐝 𝐰𝐞 𝐰𝐨𝐧" story?"