05/04/2026
Dean Nielsen had a conversation with Chris Nolan, founder of Spot-On, over email to talk through how campaigns are actually reaching and moving voters, and why a lot of the conventional wisdom just isn’t holding up. There’s a lot here about what’s working right now, and where campaigns are getting it wrong.
Read here to get the full inside scoop:
I grew up outside of Washington, D.C. on Maryland’s Eastern Shore and went to college in New York. For 15 years, I worked as a local news reporter up and down the East Coast and then in DC covering Congress. I moved to California to take a job as a Silicon Valley columnist at the Mercury News in S...