10/06/2026
Chábom Teas + Spices has spent more than a decade on Commercial Street, earning a loyal following of locals who bring their friends and family, and welcoming visitors passing through Springfield who leave with a gift or a favorite blend.
As the years have gone by, the brand felt like it hadn’t kept pace with the business. The colors started to feel muted and washed out, and the logo’s pieces sat side by side instead of feeling woven together.
When working on this rebrand, we kept what people already recognize, the fan, and built around it. Warmer color, a more grounded mark, and a look that feels inviting without losing the personal touch.
A brand ready for where Chabom is going, not just where it’s been. ☕
Brand Design | Local Shop | Springfield, MO