WISE Women's Business Center

WISE Women's Business Center Empowering entrepreneurs as they dream, launch, and grow their businesses in CNY.

Connect with WISE Women's Business Center on LinkedIn:
http://www.linkedin.com/company/wise-women's-business-center

Follow WISE Women's Business Center on Twitter:
https://twitter.com/WiseWBC

Instagram: WISE_WBC
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09/08/2026

Hi Entrepreneurs!

The last day to enter the Verizon Digital Ready giveaway is this Friday, September 11th! It only takes signing up and a quick 10-30 minute course to enter to win one of the following prize packages:

-Get Paid Anywhere: Card Reader, Stand and Cash Box
-Look Professional: Ring Light, Backdrop Kit and Phone Gimbal
-Get Organized: Document Scanner, Planner, Label Maker

Sign up today: https://digitalready.verizonwireless.com/partner-awbc-wise

No purchase necessary. Winners will be notified directly from [email protected].

🎯  : What Makes Your Business Different?If a customer can't tell you apart from your competitors, they'll pick based on ...
09/08/2026

🎯 : What Makes Your Business Different?

If a customer can't tell you apart from your competitors, they'll pick based on price. Your unique value proposition is what changes that.

Get specific. Get provable. Get clear on why it's you.

Not sure what sets your business apart? That's exactly the kind of thing a WISE business counselor can help you work through. Visit wisecenter.org to get started.

WISE Women's Business Center will be closed on Monday, September 7th, for Labor Day. We will reopen on Tuesday, Septembe...
09/04/2026

WISE Women's Business Center will be closed on Monday, September 7th, for Labor Day. We will reopen on Tuesday, September 8th at 9 AM!

Please welcome Sophia Burke, our Fall 2026 D'Aniello Intern and Marketing Operations Intern at WISE! πŸŽ‰ We're so excited ...
09/03/2026

Please welcome Sophia Burke, our Fall 2026 D'Aniello Intern and Marketing Operations Intern at WISE! πŸŽ‰ We're so excited to have her energy and creativity on our team this semester.

September is PACKED with free live events on Verizon Digital Ready β€” and we've curated our favorites for you. Swipe thro...
09/02/2026

September is PACKED with free live events on Verizon Digital Ready β€” and we've curated our favorites for you. Swipe through to see the full lineup! πŸ‘‰

From AI and automation to e-commerce, security, payment processing, and communication strategies, there's something for every business owner this month. And remember β€” every event counts toward your $10,000 grant eligibility. Complete just two, and you can apply!

Plus, we're running a giveaway! Sign up through our WISE partnership link and complete at least one course to be entered into our weekly drawing for one of three business tool packages (you choose which one!)🎁

Here's what's coming in September:

🎯 SEO Made Simple β€” 9/3
🎯 Your Voice, Your Story: Turning Expertise Into a Seven-Figure Brand β€” 9/8
🎯 Ecommerce: Store Design That Converts (Theme, Home Page & Navigation) β€” 9/8
🎯 AI for Overwhelmed Founders: What to Automate, What to Ignore, and What Still Needs You β€” 9/10
🎯 Social Media Mastery β€” 9/14
🎯 Daily Routines That Protect Your Time β€” 9/14
🎯 Identifying Consumer Segments β€” 9/15
🎯 What Small Businesses Need to Know About Payment Processing β€” 9/16
🎯 Mobile Security Unlocked β€” 9/17
🎯 Next-Level E-Commerce Features (Wishlists, Wholesale, Reviews & More) β€” 9/17
🎯 Unlocking Government Contracts: Finding Opportunities β€” 9/21
🎯 SWOT Analysis β€” 9/22
🎯 Stop Using AI Ineffectively: How Small Businesses Waste Time With "Helpful" Tools β€” 9/24
🎯 The New Rules for Getting Found Online: How AEO Has Changed the Game β€” 9/28
🎯 Communicating Across Diverse Communication Styles β€” 9/29

Here's how to sign up and register:
1️⃣ Create your free account at wisecenter.org/verizon
2️⃣ Once logged in, click Events in the top navigation
3️⃣ Search the event name and click to enroll
4️⃣ Complete at least one course to enter the giveaway!

Don't forget to check out the on-demand courses too!

πŸ”— wisecenter.org/verizon

What's happening at WISE in September? πŸ“… Three great opportunities to learn and grow:πŸ‘‹ WISE Orientation | September 3, 1...
09/01/2026

What's happening at WISE in September? πŸ“… Three great opportunities to learn and grow:

πŸ‘‹ WISE Orientation | September 3, 12 – 1 PM
New to WISE? Join us to learn about our services, resources, and how we support entrepreneurs across Central New York. This is your perfect first step.

πŸ“Š Leveraging Google Analytics with Maisha Walker | September 8, 12 – 1:30 PM
Learn how to use Google Analytics to understand your website visitors, track their behavior, and turn data into smarter marketing decisions.

πŸš€ Building Blocks for Starting Your Business | September 22, 10 – 11:30 AM
Get the essentials you need to launch β€” from understanding your market to making it legal and building your business plan. Perfect for the idea or planning stage.

All events listed here are free. Register for any or all at wisecenter.org/calendar β€” we'd love to see you there!

πŸ“‹ Reminder: Complete Your Annual Client Update SurveyIf you have received services from WISE in the last year, you shoul...
08/31/2026

πŸ“‹ Reminder: Complete Your Annual Client Update Survey

If you have received services from WISE in the last year, you should have received an email with the 2026 WISE Annual Client Update Survey. It takes only 8-10 minutes to fill it out, and it makes a real difference!

Your responses help us:
✨ Understand how your business is growing
✨ Show our funders the real impact of WISE programs (which keeps our services free or low-cost!)
✨ Spot opportunities for you, like award nominations, press features, and additional resources

If your business has sales, it helps to have a rough idea of last year's revenue and any loans or funding you received on hand. You can save your progress and finish later if you need to.

πŸ“… Please complete the survey by September 25th.

Check your email for the survey link, or reach out to us at [email protected] if you think you should have received one but haven't. Thank you for being part of the WISE community! πŸ’œ

Nothing means more to us than hearing how WISE has made a real difference. πŸ’œMegan H. shared:"I had no idea where to star...
08/27/2026

Nothing means more to us than hearing how WISE has made a real difference. πŸ’œ

Megan H. shared:

"I had no idea where to start when I decided to build my business. I started with absolutely nothing. Working with WISE has given me access to counseling, education, and network opportunities that I otherwise wouldn't have available to me. I have had help navigating the world of small business and the support I have received made it possible for me to move forward with confidence. I really have benefited from working one on one with my WISE business counselor and the classes I have taken with WISE have been extremely helpful as well."

This is exactly why we do what we do. If you're starting with an idea and not much else, know that you don't have to figure it out alone. Reach out and let's talk about your next step: wisecenter.org

2 more weeks to enter and win our weekly Verizon Digital Ready Giveaway!  Free to enter with no cost or purchase of Veri...
08/26/2026

2 more weeks to enter and win our weekly Verizon Digital Ready Giveaway!

Free to enter with no cost or purchase of Verizon service. Each week, a small number of winners are randomly drawn and get to choose between a payment processing kit, a social media and video kit or an organization kit.

First, sign up through wisecenter.org/verizon. Second, complete one of the short (10 - 30 minute) courses catered to supporting small business owners and aspiring entrepreneurs.

New winners are drawn each week through September 11. No purchase necessary. Winners will be notified directly.

πŸ”  : Start With the Problem, Not the ProductWaiting for the "perfect" business idea before you start? Here's some good n...
08/25/2026

πŸ” : Start With the Problem, Not the Product

Waiting for the "perfect" business idea before you start? Here's some good news: you don't need one.

The businesses that actually thrive aren't built on flawless, one-of-a-kind ideas. They're built on real problems β€” the everyday frustrations, gaps, and pain points that people in your community are dealing with right now.

Here's the difference:
❌ "I want to open a coffee shop because I love coffee."
βœ… "There's nowhere in my neighborhood for remote workers to get reliable wifi and a quiet place to focus."

The second one starts with a need. And when you solve a real need, you don't have to convince people they want what you're offering β€” they're already looking for it.

So how do you find that problem?

✨ Talk to people in your community. Ask what's frustrating, expensive, or hard to find.
✨ Pay attention to complaints β€” yours and other people's.
✨ Notice what people are settling for because there's no better option.
✨ Look at what you personally wish existed but doesn't.

You don't need to have it all figured out. You just need to find something worth solving β€” and let that shape your idea from there.

The problem is the foundation. The product comes after.

Do you want help refining your business idea? Fill out our counseling intake or book a Connect Session call on our website, wisecenter.org, and get connected with support for your business idea!

Address

100 Madison Street
Syracuse, NY
13202

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+13154438634

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