11/04/2026
JRLX is Named Exclusive U.S. Distribution
Partner for Concept Smoke Systems.
Chicago-based JRLX to lead U.S. distribution, sales and support for the renowned British
manufacturer of professional smoke and haze systems.
CHICAGO, IL — November 2026 — JRLX, Inc. has been named the official U.S. Distribution
Partner for Concept Smoke Systems Ltd. of Maidenhead, United Kingdom. The partnership is launched with the new ViCount Touring Hazer, built on more than 60 years of Concept's
industrial smoke technology and engineering expertise.
Concept Smoke Systems designs and manufactures professional smoke and haze equipment for entertainment, aviation, industrial testing, airflow visualization and other demanding applications. The partnership brings Concept's proven technology to the U.S. entertainment market with dedicated domestic distribution, technical support and service.
The Vicount Touring Hazer has been tested in accordance with protocols approved by Actors
Equity Association and may be used in Equity productions provided they are used in accordance with Equity’s peak guidance levels. It can use both oil and water-based fluids.
“For over two decades, I've been enamored with Concept Smoke Systems and we're proud to
bring their products to the United States in a meaningful way,” said Jason Reberski, CEO of
JRLX. “Their experience in industrial, aviation, wind tunnel and HEPA filtration applications
uniquely positions them to produce incredibly reliable, high-performance systems for
entertainment. These machines are built to high industrial standards rarely seen in our industry.
JRLX has added a fleet of them to our touring and rental inventory also.”
“For Concept, the right partnership isn't simply about selling equipment; it's about understanding the technology and the customers who rely on it,” said Andy Dunnington, Director of Operations at Concept Smoke Systems. “JRLX immediately stood out for their technical expertise, excellent reputation in the production industry, and genuine passion for smoke and haze. Their commitment to quality, reliability and customer service makes them a natural fit.”
Trusted by Leading U.S. Production Professionals
“Bandit chose to add the ViCount 5000 to our touring inventory for its exceptional output, long
hang time, and consistent atmospheric coverage—even in large venues with heavy airflow. Its rugged touring design, low fluid consumption, and minimal maintenance make it a reliable and cost-effective solution for demanding productions.”
— Jake Tickle, Chief Technology Officer, Bandit Lites, Inc.
“For Aspect, I chose the Concept ViCount Touring Hazer because it's incredibly economical to purchase and operate. The quality of the haze is unparalleled—it's so fine and persistent that we only need to operate them indoors for a few minutes to produce enough haze for the day, even in
large arenas.”
— Sid Khera, CEO, Aspect Lighting
“Volt chose the ViCount Touring Hazer because we needed a system capable of producing a
fine, less-cloudy haze while still delivering dense, consistent coverage with extended hang time (we have had haze hang in the air for over 24 hours with it). The ability to operate on 208V,
combined with its maintenance-efficient design, makes it an ideal solution for touring and large-
scale productions.”
— Matt Shimamoto, CEO, Volt Lites
“It warms my heart to finally make this partnership happen,” Reberski added. “The
overwhelming response to these exceptional smoke and haze systems in such a short time has been humbling.”
Concept Smoke Systems products are available immediately in the United States through JRLX.
For more information, visit ConceptSmoke.com.
U.S. Sales, Distribution & Service Inquiries
JRLX, Inc.
Chicago, Illinois
[email protected]
www.JRLX.com
