Sandler Sales Coach - Chris Drouin

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Troy, MI
Sandler Sales Coach - Chris Drouin

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I help sales teams & leaders build predictable, repeatable growth using the Sandler Selling System.

From Up-Front Contracts to the Pain Funnel to the Success Triangle, I teach practical behaviors that change how you sell and how you lead, not just theory

11/09/2026

You Can Win The Demo And Still Lose On Price.

The Robotics and Automation Growth Playbook shows firms how to qualify the business case as rigorously as they engineer the solution.

Comment ROBOTICS and I'll send you the playbook.

11/06/2026

I ran the data on a client's sales team last week and found eight places they were struggling.

Eight is too many. We picked the two most expensive to ignore, then built the training around them. Content, role plays and application sessions.

Diagnosing the problem is cheap. Ignoring it is expensive. Want to find your team's top two? Send me a message.

11/05/2026

Accountability Isn't Babysitting.

The difference is whether the standard is clear before the check-in happens. Is the standard clear before the check-in happens on your team?

Set the standard. Then step back. www.eam.sandler.com/contact-chris

11/04/2026

You Were Trained to Find the Flaw In the Weld. You Were Never Trained to Fill the Pipeline.

Why selling hours invites a rate race, and how selling certainty turns a callout vendor into an integrity partner.

Read it here: https://go.sandler.com/eam/insights/blog/categories/sales-methodology/you-were-trained-to-find-the-flaw-in-the-weld-yo/

11/03/2026

I keep getting asked, "Can AI shorten my sales cycle?" Maybe. But that's backwards.

AI won't do the work for you. It can track whether you set an up-front contract and whether you know how the decision gets made. That's what keeps deals from stalling.

Skills first. Then the tools. Struggling with either one? Send me a message.

11/03/2026

Not All Pain Is The Same.

Budget pain gets a discount request. Business pain gets a decision. Are you closing on budget pain, or business pain?

Find the pain that actually moves budget. www.eam.sandler.com/contact-chris

11/02/2026

Can They Sell Without Giving Away The Store?

The Growth Playbook for MSPs, Cybersecurity, and Cloud Services Firms maps six revenue leaks to specific Sandler fixes.

Comment MSP and I'll send you the playbook.

10/30/2026

A sales manager told me his CRM is finally clean because AI fills it in after every call.

But a complete CRM isn't a clean CRM. Is the deal real? Do they have a pain you fix? Do they have budget?

At Sandler we have tools that take those transcripts and show you which deals belong in the forecast. Want to see them? Send me a message.

10/29/2026

Stop Rewarding Luck. Reward Behavior.

A comp plan that only pays on closed revenue rewards timing as much as skill. Does your comp plan reward process, or just luck?

Design incentives for the behavior you want. www.eam.sandler.com/contact-chris

10/28/2026

Your Team Can Secure a Network. Can They Run a Sales Conversation Without Giving Away the Store?

How to bond before you audit, scope discovery as a paid engagement, and stop single-threaded deals from dying silently.

Read it here: https://go.sandler.com/eam/insights/blog/categories/sales-methodology/your-team-can-secure-a-network-can-they-run-a-sa/

Address

100 W Big Beaver Road
Troy, MI
48084

Website

http://www.eam.sandler.com/contact-chris, https://www.youtube.com/@chrisdrouinsalestraining, https://www.instagram.com/d

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