04/27/2026
Relevance can’t be assumed—it has to be demonstrated. As member expectations evolve, associations are being challenged to clearly show the value they deliver through advocacy, education, community, and measurable impact. This article offers an important reminder that proving relevance is not just about messaging, but about staying responsive and indispensable to those you serve.
Read more: https://associationsnow.com/2026/02/report-associations-need-to-prove-their-relevance/
Association Laboratory’s survey suggests that employers are tightening their belts and looking beyond associations for training and support.