06/10/2026
๐ ๐ฑ๐ถ๐ฑ ๐ฒ๐๐ฒ๐ฟ๐๐๐ต๐ถ๐ป๐ด ๐ฟ๐ถ๐ด๐ต๐. ๐๐ป๐ฑ ๐๐๐ถ๐น๐น ๐ด๐ผ๐ ๐น๐ฒ๐ณ๐ ๐ผ๐๐ ๐ผ๐ณ ๐๐ต๐ฒ ๐ฟ๐ผ๐ผ๐บ.
Early in my career, I gathered the requirements. I documented the processes. I delivered exactly what was asked of me.
And still โ the decisions were made without me.
Iโd walk into meetings where the strategy was already locked. My role was to catch up, not contribute. And the frustrating part? I could see exactly where things were going wrong. I just didnโt have the platform โ or the positioning โ to change it.
That experience sat with me for years.
Because I knew it wasnโt just me. Iโve worked alongside hundreds of talented Business Analysts who are brilliant at their craft but invisible at the table that matters.
Not because they arenโt capable.
But because nobody showed them how to operate strategically.
Thatโs why I created the End-to-End Business Analysis Masterclass.
After 30+ years in BA, serving as Chair of the IIBA, and writing The Art of Getting Business Analysis Right Iโve distilled everything I know into one powerful day.
On 18 July in Melbourne CBD, Iโll show you:
โ How to lead discovery so it shapes strategy, not just scope
โ How to position yourself as a decision-maker, not a documenter
โ How to connect every piece of your work to real business outcomes
โ The end-to-end mindset that makes organisations actually listen
This is the masterclass I wish had existed at the start of my career.
Youโll also receive a complimentary copy of my book on the day.
๐ Save $130 with early bird code EarlyBA โ closes 27 June.
In-person Melbourne CBD | Online cohort available.
If youโre ready to stop being the best-kept secret in the room โ this day is for you.
Leadership BusinessStrategy