The Brand Cattle Auctions

The Brand Cattle Auctions Willoughby Sales Cattle is a full-service auction company, licensed and bonded with USDA Packers and Stock

The Brand is brining you the best of the cattle auction industry. Check out the Premier Auction Platform to see why it’s the industries most reliable and utmost marketed platform in the business. Let us help you with advertising and marketing with Show Barn Flix or allow us to picture your next online sale. Stay tuned to wlivestock.com for upcoming sales, show results, consignor information and cl

othing sales! Let us show you why we have #1 customer service, the most progressive auction platform and have the highest volume of traffic to our social sites!

👀🐮 BUYERS… START GETTING READY! 🐮👀Mini Mania is right around the corner and we’re getting excited to start showing you w...
08/29/2026

👀🐮 BUYERS… START GETTING READY! 🐮👀

Mini Mania is right around the corner and we’re getting excited to start showing you what’s coming to Lebanon! 🔥

There’s a BIG difference between scrolling through pictures and getting to walk through the pens and see them for yourself. 🙌

🐮 Look them over in person
🤝 Meet the people behind them
💬 Ask questions
🔨 Then grab your bidder number when you find THE ONE!

Can’t make it to Lebanon? We’ve got you covered! 💻 Online bidding will be available so you can join the action from home. 📲🔥

📅 September 19th
📍 Boone County Fairgrounds | Lebanon, IN

🔗 Check out Mini Mania:
https://www.wlivestock.com/auction/33743

🚨 And we haven’t quite closed the books yet! A FEW consignment spots are still available. Message us to grab one! 🐮💥

🐮🔥 THE LINEUP IS GROWING & MINI MANIA IS GETTING CLOSER! 🔥🐮We’re putting together a group of cattle you’re going to want...
08/28/2026

🐮🔥 THE LINEUP IS GROWING & MINI MANIA IS GETTING CLOSER! 🔥🐮

We’re putting together a group of cattle you’re going to want to see IN PERSON! 👀

But Mini Mania is about more than what walks through the ring…

🤠 It’s breeders coming together
🤝 New connections being made
👋 Old friends catching up
🐮 Buyers walking the pens
🔨 And that excitement when the bidding starts!

Make a day of it and come join us for the 3rd Annual MINI MANIA! 🙌

📅 September 19th
📍 Boone County Fairgrounds | Lebanon, IN
💻 LIVE + ONLINE BIDDING

👀 Follow along and check out the details:
🔗 https://www.wlivestock.com/auction/33743

🚨 We only have a FEW consignment spots left! Message us soon if you want to be part of the lineup! 📲🐮

🤠🐮 MARK YOUR CALENDARS… MINI MANIA IS COMING! 🐮🤠There’s nothing better than a Saturday spent around good cattle and good...
08/27/2026

🤠🐮 MARK YOUR CALENDARS… MINI MANIA IS COMING! 🐮🤠

There’s nothing better than a Saturday spent around good cattle and good people! 🙌

🐮 Walk through the pens
🤝 Visit with breeders
👀 See the cattle for yourself
🔨 Grab a bidder number and join the action
🔥 And maybe take one home… or several! 😉

The 3rd Annual MINI MANIA is happening September 19th at the Boone County Fairgrounds!

📅 September 19th
📍 Lebanon, Indiana
🔨 LIVE Auction
💻 Online Bidding Available

Can’t make the trip? Join us ONLINE and bid right along with the live crowd! 📲💻

👀 Check out Mini Mania here:
🔗 https://www.wlivestock.com/auction/33743

🚨 CONSIGNORS: Only a FEW spots remain! If you’ve been thinking about getting one in, now’s the time! 🐮🔥

🤠🐮 THERE’S NOTHING LIKE A LIVE CATTLE AUCTION! 🐮🤠🔨 Hearing the auctioneer roll🐮 Seeing the cattle IN PERSON🤝 Visiting wi...
08/26/2026

🤠🐮 THERE’S NOTHING LIKE A LIVE CATTLE AUCTION! 🐮🤠

🔨 Hearing the auctioneer roll
🐮 Seeing the cattle IN PERSON
🤝 Visiting with breeders
👋 Catching up with old friends
✨ Meeting new ones
🔥 And finding that next addition to your pasture!

That’s what MINI MANIA is all about! 🙌

📅 September 19th
📍 Boone County Fairgrounds | Lebanon, IN

Can’t make it in person? No problem! 💻📲 Online bidding will be available through WLivestock.com!

👀 Check out Mini Mania here:
🔗 https://www.wlivestock.com/auction/33743

🚨 CONSIGNORS 🚨 We only have a FEW spots remaining!

📲 Message us before they’re GONE! 💥

🔥 WE ARE OFFICIALLY IN EXTENDED BIDDING! 🔥🚨The Mid Summer Moo Online Consignment Sale is coming down to the wire! 🐮⏰🏇 EX...
08/25/2026

🔥 WE ARE OFFICIALLY IN EXTENDED BIDDING! 🔥🚨

The Mid Summer Moo Online Consignment Sale is coming down to the wire! 🐮⏰

🏇 EXTENDED BIDDING IS RACEHORSE STYLE! That means ALL LOTS REMAIN OPEN as bidding continues!

If you’ve had your eye on one or maybe several 👀 NOW is the time to make your move!

🔥 Watch those bids
🔥 Stay on your favorites
🔥 Don’t assume you’ve got it until bidding is officially CLOSED!

🚨 EXTENDED BIDDING IS HAPPENING NOW! 🚨

🔗 BID HERE:
https://www.wlivestock.com/auction/33972

Let’s see who takes them home tonight! 🐮🔥

🚨⏰ JUST 4 HOURS LEFT! ⏰🚨We’re officially in the final stretch of the Mid-Summer Moo Online Consignment Sale! 🐮🔥If you’ve...
08/24/2026

🚨⏰ JUST 4 HOURS LEFT! ⏰🚨

We’re officially in the final stretch of the Mid-Summer Moo Online Consignment Sale! 🐮🔥

If you’ve been watching a favorite—or maybe a few 👀—now is the time to get those bids in!

🐮 52 lots
🔥 Our largest consignment sale to date
📝 Bidding is OPEN NOW
⏰ EXTENDED BIDDING BEGINS AT 8:00 PM EST

Don’t wait until the last minute! Take another look through the lineup, check those watchlists, and get ready for an exciting finish tonight! 🔥

🔗 VIEW THE LINEUP + BID NOW:
https://www.wlivestock.com/auction/33972

4 HOURS TO GO — who’s going home with you tonight?! 👀🐮

🚨🐮 TODAY IS THE DAY — BIDDING IS OPEN NOW! 🐮🚨The Mid-Summer Moo Online Consignment Sale is officially underway, and this...
08/24/2026

🚨🐮 TODAY IS THE DAY — BIDDING IS OPEN NOW! 🐮🚨

The Mid-Summer Moo Online Consignment Sale is officially underway, and this is our LARGEST consignment sale to date! 🔥☀️

52 lots are up for grabs, with an incredible variety of Highlands, HighParks, minis, micros, fluffy calves, colorful heifers, cows, breeding prospects & exciting genetics! 🧬🤩

👀 Browse the full lineup
⭐ Add your favorites to your watchlist
📝 Get registered to bid
🔥 Place those bids!

We’ve spent the last few weeks showing you these cattle, and now it’s your chance to take one home… or several! 😉🐮

🚨 BIDDING IS OPEN NOW!
⏰ EXTENDED BIDDING BEGINS AT 8:00 PM EST

🔗 VIEW ALL 52 LOTS + BID HERE:
https://www.wlivestock.com/auction/33972

Good luck to all of our bidders & consignors — let’s make our biggest sale yet one to remember! 🔥🌴🐮

08/24/2026

🔥 LOT 1 SPOTLIGHT — SCOOTER 🔥

We’re kicking off the Mid-Summer Moo with a pretty special one! 🐮🖤

Scooter is Lot 1 and sells with NO RESERVE! This 75% Highland Micro/Mini Panlander bull is the result of years of intentionally selecting genetics for the size, hair, structure, and temperament. 🧬

Homozygous black, chondro+, horned, bottle raised, and already full of personality—Scooter is one you’ll want to keep an eye on tomorrow! 👀🔥

☀️ Bidding opens TOMORROW at 8:00 AM EST
⏰ Extended bidding begins at 8:00 PM EST

🔗 https://www.wlivestock.com/auction/33972/906461?fsp=988

🚨 TOMORROW IS THE DAY! 🚨The wait is almost over! 🐮☀️ Mid-Summer Moo kicks off TOMORROW, August 24th at 8:00 AM EST—and t...
08/23/2026

🚨 TOMORROW IS THE DAY! 🚨

The wait is almost over! 🐮☀️ Mid-Summer Moo kicks off TOMORROW, August 24th at 8:00 AM EST—and this is officially our largest consignment lineup to date! 🔥

With 52 lots, there is SO much to look through. Fluffy calves, colorful heifers, cows, breeding prospects, minis, micros, HighParks, Highlands and some seriously exciting genetics. 🧬🤩

If one has caught your eye over the last few days, now is the time to:

👀 Take one more look through the lineup
⭐ Get your favorites on that watchlist
📝 Make sure you’re registered and ready to bid
📲 Reach out with any last-minute questions

Whether you’re looking to grow your breeding program or simply bring home your next pasture favorite, you do not want to miss this lineup!

⏰ BIDDING OPENS TOMORROW • 8:00 AM EST

🔗 VIEW THE FULL LINEUP + REGISTER TO BID:
https://www.wlivestock.com/auction/33972

Let’s make our biggest one yet a GOOD one! 🔥🐮🌴

🚨🐮 JUST 24 HOURS TO GO! 🐮🚨We are officially ONE DAY AWAY from our LARGEST consignment sale to date! 🔥The Mid-Summer Moo ...
08/23/2026

🚨🐮 JUST 24 HOURS TO GO! 🐮🚨

We are officially ONE DAY AWAY from our LARGEST consignment sale to date! 🔥

The Mid-Summer Moo lineup is PACKED with 52 lots of Highlands, HighParks, miniature cattle, colorful heifers, fluffy calves, cows, breeding prospects, and genetics from some incredible programs. 🧬🌴

If you’ve been waiting to add to your herd, start your own fold, or find that one you just have to have… THIS is the lineup to watch. 👀

🔥 Our BIGGEST lineup yet
🐮 Something for every kind of buyer
⭐ Get your watchlist ready
📝 Register NOW so you’re ready to bid

⏰ Bidding opens TOMORROW at 8:00 AM EST!

Don’t wait until tomorrow to start looking—browse the entire lineup today, pick your favorites, and get ready! 👀🔥

🔗 VIEW ALL LOTS + REGISTER TO BID:
https://www.wlivestock.com/auction/33972

24 HOURS. 52 LOTS. LET’S MOO. 🐮☀️

Address

PO Box 360
Westfield, IN
46074

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