The Real Erica Krupin

The Real Erica Krupin Iโ€™m an operator who builds real businesses and teaches others how to do the same.

06/26/2026

๐‰๐”๐๐„ ๐‚๐š๐ซ๐ง๐ข๐ฏ๐จ๐ซ๐ž ๐‚๐ซ๐š๐ญ๐ž ๐”๐ง๐›๐จ๐ฑ๐ข๐ง๐ ! ๐Ÿบ๐Ÿ“ฆ๐Ÿฅฉ

06/26/2026

๐“๐ก๐ž ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐๐ก๐จ๐ง๐ž ๐’๐ฒ๐ฌ๐ญ๐ž๐ฆ ๐“๐ก๐š๐ญ ๐‡๐ž๐ฅ๐ฉ๐ž๐ ๐Œ๐ž ๐“๐ซ๐š๐œ๐ค & ๐†๐ซ๐จ๐ฐ ๐Œ๐ฒ ๐๐จ๐จ๐ฉ๐ž๐ซ ๐’๐œ๐จ๐จ๐ฉ๐ž๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ

The phone rings. We miss it. That customer calls someone else.
And the worst part? Most of us have no idea how often it's actually happening.

I'm Erica Krupin, owner of Kroopins Poopin Scoopin, and before using Quo I was running my business completely blind โ€” no call data, no missed call tracking, no idea when our busiest phone windows even were.

This spring I put $17,000 into ads and I knew I couldn't afford to let a single lead slip through the cracks. So I implemented Quo as our business phone system โ€” and what it showed me completely changed how I run my business.

Watch Full Video: https://youtu.be/zPGR9T15wLY?si=m4rAEg_c0yUCYc2S

๐Ÿ“žCheck out Quo and get a Get 10% off your first 3 months: https://get.quo.com/kroopin

06/26/2026

๐‡๐ž๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐’๐ญ๐š๐ซ๐ญ๐ž๐ ๐–๐ข๐ญ๐ก ๐‡๐ž๐ซ ๐Ž๐ฐ๐ง ๐ƒ๐จ๐ ๐ฌ

What happens when the problem youโ€™re trying to solve for yourself turns into something other people actually need? ๐Ÿ‘€

Lauren started making food and supplements for her own dogs after facing serious health concerns. Then people around her started asking, โ€œCan I buy that from you?โ€
That became the first version of Girls Gone Raw โ€” messy, unorganized, and full of lessons. But isnโ€™t that how so many businesses really begin?
Sometimes the first version doesnโ€™t have to be perfect. It just has to prove thereโ€™s a need.

Part 1: https://youtu.be/Y6OxSNWxsDY?si=M4weVgU2FMgN1Oq5
Part 2: https://youtu.be/gYCm6uEmC74?si=GKxvuYOWOGBBrRSo

06/25/2026

๐ƒ๐จ๐งโ€™๐ญ ๐Œ๐ข๐ฑ ๐˜๐จ๐ฎ๐ซ ๐๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ ๐๐ซ๐š๐ง๐ ๐–๐ข๐ญ๐ก ๐‹๐จ๐œ๐š๐ฅ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ

Are you posting for your local customersโ€ฆ or are you mixing too many things together? Your business page should stay focused on one question: how does this help the local customer?
If your personal brand content truly gives them value, sure โ€” share it. But if it makes the page feel muddy, confusing, or all over the placeโ€ฆ is it really helping your business grow?

06/25/2026

๐ˆ๐ญโ€™๐ฌ ๐๐จ๐ญ ๐‰๐ฎ๐ฌ๐ญ ๐€๐›๐จ๐ฎ๐ญ ๐’๐ž๐ฅ๐ฅ๐ข๐ง๐  ๐Œ๐จ๐ซ๐ž

What if the goal isnโ€™t just to sell moreโ€ฆ but to build something bigger? ๐Ÿ‘€
Lauren shares how Carnivore Crate has found its niche, and now the next step is polishing it, expanding the brandโ€™s presence, and reaching a wider audience with better education and quality products.

Because growth isnโ€™t always just about making more sales. Sometimes itโ€™s about building trust, creating impact, and becoming the brand people turn to.
So the real question is โ€” are you just trying to sell, or are you trying to make a wave?

Watch the full episode ๐Ÿ’—

Part 1: https://youtu.be/Y6OxSNWxsDY?si=7Oy0gcXOVhg3tOcF
Part 2: https://youtu.be/gYCm6uEmC74?si=oXZYNDdBVA5S_8U1

06/24/2026

YouTube is more evergreen, so you can go deeper and let the content live longer. But short-form? Break it into small, bingeable pieces โ€” one idea, one tool, one quick lesson at a time.
So the real question isโ€ฆ are you building a brand that gives you room to grow, or one that boxes you in later?

06/24/2026

๐˜๐จ๐ฎ๐ซ ๐๐ž๐ญ๐ฐ๐จ๐ซ๐ค ๐‚๐š๐ง ๐†๐ซ๐จ๐ฐ ๐˜๐จ๐ฎ๐ซ ๐๐ซ๐š๐ง๐
Are you just watching peopleโ€™s contentโ€ฆ or actually building relationships with them? ๐Ÿ‘€
Lauren shares how simply engaging with the right people online turned into real friendships, collaborations, giveaways, and even go-to content support for her brand.
Because when you surround yourself with positive, creative people, opportunities start to show up in ways you may not expect.
So the real question is โ€” are you connecting with people who help your brand grow?



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06/23/2026

๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ ๐“๐š๐ค๐ž๐ฌ ๐Œ๐จ๐ซ๐ž ๐“๐ข๐ฆ๐ž ๐“๐ก๐š๐ง ๐˜๐จ๐ฎ ๐“๐ก๐ข๐ง๐ค

Thinking about โ€œdoing the content thingโ€? ๐Ÿ‘€
Okayโ€ฆ but how much time are you really willing to dedicate to it?
Because itโ€™s not just recording. Itโ€™s planning, scripting, editing, scheduling, posting, and promoting.

So the real question is โ€” are you ready to treat content like part of the businessโ€ฆ or are you hoping one random post a week will carry the whole thing? ๐Ÿ˜…

06/23/2026

๐„๐ฏ๐ž๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐  ๐ข๐ง ๐Œ๐ฒ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐‹๐ข๐ฏ๐ž๐ฌ ๐ข๐ง ๐‰๐จ๐›๐›๐ž๐ซ

What system actually keeps the business organized behind the scenes? ๐Ÿ‘€
For me, itโ€™s Jobber. Routing, customer communication, two-way texting, invoicing, payments, automated follow-ups, notes, insights โ€” all of it lives in one place.

And the best part? Thereโ€™s a desktop version for admin work and an app for the field, so the team can handle routes, customer messages, invoices, and payment collection right from their phone.

Because when youโ€™re running a service business, the tools you use matter. Are you keeping everything in one systemโ€ฆ or trying to piece it all together?

Full Video: How to Start a Pet Waste Removal Business in 2026
Try Jobber Today: https://go.getjobber.com/kroopinpoopinscoopin-yt2

06/23/2026

๐†๐ซ๐จ๐ฐ๐ญ๐ก ๐‘๐ž๐ช๐ฎ๐ข๐ซ๐ž๐ฌ ๐…๐š๐ข๐ฅ๐ข๐ง๐  ๐…๐š๐ฌ๐ญ

Are you holding onto something in your business just because you already started it? ๐Ÿ‘€
Laurenโ€™s mindset is simple: if something isnโ€™t working, learn from it, drop it, and try the next thing. Growth doesnโ€™t come from getting every idea right โ€” it comes from being willing to test, fail, adjust, and keep moving.
Because if youโ€™re too afraid to fail, how far can your business really grow?

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