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The Real Erica Krupin

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The Real Erica Krupin

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I’m an operator who builds real businesses and teaches others how to do the same.

10/29/2026

𝐘𝐨𝐮’𝐫𝐞 𝐍𝐨𝐭 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐏𝐨𝐨𝐩 𝐒𝐜𝐨𝐨𝐩𝐢𝐧𝐠

Do you feel awkward when it’s time to sell your service? 👀

Here’s the mindset shift: people aren’t filling out your form because they’re excited to hire a pooper scooper. They’re reaching out because they want more time, less stress, a cleaner yard, and one less thing on their plate.

So instead of asking, “How do I sell this?” ask, “What problem am I helping this person solve?”

That’s when sales stop feeling pushy — because you’re not forcing anything. You’re making someone’s life easier.

10/26/2026

One Lawn Sign Customer Paid for Everything

Do you know how much one good customer can make a simple marketing idea worth it?

Joe got a customer from a lawn sign he put out about a year and a half ago, and when he checked his account in Jobber, he had already paid over $1,900. He paid about $4 per sign, so 100 signs cost him around $400.

That one customer alone paid for the signs multiple times over. Lawn signs may not be fancy, but if you put out 100 and even get one or two good customers, they can pay for themselves pretty fast.

10/23/2026

𝐈𝐟 𝐈’𝐦 𝐍𝐨𝐭 𝐆𝐨𝐨𝐝, 𝐭𝐡𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐅𝐞𝐞𝐥𝐬 𝐈𝐭

Have you noticed how your energy affects the whole business?

I’ve been getting better at putting myself first, even though I’m not always great at it. But I’m learning that if I’m not doing good, my staff feels it — and if my staff isn’t doing good, the customers feel it too.

It’s a domino effect. Taking care of yourself as the business owner isn’t selfish. It helps everything underneath you run better.

10/22/2026

𝐇𝐞 𝐒𝐡𝐨𝐰𝐞𝐝 𝐇𝐢𝐬 𝐅𝐚𝐜𝐞… 𝐚𝐧𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐁𝐥𝐞𝐰 𝐔𝐩!

Could showing your face actually bring more customers to your business? 👀
Tye Fraembs, owner of Cruces Scoopers, started by posting generic AI images because he wasn't comfortable being the face of his dog waste removal business. But once he started showing himself, things really took off!

His community loves supporting local businesses, and when people realized he was actually from Las Cruces, the trust and support grew. Sometimes customers aren't just buying your service. They're supporting the person behind it. 🙌

10/08/2026

𝐓𝐡𝐚𝐭 𝟏𝟎-𝐌𝐢𝐧𝐮𝐭𝐞 𝐂𝐚𝐥𝐥 𝐂𝐚𝐧 𝐁𝐞 𝐖𝐨𝐫𝐭𝐡 𝐓𝐡𝐨𝐮𝐬𝐚𝐧𝐝𝐬

Are you rushing through sales calls, or actually learning why the customer needs you?

During spring rush, some of our calls were taking 8 to 10 minutes, but if that conversation helps lock in a customer paying $200 a month, that’s $2,400 a year. That time matters.

And it’s not just about closing the sale. Those conversations help you understand their pain points, their “why,” and what your market actually cares about — so your marketing gets better too.

10/07/2026

𝐓𝐡𝐢𝐬 𝐈𝐬 𝐚 𝐇𝐢𝐫𝐢𝐧𝐠 𝐑𝐞𝐝 𝐅𝐥𝐚𝐠

Have you ever noticed that some people who say they “don’t like drama” somehow always have drama around them?

When you’re hiring, eliminating options can make the decision process so much easier. And one red flag we’ve learned to pay attention to is when someone keeps emphasizing how much they don’t like drama.

Sometimes, the person constantly talking about drama is actually the common denominator. And when you’re building a team, those little patterns matter.

10/06/2026

𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐈𝐬 𝐀𝐛𝐨𝐮𝐭 𝐭𝐨 𝐌𝐚𝐭𝐭𝐞𝐫 𝐄𝐯𝐞𝐧 𝐌𝐨𝐫𝐞

Are you still sleeping on long-form YouTube content?

With AI search pulling information from YouTube, your videos can do more than just get views — they can help people find your business, your expertise, and your answers when they’re searching on Google.

If you don’t have a huge marketing budget, this might be your time to shine. Start making helpful long-form videos around what people are already searching for, and title them in a way that matches those questions.

10/05/2026

𝐓𝐡𝐞 𝐂𝐥𝐨𝐬𝐞𝐝 𝐆𝐚𝐭𝐞 𝐏𝐡𝐨𝐭𝐨 𝐌𝐚𝐭𝐭𝐞𝐫𝐬

Closed-gate photo gives the customer peace of mind and gives me, as the business owner, peace of mind

Do you take a closed gate photo after every service?

To me, that picture is just as important as the scooping itself. Pool guys, sprinkler guys, landscapers — gates get left open, dogs get out, and tragedies can happen.

That closed gate photo gives the customer peace of mind, and it gives me peace of mind as the business owner that if something ever happened, it was not because of my company’s negligence. It’s a small step, but it matters.

10/02/2026

𝐉𝐮𝐬𝐭 𝐀𝐬𝐤 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐑𝐞𝐯𝐢𝐞𝐰

Are you actually asking happy customers to leave you a review?

When I only had around 12 Google reviews, I started asking new clients after a couple weeks of service. Just a simple, “If you’re happy with the service, Google reviews really help my small business. Would you mind?”

Most people were happy to do it, and a lot of them left the review within a day or two. Sometimes growing your reviews really is as simple as asking.

10/01/2026

𝐇𝐨𝐰 𝐉𝐨𝐞 𝐏𝐫𝐢𝐜𝐞𝐬 𝐎𝐯𝐞𝐫𝐝𝐮𝐞 𝐏𝐨𝐨𝐩 𝐂𝐥𝐞𝐚𝐧𝐮𝐩𝐬

How do you price a yard that hasn’t been scooped in weeks… or even months?

For initial cleans, Joe starts at $130, then increases the price based on how long it’s been since the yard was last scooped. If it’s been more than a month, Joe adds $20 per week — so two months would add about $80, bringing the clean to $210.

It might sound like a weird system, but it gives him a clear way to quote based on the amount of buildup instead of guessing every single time.

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Westland, MI
48185-48186

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