10/11/2026
Your Strategy Wasn’t Wrong
About 70% of change initiatives miss their
targets, and it’s rarely because the
strategy was flawed. It’s because it never
reached the people who had to live it and
deliver it.
A visual map is a hand drawn story
portraying the most important
information about the journey of a
company to its desired future. It offers a
communication infrastructure which
inspires behaviour change. Leaders at
every level use it to run real conversations
with their teams, over and over.
