Tractor Outdoor

05/06/2026

We're incredibly proud to announce that Tractor Outdoor has been awarded Silver in the Sustainability category at the 2026 WOO Awards for Project Net Zero, in partnership with Billboard Management Technologies.

Project Net Zero reimagines how Digital Out of Home (DOOH) infrastructure can contribute to a more sustainable future by repurposing and reusing DOOH assets to generate power. The project demonstrates how existing infrastructure can be leveraged in innovative ways to reduce environmental impact while creating long-term value beyond advertising.

This recognition is particularly meaningful as it comes from the World Out of Home Organization, placing our work alongside some of the most innovative projects from across the global OOH industry. Being acknowledged on this international stage is a testament to the power of collaboration, forward-thinking innovation and a shared commitment to sustainability.

As the project continues to evolve, its long-term potential to deliver cleaner, more sustainable energy solutions reinforces our belief that Out of Home infrastructure can play a meaningful role in building a more sustainable future.

A huge thank you to our partners at BMT, and to everyone who contributed to bringing this vision to life.

04/06/2026

From the city bowl to the highways of the Western Cape, we hosted the Publicis Groupe Africa team on a Cape Town Mother City experience through our billboard network. From high-impact highways to iconic urban placements, we showcased how location, context, and visibility continue to drive impact.

It was a pleasure hosting the team and we truly value the time they took to spend with us – here’s to many more.

02/06/2026

Congratulations to the team at Meta Media on your exciting move into your new offices!

Our Sales Executive, Molly, stopped by with a few treats to celebrate this milestone and wish the team continued success in their new space.

Here's to new beginnings, fresh opportunities, and many more successful campaigns together!

29/05/2026

We recently dropped off a custom canvas print to the team at Checkers Head Office, celebrating a campaign that truly made its mark across the Western Cape.

This campaign is proof of what’s possible when creativity, strategy and scale come together.

A proud moment for everyone involved and Checkers for the valued partnership. Special handover to Adrian Arendse, TTL Marketing Manager, alongside Chloe Roelfse from Marketing & Advertising at Shoprite.

28/05/2026

We’re sharing some big news!

We’ve officially launched our brand-new website! Designed to better showcase our network, products, innovation and the impact of out-of-home advertising across South Africa.

From premium static and digital sites to smarter solutions and streamlined navigation, our new online home makes it easier than ever to explore what we do and how we help brands stand out.

Take a look around and let us know what you think: www.tractoroutdoor.com

27/05/2026

Don't fret, meet Yvette! Whether she’s streamlining processes, supporting colleagues to grow, or hunting for hidden gems in second-hand bookshops, she brings kindness, dedication, and heart to everything she does.

When did you start working at Tractor Outdoor?
April 2026

What do you value most about your position at Tractor Outdoor?
I value being part of a team that is committed to excellence while remaining adaptable and open to change when needed. The ability to streamline processes and continuously improve is particularly important to me. I also greatly appreciate the strong sense of teamwork, where colleagues are consistently supportive and willing to assist one another.

What is something you’ve always wanted to do, but haven’t been able to do?
I have always really wanted to visit Alaska.

What is your proudest professional achievement?
My proudest professional achievement was helping a cleaner transition into an admin role by sharing my knowledge and supporting her development. Seeing her confidence grow and watching her truly flourish in her new position was incredibly rewarding.

In your opinion, what is our best product/service/offering and why?
Our greatest offering is our team. Across all departments, we have highly skilled and knowledgeable individuals who are committed to excellence and driven to position Tractor Outdoor as the best in the industry. Their dedication and collaborative approach ensure that we consistently deliver an outstanding experience to our clients.

What’s the best piece of advice you’ve ever received?
Be kind, always, for everyone you meet is fighting a battle you know nothing about.

What do you think makes Tractor Outdoor stand out from other media owners?
Tractor Outdoor stands out through its exceptional and highly engaging company culture. There is a shared commitment to excellence across the team, and this collective drive is reflected in the quality of work and the way people collaborate.

What is your favourite way to spend a day off?
My favourite way to spend an off day is to go book hunting at my favourite second-hand bookshops and adding to my ever-growing home library.

Fun fact about yourself
I love celebrating people and surprising them with things they genuinely enjoy. Bonus points if there are lots (and lots) of balloons!

26/05/2026

We’re incredibly proud to share that Tractor Outdoor, in partnership with Billboard Management Technologies, has been shortlisted for the Sustainability Award at the 2026 World Out of Home Organization Global Awards for our initiative:
Project Net Zero – Turning DOOH Infrastructure into Renewable Energy

To be recognised on a global stage alongside some of the most innovative and forward-thinking companies in the Out of Home industry is a huge honour and an important milestone in our sustainability journey.

Congratulations to all the shortlisted candidates in the Creative, Technical Innovation and Sustainability categories. The calibre of work being recognised this year is truly inspiring and a testament to the innovation shaping the future of global OOH.

https://www.worldooh.org/news/london-awards-shortlist-2026?utm_source=chatgpt.com

We look forward to joining the industry in London this June for the 2026 WOO Global Congress and celebrating the incredible work being done across our sector.

25/05/2026

When billboards become love letters, outdoor advertising transforms into something far bigger than media space - it becomes a shared human experience. Cadbury's "Share the Love" campaign proved the power of storytelling at scale, turning everyday commutes into emotional moments that captured attention, sparked conversation, and connected with audiences in a genuinely authentic way.

"People were invited to submit messages through QR codes placed on billboards or through links shared online. Those links directed them to a Cadbury Dairy Milk branded mobisite...", says Ruchelle Mouton, Chief Marketing Officer at Glynt.

Powered by DOOHShare, a consumer-engagement platform developed by Tractor Outdoor and Ignis (both part of Glynt), this vision was brought to life through impactful placements, strategic ex*****on, and innovative digital out-of-home (DOOH) solutions that turned city spaces into canvases for connection.

It’s campaigns like these that remind us outdoor media doesn’t just reach people, but moves them❤️

Read more here: https://www.bizcommunity.com/PressOffice/PressRelease.aspx?cid=167604&ai=268352

For a sweet Valentine’s Day campaign earlier this year, some of South Africa’s busiest roads carried messages that had nothing to do with sales or product launches. Instead, they carried love notes.

20/05/2026

Johannesburg and Cape Town have always played different roles in South Africa’s economy but when it comes to Out of Home, the balance hasn’t kept up.

While Gauteng continues to dominate OOH inventory and spend, the Western Cape tells a very different story. It’s South Africa’s second-largest regional economy, a powerful consumption market, and home to some of the country’s highest household spending patterns, yet it remains significantly underrepresented in both billboard and DOOH investment.

As Steve Duck, Chief Revenue Officer at Tractor Outdoor notes: “OOH planning has historically followed infrastructure; where sites exist, budgets follow. But as the market evolves, planners have an opportunity to be more deliberate about how investment is distributed.”

As OOH continues to grow, particularly in digital, correcting that imbalance may be one of the simplest ways to deliver more effective campaigns.

The opportunity isn’t more media. It’s better distribution.

Cape Town shouldn’t be your brand’s “holiday destination” – it’s the very place where OOH can have some real OOMPH.

https://ow.ly/eHnf50Z1A6c

Johannesburg and Cape Town have always played different roles in the country’s economy. Joburg is the business machine, driving scale and investment. Cape Town, meanwhile, combines strong economic contribution and high levels of consumer spend with global lifestyle appeal. Both matter. But for yea...