AOM.Digital

AOM is a Digital Marketing Agency based in Johannesburg, South Africa.

AOM prides itself on client care – our team goes the extra mile in creating customised marketing solutions to deliver the best results for you.

28/10/2026

WHEN REGULATION BECOMES A BATTLE FOR AN INDUSTRY.

South Africa's controversial 12-year aircraft rule sparked significant debate across the aviation sector.

But how did it come about? What did it mean for operators whose businesses depended on their aircraft? And what really happened behind the scenes to get the rule overturned?

In this episode of The Digital Opinion, we sit down with Kevin Storie, CEO of CAASA, who shares his firsthand experience of challenging the rule, the resistance encountered along the way, and the implications for South African aviation.

It's a fascinating look at what happens when regulation, industry interests, and the realities of running an aviation business collide.

🎙️ Watch the full conversation: https://youtu.be/nFir9_IYbHw

26/10/2026

More money doesn’t automatically mean better marketing.

Before increasing your budget for 2027, take a closer look at what you already have.

Is your messaging clear?
Are you reaching the right audience?
Is your website converting visitors?
Do you know which channels generate results?
Does your content have a purpose?

More spend won’t fix a weak strategy.

Before asking “How much should we spend?”, ask “What should we be spending it on?”

23/10/2026

The Digital Opinion | Episode 4: Kevin Storie

What does it take to be the unsung hero of aviation?

In Episode 4 of The Digital Opinion, we sit down with Kevin Storie, CEO of CAASA, for a conversation exploring the aviation industry, its challenges, and the people working behind the scenes to keep it moving forward.

Tune in for insights, industry perspectives and a conversation that goes beyond the cockpit.

Watch the full episode here: https://youtu.be/nFir9_IYbHw

23/10/2026

Open your website.

Now imagine you know absolutely nothing about your business.

Give yourself 60 seconds.

Can you answer these three questions?

→ What does this company do?
→ Who do they help?
→ What should I do next?

If the answer to any of those questions isn’t immediately clear, your potential customers may be struggling too.

Your website doesn’t need to say everything in the first 60 seconds.

But it does need to make people want to stay.

21/10/2026

THE 12-YEAR RULE: WHO REALLY PAID THE PRICE?

Few aviation regulations have generated as much debate in South Africa as the controversial 12-year aircraft rule.

But what was the reasoning behind it? Why did it become such a contentious issue? And which aviation operators were most affected?

In this episode of The Digital Opinion, Kevin Storie, CEO of CAASA, takes us behind the scenes of the battle to overturn the rule.

We explore how the situation unfolded, the impact on aviation businesses, and what it took to challenge a regulation with significant implications for the industry.

A conversation that every South African aviation professional should hear.
Watch the FULL episode here: https://youtu.be/nFir9_IYbHw

19/10/2026

2027 planning season is here – and we want to know what’s moving up your marketing priority list.

☐ SEO
☐ Email marketing
☐ LinkedIn
☐ Paid campaigns
☐ Video
☐ AI
☐ Website redevelopment
☐ Better content
☐ Marketing automation
☐ Something completely different?

What are you planning to invest more time, budget, or attention in next year?

Tell us in the comments. 👇

15/10/2026

THE DIGITAL OPINION | An Aviation Industry Voice That Doesn't Hold Back

Some conversations are too important to avoid.

In this episode of The Digital Opinion, we sit down with Kevin Storie, CEO of the Commercial Aviation Association of Southern Africa (CAASA), for an open and thought-provoking conversation about the challenges facing South African aviation.

From his involvement in overturning the controversial 12-year aircraft rule to the realities of standing up for an industry, Kevin doesn't shy away from the difficult questions.

We discuss the decisions that shaped the industry, the consequences for operators, and what it takes to lead when not everyone agrees with you.

It's an honest conversation about aviation, advocacy, leadership, and the courage to speak up.

🎧 Watch the full episode:https://youtu.be/nFir9_IYbHw

The Commercial Aviation Association of Southern Africa

12/10/2026

Marketing planning isn’t only about deciding what you’re going to do next.

Sometimes, the more important question is:

What are you going to stop doing?

❌ Posting without a strategy
❌ Creating content just to fill a calendar
❌ Trying to be on every platform
❌ Measuring likes instead of meaningful results
❌ Investing in tactics without knowing what they are supposed to achieve

Not every marketing activity deserves to follow your business into another year.

Keep what works. Question what doesn’t.

09/10/2026

Planning 12 LinkedIn posts for next month?

Great.

But that isn’t your marketing strategy.

Your strategy should start much earlier:

Business objectives → Audience → Positioning → Channels → Campaigns → Content

Content is how you communicate the strategy.

It isn’t the strategy itself.

Before you start filling next year’s content calendar, make sure you know exactly what all that content is supposed to achieve.

07/10/2026

YOUR 2027 MARKETING STRATEGY STARTS NOW

January is too late to start thinking about January.

Now is the time to look at your marketing and ask:

What worked this year?
What didn’t?
Where did your leads actually come from?
What deserves more budget – and what doesn’t?

A strong 2027 marketing strategy shouldn’t start with a list of things you want to do.

It should start with what you’ve learned.

Use the last few months of 2026 to review, refine, and plan – so you can start January ready to move.

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