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Ticketing Australia

Ticketing Australia curates an annual Conference focusing on Education, Ideas and sharing resources Follow us on Twitter http://twitter.com/TixProf

13/10/2026

One week to go until TAC 2026!

We’re gearing up for an incredible few days and can’t wait to welcome you. The full session and speaker lineup is now live on our website.

If you’re already registered, you now have full access to the schedule in the Conference App, so jump in and start building your personalised plan.

07/10/2026

Session Spotlight
Two more incredible sessions you won’t want to miss.

Future Ready: Navigating Change at Scale
Kayely Marriner (Marriner Group), Matthew Lazarus-Hall (Afterpay Arena) and Sean Free (nLiven) discuss leading teams through complex change, keeping people engaged through uncertainty, and building future-ready organisations.

The Era of Accessibility: An MCG Case Study
Asher Nowlan and Stephanie Rossit (Melbourne Cricket Club) share the innovation behind the most accessible concert ever held at the Melbourne Cricket Ground, recognised as ‘Initiative of the Year’ at the 2024 Disability Confidence Awards.

06/10/2026

Keen to make the most of your time? Whether it’s your first conference, you’re coming back for more, or you’re thinking about joining us and want to know a little more before you book, this one’s for you.

Angela & Jo will be running you through everything you need to know about attending the Ticketing Australia Conference.
Register via link in bio.

30/09/2026

SESSION SPOTLIGHT
Two more sessions locked in for this year’s Ticketing Australia Conference!

Panel: If You Could Start Again... Would You?
Ticketing and membership models are often shaped by history, not deliberate design - so what happens when you get the rare chance to remove those constraints entirely? Hosted by Damian Pratt (Netball World Cup Sydney 2027), leaders who’ve built from scratch - Ali Herborn (Canavan) (Dolphins NRL), Alexandra Edgar (Tasmania Football Club) and Grace Carruthers (Stadiums Queensland) - share what they prioritised, what they learned, and what established organisations can realistically take from a “start again” mindset.

Reps & Sets: Moving Pricing Philosophy from Mind to Muscle
Dynamic pricing is no longer theoretical - it’s day-to-day practice across the experience economy. Hosted by Nicholas Falzon (InTown), long-time practitioners Brendan O’Sullivan (Tennis Australia), Laura Prunty (Antix Management) and Alexandra (Ali) Cassim (BridgeClimb Sydney) get candid about who’s really involved, who owns the decisions, and the lessons learned along the way.

📅 20–21 October | CommBank Stadium, Parramatta
🌐 Head to our website to check out more sessions!

24/09/2026

We are excited to share two more sessions for this year’s Ticketing Australia Conference!

There Is No Silver Bullet... The Marginal Gains That Drive Ticket Revenue
Meaningful results rarely come from one big fix - they come from a series of marginal gains across the entire ticketing journey. Chris Crossley (Line-Up) draws on more than a decade of building ticketing technology to explore the BASICS of better ticketing: checkout friction, pricing and inventory, upselling, post-purchase engagement, automation and more. Practical, real-world ideas you can take straight back to your own organisation.

From Grassroots to Growth: What Community and Commercial Events Can Learn from Each Other
Nothing beats a sold-out event, except when that event still doesn’t cover its costs. John Glenn (AANT Centre, Darwin), Matilda Dwyer (Theatre Royal) and Patrice Reilly (Glen Street Theatre) explore how community-based organisations can apply commercial ticketing strategies to boost revenue and sustainability, while commercial events can learn from the audience development and engagement practices that build long-term loyalty and trust.

Head to our website to check out more sessions!

17/09/2026

We said 2025 was unforgettable. 2026 is coming for that title!

16/09/2026

TAC 2026 SESSION SPOTLIGHT
Two more sessions to add to your Ticketing Australia Conference schedule!

Australia: Feature, Not a Bug
Australia’s ticketing industry often defines itself by its challenges - but what if those same characteristics are actually our greatest opportunity? Nick Falzon (InTown) explores how our unique market conditions create fertile ground for collaboration, innovation, and audience cultivation across ticketing, live experiences, tourism and technology - with global examples for context.

What Are You Looking At? The Data Driving Decisions
We all have access to more data than ever, but which numbers actually matter? Hear from leaders across sport, performing arts and live entertainment as they share the metrics, reports and insights driving real decisions. Join facilitator Angela Higgins (Antix Management) alongside panel speakers Brenton Anthony (Cricket Australia), Jerry Hodgins (Melbourne Theatre Company), and Rhiannon Crowe (Live Nation APAC) for a candid, practical look at turning data into action.

📅 20–21 October | CommBank Stadium, Parramatta

09/09/2026

SESSION SPOTLIGHT
Two sessions you won’t want to miss at this year’s Ticketing Australia Conference!

What Did That Post Sell? Leveraging Creators in Live Entertainment
Influencer marketing, but make it measurable.
Davey Simmons (Head of Digital & Audience) and Bella Dalrymple (Talent Partnerships Manager), both from Anthem, pull back the curtain on how Australia’s biggest live entertainment productions are turning creator content into a genuine performance channel - with sales tracked end to end.

The Audiences of 2030: Turning Insight into Action
How do we build stronger relationships with the audiences of tomorrow?
Join Charlie Whitworth and Samantha Bagwell (Business Expansion Leads, Australia & New Zealand, Spektrix) as they unpack what’s really driving audience behaviour - and share practical, global-informed strategies for removing barriers, deepening engagement, and building a thriving cultural sector.

02/09/2026

Excited to reveal the first 3 sessions for TAC 2026!

Opening Keynote: Adam Spencer (sponsored by Tessitura)
One of Australia’s most dynamic minds takes the TAC stage - 25 years in radio, TV and live events, now a leading voice on AI, cyber security and the future of work. Laughs guaranteed, takeaways guaranteed.

More Than a Festival of Footy
AFL’s Tom Nickson & Amy Blake unpack how Gather Round grew from a fixture innovation into a major destination event - spanning football, tourism, hospitality and community activation, and how ticketing strategy and fan behaviour evolved right alongside it.

Regional Venue Round Table
NAPACA Co-Chairs Patrice Rielly & Karly Mejlak lead an open, collaborative discussion on the unique opportunities facing regional venues - a space for venue professionals to share experiences, celebrate successes, and explore practical solutions together. Fresh perspectives, honest conversation, and valuable insights to take back to your own venue.

📅 20–21 October | CommBank Stadium, Parramatta
🎟️ register via link in bio

More sessions coming very soon - stay tuned!

19/08/2026

Congratulations to our 2026 Ticketing Australia Conference scholarship winners!

🏆 Pat Boggs Scholarship — Rachel Hanley (Ticketing Manager, Melbourne International Comedy Festival)
🏆 Tim Roberts Scholarship — Monique Chiari (House & Ticketing Supervisor, Arts House)
🏆 Industry Hero Scholarship, in honour of Keely Brewster — Jessie Phillips (Box Office Supervisor, Melbourne Theatre Company)

See you all at CommBank Stadium, Parramatta, 20–21 October!

Address

Sydney, NSW

Website

http://www.ticketingaustralia.com.au/

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