Chase Your Dreams

Home
Canada
Port Moody, BC
Chase Your Dreams

My name is Glynis. I'm the founder of Chase Your Dreams Consulting.
(1)

I help fashion e-commerce brands become the brand search engines & AI recommend when customers are ready to buy. Founder of Chase your Dreams Consulting, Glynis Tao is a clothing brand owner turned Business Consultant & SEO Specialist with 20 years apparel industry experience. She helps fashion entrepreneurs and clothing brand owners launch, build and grow their fashion e-commerce business. Glynis has expertise in fabric sourcing, technical design, product development, domestic and overseas garment manufacturing. She has been featured on the front page of the business sections of the Vancouver Sun, National Post, The Globe & Mail and has been interviewed on CBC Radio.

10/24/2026

Your product may not mean what you think it means to your customers.

As founders, we can become so focused on perfecting the product, its ingredients, materials, quality and features, that we forget the product is only one part of the story.

For Charlene Li, Founder of EATABLE, customer feedback revealed something much bigger.

Her gourmet popcorn wasn’t simply a premium, clean-label snack. It represented celebration, connection and joy. It was the treat brought to a party, shared around the kitchen table or enjoyed during time with friends.

That insight changed how EATABLE approached its marketing.

Instead of focusing only on what the product contains, the brand began communicating what it brings into people’s lives.

The lesson for every founder: listen closely to how your customers describe your product. They may reveal the emotional benefit and the stronger brand story you couldn’t see from inside the business.

Hear more of Charlene’s journey in Episode 80 of the Chase Your Dreams Podcast: From Kitchen Idea to $1M+: How Charlene Li Built EATABLE.

🎧 Listen at the link in my bio.

10/24/2026

Made it to Friday. And honestly, this week felt hard both personally and professionally.

There were decisions I had to make based on what my family needed from me. I knew those choices might disappoint other people, and that’s never an easy feeling to carry.

As a mom and a business owner, I try my best to show up for everyone. But sometimes, no matter how hard I try, I can’t meet every expectation.

But that doesn’t mean I don’t care. And it doesn’t mean I should have to explain or justify every decision I make.

Still, the guilt can feel heavy. 💔

I wonder how many other women feel this unspoken pressure to be everything to everyone, and feel as though we’ve let someone down the moment we choose our own needs or our family’s needs.

Tonight, I’m looking forward to my breathwork class. 🧘To breathe, release some of this weight and remind myself that doing my best has to be enough.

Does anyone else ever feel this way?

10/22/2026

What if the real risk isn’t failing, but never trying?

When Charlene Li considered leaving the security of her finance career to pursue entrepreneurship, she knew failure might mean rebuilding. But the thought of looking back 10 years later and wondering what could have happened felt even scarier.

You will always be able to find a reason why an idea might not work. Sometimes the next step is choosing the possibility of learning over the certainty of regret.

🎧 Episode 80: From Kitchen Idea to $1M+: How Charlene Li Built EATABLE

Listen to Chase Your Dreams on Apple Podcasts and Spotify.

10/20/2026

New episode drops today! 🔥

Would complete strangers buy a $9 bag of popcorn online? 🍿

That was the simple question Charlene Li and her husband, Vince, set out to answer when they launched EATABLE in 2019.

Before EATABLE™ Elevated Popcorn became a million-dollar brand carried by more than 1,600 retailers, the goal was to create something distinctive, get it into people’s hands and listen to their feedback.

It’s a powerful reminder for product-based founders: you don’t need to have everything figured out before you launch. You need a differentiated idea, real customer feedback and the willingness to learn as you go.

🎧 Episode 80: From Kitchen Idea to $1M+: How Charlene Li Built EATABLE

Listen to Chase Your Dreams on Apple Podcasts and Spotify.

10/19/2026

Enjoying a tasty treat while working. 🍿

Today, I’m editing Episode 80 of Chase Your Dreams, featuring my longtime friend Charlene Li, co-founder of EATABLE.

Charlene first told me about her business idea when we met in 2018. Since then, I’ve watched her and her husband, Vince transform a kitchen experiment into a million-dollar product brand carried by more than 1,600 retailers.

In this season finale, we talk about what happened between the idea and the success story, including:

✨ Validating a product before it feels perfect
✨ Bootstrapping from $0 to more than $1 million
✨ Balancing ecommerce and wholesale growth
✨ Building a business with your spouse
✨ Navigating entrepreneurship and motherhood
✨ Choosing the risk of trying over the regret of never starting

Episode 80: From Kitchen Idea to $1M+: How Charlene Li Built EATABLE

Coming soon. And yes, it’s a tasty one. 😋

10/05/2026

You can spend a fortune getting the right shopper to your product page, then lose the sale over one question: “Will this fit me?”

In Episode #79 of Chase Your Dreams, I speak with Michael Klein, Director of Revenue and E-Commerce at Avease , about one of fashion e-commerce’s most persistent and expensive challenges: returns.

Mike shares:
- Where the customer journey breaks down between search and sale
- The hidden costs of fashion returns
- Why many virtual try-on tools solve only half the problem
- How AI and garment-specific sizing can improve fit confidence
- What smaller brands can do now to reduce avoidable returns

🎧 From Search to Sale: How AI Can Improve Fit Confidence and Reduce Fashion Returns

Listen to Chase Your Dreams on Apple Podcasts and Spotify.

09/30/2026

Well hello there 💙 I’m so happy when I found out Coquitlam Centre was doing a contest/ collab with my favourite colour analyst Christina Florencio and stylist Sarah D’Arcy. I recently found out I am a true winter so I quickly hopped over to the mall to check out the colour wall. It’s so beautiful! They also have a curated wish list of products by season that you can shop from so hurry and enter today for your chance to win!

09/29/2026

In this episode I talk to Mike Klein, Director of Revenue and E-Commerce at Avease, an AI-powered virtual try-on and fit platform for fashion e-commerce brands.

After experiencing the costly impact of returns across wholesale, retail and e-commerce, Mike saw an opportunity to tackle a problem he had faced throughout his career.

In this clip, Mike shares why advances in AI and computer vision convinced him to join Avease and how better virtual fit technology can help brands increase margins, save customers time and reduce the waste created by returns.

🎧 Episode #79: From Search to Sale: How AI Can Improve Fit Confidence and Reduce Fashion Returns.

Listen to Chase Your Dreams on Apple Podcasts and Spotify.

09/26/2026

What if AI could hold the full picture of your business, even when you’re too overwhelmed to see it clearly?

Ëmi Antal is building atëmier OS, an AI-powered guided-thinking platform designed specifically for founder-led businesses.

The platform connects the founder’s strengths, values, ambition, and capacity with business performance, customer insights, and market data. Its purpose is to help founders recognize patterns, uncover underlying problems, and identify the highest-leverage move they can make next.

Ëmi doesn’t see AI as a replacement for human creativity or judgment. She sees it as a way to magnify what she calls “the human magic” within us.

For founders managing countless ideas, decisions, and responsibilities, that outside perspective could help transform information into focused action.

🎧 Episode #78: How to Build a Fashion Business That Supports Your Life with Ëmi Antal

Listen to Chase Your Dreams on Apple Podcasts and Spotify.

Address

610-130 Brew Street
Port Moody, BC
V3H0E3

Website

http://www.glynistao.com/

Alerts

Be the first to know and let us send you an email when Chase Your Dreams posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.