Sarah Mason, Portfolio Manager & Senior Wealth Advisor, CIM

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Sarah Mason, Portfolio Manager & Senior Wealth Advisor, CIM

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Our mission is to help clients identify opportunities within their personal finances to optimize their wealth, while crafting tailored investment portfolios that align with their unique goals and long-term success.

06/22/2026

Most businesses don’t stall because of strategy.
They stall because of leadership.

One of the most important shifts in our growth hasn’t been a new investment strategy or market insight—it’s been how I lead.

Working with a business coach has fundamentally changed how I think about building a practice at scale. It forced me to step out of the operator mindset and into true leadership—where success is measured not by how much I do personally, but by bringing in external skillsets that support us in delivering excellence.

That shift isn’t easy. It requires letting go, getting uncomfortable, and being willing to be challenged.
But it’s also where real growth happens.

Today, we’re more intentional about how we operate—aligning roles with strengths, creating space for our team to excel, and building something that is far greater than any one individual.

At a certain level, success is no longer about individual performance—
it’s about collective excellence.

Thank you to Katie Wright and the positive impact she has made in our team.

It takes a village. And the right guidance can change everything.

06/05/2026

A special evening for our team—and a meaningful milestone.

Wednesday evening, we had the privilege of celebrating Wayne and the incredible career he’s built, alongside many of the clients and relationships that have been such an important part of that journey.

Working alongside Wayne over the years has been just that—a journey. One defined by trust, shared values, and a deep commitment to the clients we serve. His impact on our practice—and on so many lives—will be lasting.

This evening was also a reflection of something I believe deeply: it truly takes a village.

Standing together as a team—Andrew, Fabiola, Holden, Maeve, and Wayne—it was a moment of both gratitude and evolution. Proud of what we’ve built, and equally proud of the next chapter we’re stepping into together.

To our clients who joined us for the celebration—thank you. Your presence meant a great deal, and your trust over the years is something we never take for granted.

Wayne, congratulations on this well-deserved next chapter.
Your legacy is strong, and we are better for having built alongside you.

Photo from Left to Right: Fabiola Lopez, Holden Parker, Sarah Mason, Wayne Schooley, Andrew Campbell & Maeve Prudham

06/04/2026

Three months after the eruption of hostilities in the Middle East and the most frequent question we get is “Why are capital markets doing so well?”

Brent Joyce, BMO Private Wealth’s Chief Investment Strategist, discusses this and more in the latest BMO Nesbitt Burns Global Markets Commentary, “Goldilocks Held Hostage.”

Click here to check out the full report and video: http://spr.ly/6004B8UecM

05/25/2026

After more than 30 years as an Investment Advisor, my business partner Wayne Schooley is retiring this summer, effective August 1, 2026.

Wayne and I have been partners for eight years this June. Ours was very much an arranged marriage—two fairly opposite personalities brought together with a shared goal. There was a slight adjustment period (as there always is), but we hit the ground running and quickly built something special.

What has always stood out about Wayne is his calm demeanor, his incredible kindness, and the deep, genuine relationships he has built with clients over decades. Clients trust him because he listens, because he cares, and because he shows up consistently—year after year—with steadiness and integrity.

Some of my favourite memories together include our very first client event—a business luncheon held during the worst ice storm the city had seen in years (huge thanks to the brave clients who still made it out)—and our many road trips to visit out‑of‑town clients, where I would politely forbid Wayne from keeping talk radio on in the car.

Over the years, I’ve learned so much from Wayne—about patience, perspective, and the importance of taking excellent care of people. Together, we built a business grounded in one simple principle: put our clients first, always.

I will greatly miss working alongside my awesome business partner, but I couldn’t be happier for him. Wayne, wishing you an incredible start to a very well‑deserved retirement this summer.
Thank you for everything.

05/15/2026

Our client friendly video series is designed to educate and empower our clients to make sound investment decisions.

Our Spring Quarterly Update covers the following:

1. Market Update
2. Wealth Themes: A chat with Melissa Saunders from BMO Trust
3. A Word from Wayne Schooley before his Retirement

You are welcome to share this video with any friends and family who would find this content informative.

View the full video on our website: https://nesbittburns.bmo.com/Sarah.Mason/video-series

05/14/2026

A resilient market story is unfolding, even as investors navigate a steady stream of uncertainty.

Carol Schleif, BMO Private Wealth’s Chief Market Strategist, discusses this and more in the latest Global Markets Commentary, “Resounding Resilience.”

Take a look at the full report and video here: http://spr.ly/6002BBSYsA

05/09/2026

This Mother’s Day, I’ve been reflecting on what truly motivates me.

As a Mom, my greatest hope is to give my daughters the confidence and freedom to explore the world, lean into their unique strengths, and discover what lights them up.

That kind of support doesn’t happen by accident.

Financial discipline — being intentional with my income month after month — gives me the ability to say yes as their interests grow, change, and evolve. Whether that’s education, sport, creativity, or new experiences, it’s about creating opportunity.

As a busy working mom, I know how easy it is to put financial planning on the back burner. Life is full. When I coach clients, I focus on the power of small, consistent decisions that compound in powerful ways.

Being intentional today is one step closer to helping my daughters reach their full potential tomorrow.

To the mothers doing their best to balance ambition, care, and foresight — you’re not alone.
Happy Mother’s Day 🤍

05/01/2026

Tax refund season is here—and it’s an opportunity to make your money work a little harder for you.

Whether it’s paying down debt, maximizing your RRSP, or taking advantage of the flexibility of a Tax-Free Savings Account (my personal favourite), small decisions today can have a meaningful impact over time.

If you’ve received a refund, take a moment to be intentional with it.

www.sarahmason.ca

04/17/2026

Who doesn’t love spring?

It’s a season of fresh starts, new beginnings, and renewed energy. A chance to clear the slate and imagine what’s next.
As a wealth advisor, I have the privilege of walking alongside clients through many of life’s new chapters—both exciting and challenging. More often than not, these moments are deeply connected to personal finances:

Can I step off the employee treadmill and finally start my own business?
Is now the right time to purchase the vacation property we’ve been saving for?
With the kids leaving home, what does this next season look like for us?
How do we transition confidently into retirement and make the most of this chapter?

Even life’s harder transitions—death, divorce, or unexpected change—can become a positive fresh start with the right mindset and the right support.

Many people assume that because I work in finance, my job is all about numbers. It isn’t.
It’s about people. Their stories. Their families. How they feel about money—and how they want to live their lives.
My role is to listen, guide, and support clients as they move forward with clarity and confidence—so they can flourish, not just financially, but personally too.

This spring, I hope you’ll take a moment to consider what’s possible in your own journey. And if a new chapter is calling, a thoughtful conversation might be the perfect place to start.

I know I’m personally energized by a few new chapters—both professionally and personally. There’s something special about diving into a new project with fresh perspective.

Happy spring. 🌷

04/10/2026

Tax season isn’t just about filing — it’s about planning.

One of the biggest misconceptions I see is that investment returns are all that matter. In reality, after tax returns are what truly impact long term wealth.

A few reminders we’re discussing with clients right now:
• Not all investment income is taxed the same
• Proper use of registered and non-registered accounts can make a meaningful difference
• Simple strategies like asset location, charitable giving, and income splitting (where appropriate) can significantly improve outcomes

The right planning today can mean more flexibility, clarity, and control down the road.

If tax season has you thinking about whether your portfolio is structured efficiently, we’re always happy to have that conversation.

Address

20 Erb Street West, 3rd Floor
Waterloo, ON
N2L1T2

Website

http://www.masonschooley.com/

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