Columbia Road

Name: Columbia Road
Address: Eteläesplanadi 8, Helsinki, 00130, FI
Telephone: +358504329890

Etusivu
Suomi
Helsinki
Columbia Road

Soita Reittiohjeet Verkkosivusto Ota yhteyttä: Yritys

Columbia Road is a digital sales consultancy focusing on digital sales build & design, strategy and

Columbia Road is a consultancy focusing on digital business growth, ecommerce and digital marketing.

28/10/2026

Get to know the speakers of Digital Commerce Forum 2026: introducing Cecilia Weckstrom, who spent 25 years inside the LEGO Group! 🎉

Cecilia was part of the company's turnaround and 12x growth, and most recently led the transformation of the global engine of fans, creators and communities behind one of the world's most loved brands. Few people can speak about building lasting customer relationships at that scale from the inside, and we are delighted to welcome her to the stage.

Digital Commerce Forum is Columbia Road's yearly meeting place for senior commercial, marketing, and IT leaders. Join us in Helsinki on Friday, November 6th to learn from practitioners and from each other.

We are nearly fully booked, with only a few spots left. Register as soon as you can to make sure you are one of them: https://hubs.ly/Q04Cyjds0

26/10/2026

Get to know the speakers of Digital Commerce Forum 2026: introducing Fabio Baum, VP Ecommerce and Growth at Suitsupply! 💥

Fabio leads ecommerce and growth at Suitsupply, a vertically integrated brand selling across 50 markets through more than 100 stores and its online business. Across roles at DHL, McKinsey and Zalando, most recently five years as General Manager for the Nordics and Benelux, he has seen commerce from the supply, strategy and platform sides. His focus now is growth, innovation and deeper customer relationships worldwide, across a business where digital and physical are meant to work as one. It is a pleasure to have him joining us on stage.

Digital Commerce Forum is our annual gathering in Helsinki for senior commercial, marketing, and IT leaders. This year it takes place on Friday, November 6th, with keynotes and plenty of time for conversations with peers.

Spots are running out, but a few are still available. Register today to secure yours: https://hubs.ly/Q04CfQ3R0

23/10/2026

We're expanding! 🔥

If you want to work at the intersection of data, development, AI, and digital commerce, we currently have two exciting consulting opportunities open:

🇫🇮 Customer Data Consultant
For the analytical problem-solver who enjoys data modelling, robust pipelines, and turning customer insights into AI-ready commercial solutions.

Apply by 1st of November: https://hubs.ly/Q04B_rfN0?

🇸🇪 Hands-on Tech Lead, AI & Digital Commerce
For the strategic builder who enjoys making smart architecture choices, shipping production-grade code, and turning AI into measurable business impact.

Apply by 22nd of November: https://hubs.ly/Q04B_rQy0?

Ready to shape the future of digital sales with us? We'd love to hear from you, future Roadie!

22/10/2026

Get to know the speakers of Digital Commerce Forum 2026: introducing Adina Manisor, who leads global Data & AI strategy at Electrolux Group! 🔥

Adina has spent nearly two decades building the foundations that carry large organisations from AI experiments to enterprise scale, from trusted data and governance to operating models and ways of working. Her career has taken her through Hewlett-Packard Enterprise and Scania, and today she leads Data & AI strategy across 16 business areas at Electrolux. She is passionate about helping companies unlock the strategic value of their data, and we cannot wait to hear her perspective on stage.

Digital Commerce Forum is Columbia Road's annual event for senior commercial, marketing, and IT leaders, bringing them together in Helsinki on Friday, November 6th to share ideas and learn from each other.

We are almost fully booked, but a few spots are still available. If you want to be there, register soon: https://hubs.ly/Q04B_qQS0

15/10/2026

We are happy to welcome Christina Fröberg, our new Office and Event Coordinator, to our team! 🌸

✨ Current location: Helsinki
✨ Hometown: Helsinki
✨ Dream career as a kid: Archaeologist
✨ Guilty pleasure: Reality TV
✨ Drink of choice: Earl Grey Tea
✨ Holiday destination of choice: Some tropical beach
✨ Favourite film: Coraline

Get to know Christina by visiting our blog: https://hubs.ly/Q04Bfxk90

12/10/2026

We are excited to welcome Esra Pirinen, our new Martech Consultant, to Columbia Road! 👋

🔹 Current location: Jyväskylä
🔹 Inspired by: Great books
🔹 Loving currently: Sunny autumn days
🔹 Drink of choice: Ginger b**r
🔹 Food of choice: Tacos
🔹 Holiday destination of choice: Norway
🔹 Favourite item: Gravel bike
🔹 Favourite karaoke song: André
🔹 Favourite artist: Royal Republic

Read more about Esra and his journey on our blog: https://hubs.ly/Q04zT3Kl0

07/10/2026

This autumn, we've been fortunate to welcome back a familiar face. Say hello to our Roadie retourné, Juuso Haapanen! 🍁

🔸 Role at Columbia Road: Managing Consultant, martech
🔸 Current location: Tampere
🔸 Study background: Master's degrees in Computer Science and Software Engineering
🔸 Drink of choice: B**r
🔸 Food of choice: Tasting menu
🔸 Holiday destination of choice: Kuressaare in Estonia
🔸 Favourite karaoke song: Teräsbetoni - Taivas lyö tulta
🔸 Favourite artist: Eevil Stöö, Dänkki Briha, Joose Keskitalo

Get to know Juuso by visiting our blog: https://hubs.ly/Q04zg78c0

01/10/2026

Warm welcome to Michal Malarowski, who joins our team as a Senior Martech Consultant!

⚡️ Hometown: Hannover, Germany & Złotow, Poland
⚡️ Study background: Bachelor in Biology (and minor in Math, not by choice)
⚡️ Inspired by: Lael Wilcox & Lachlan Morton (endurance cyclists)
⚡️ Loving currently: Helsinki and Finland (mushrooms!!!)
⚡️ Guilty pleasure: Late-night snacking
⚡️ Random fact: I was a mascot during a professional AAA Baseball game.
⚡️ Drink of choice: Sparkling water or NEIPA B**r
⚡️ Food of choice: Döner
⚡️ Favourite item: Gravel Bike
⚡️ Favourite film: Kingdom of Heaven
⚡️ Favourite karaoke song: Tequila, currently looking for one with more words.
⚡️ Favourite animal: I love most of them (not deer!).
⚡️ Favourite artist: Electric Callboy

Learn more about Michal and his journey by visiting our blog: https://hubs.ly/Q04yJwt80

24/09/2026

Electrolux Group. Suitsupply. The LEGO Group.

All three on one stage in Helsinki on Friday, November 6th, and registration for Digital Commerce Forum 2026 is now open. 🔥

Our theme this year: Your AI works. Does your organisation?

Most companies have the data, tools, and models in place. Far fewer have the ways of working that turn any of it into commercial results. That is the gap we spend the day on, told through cases from people who have closed it.

The room matters as much as the stage. Every registration is reviewed individually, so the person next to you at lunch is a commercial, sales, marketing or IT leader from a medium or large company, so the conversations stay candid.

Previous editions have filled up long before the date, so this is your sign to register:
👉 https://hubs.ly/Q04y6KxH0

18/09/2026

"Let's wait until the new system is live before we focus on growth."

We hear this all the time. When a company is going through a massive tech migration and market consolidation, digital sales experiments usually get put on hold.

Oomi Energia took the opposite route.

While navigating major M&A integrations and a transition to a modern cloud CRM architecture, they teamed up with Columbia Road to see if we could turn an ongoing website renewal into an active commercial engine right away. Here is what we learned along the way:

💪 We kicked off with an 8-week pilot focused on high-intent electricity sales. Using a simple ICE backlog (Impact, Ease, Confidence), the goal was clear: prove positive ROI before expanding. It paid off within the first two months.
💪 Instead of waiting for a complex data engine to be finalised, we launched simple, agile automations, such as abandoned-cart nudges and exit-intent flows. These captured revenue immediately and smoothed the launch of their new mobile line, Oomi Mobiili.
💪 Big tech transitions don't have to stall your commercial momentum. With the right focus and cross-functional rhythm, they can actually accelerate it.

Huge kudos to the entire Oomi team for trusting the process and showing what true experimentation culture looks like in action. ⚡️

Curious how the pilot scaled into multiple business lines? Read the full story: https://hubs.ly/Q04xL0Tr0

Osoite

Eteläesplanadi 8
Helsinki
00130

Puhelin

+358504329890

Verkkosivusto

https://www.columbiaroad.com/

Ilmoitukset

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