Columbia Road

Columbia Road Columbia Road is a digital sales consultancy focusing on digital sales build & design, strategy and

Columbia Road is a consultancy focusing on digital business growth, ecommerce and digital marketing.

"Coaching is as vital as code."When scaling digital sales through a period of major change, technology is only half the ...
17/08/2026

"Coaching is as vital as code."

When scaling digital sales through a period of major change, technology is only half the equation. The rest comes down to how your teams work together. 🤝

Oomi, one of the most ambitious players in the Finnish energy sector, faced the dual challenge of navigating a massive market consolidation while evolving its robust digital infrastructure to support rapid growth. We've been happy to partner with the team at such a pivotal moment to set up cross-functional growth teams.

Together we succeeded:
⚡️ Positive ROI within 8 weeks on the core electricity pilot
⚡️ Re-engaged lost sales using simple exit-intent and cart recovery flows
⚡️ Launched cross-sell campaigns for new offerings like Oomi Mobiili
⚡️ Trained internal teams to design and run experiments independently

What started as a single 2-month pilot has now expanded across multiple business lines, and we can't wait to see where the journey takes us.

👉 Read the full case study: https://hubs.ly/Q04sTR1g0

Meet Viivi Virtanen, our newest Roadie. This summer she joined us to drive internal ICT projects, and we're already glad...
12/08/2026

Meet Viivi Virtanen, our newest Roadie. This summer she joined us to drive internal ICT projects, and we're already glad she did. ☀️

✨ Current location: Tampere
✨ Loving currently: Lonely Castle in the Mirror by Mizuki Tsujimura
✨ Guilty pleasure: anything pistachio flavoured!
✨ Food of choice: Spicy chicken katsu bowl
✨ Favourite item: a bracelet I got from my sister
✨ Favourite animal: Orca

Learn more about Viivi by visiting our blog: https://hubs.ly/Q04sLYgl0

Rodrigo Castro Rangel joined our team as a Managing Martech Consultant, and we couldn’t be happier! ☀️🔸 Current location...
05/06/2026

Rodrigo Castro Rangel joined our team as a Managing Martech Consultant, and we couldn’t be happier! ☀️

🔸 Current location: Helsinki
🔸 Hometown: Guadalajara, Mexico
🔸 Study background: Bachelor’s degree in International Business and an MBA in International Business Management
🔸 Inspired by: Nature
🔸 Loving currently: Camping season is starting for our family
🔸 Dream career as a kid: Veterinarian
🔸 Guilty pleasure: The smell of freshly ground coffee in the morning
🔸 Drink of choice: A coffee by the fireplace
🔸 Food of choice: Mexican food
🔸 Holiday destination of choice: Northern Norway
🔸 Favourite item: Thule Chariot
🔸 Favourite film: The Godfather
🔸 Favourite animal: Dog

Get to know Rodrigo by visiting our blog: https://hubs.ly/Q04k2yvT0

We're proud to support Beely on their journey to bring multi-agent AI from concept into production. 🚙What began as a dat...
03/06/2026

We're proud to support Beely on their journey to bring multi-agent AI from concept into production. 🚙

What began as a data architecture engagement has grown into a long-term partnership and a fully production-ready AI system built on Google Cloud. Together, we co-created BeelyGPT: a commercial assistant that helps customers navigate car subscriptions, contracts, and service questions in real time.

The results so far? Automated, high-quality car descriptions that free up the Beely team's time, faster and clearer purchase journeys for customers, and a scalable data asset that keeps delivering value.

We're thrilled to have Karri Durchman, Head of Digital at Beely, taking the stage at Google Cloud Summit Nordics in Stockholm today to share the story of how it was done. 🇸🇪 Karri says:

"Our journey with Columbia Road has been incredibly powerful. It has shown how quickly you can turn major, complex ideas into reality when you bring together the right courage, passion and a shared mindset. This has been an exceptional collaboration, and it is only the beginning."

Read the full case: https://hubs.ly/Q04jK9_m0

Our team in Jyväskylä is growing. Say hello to Jari Suni! 👋⚡️ Role at Columbia Road: Managing Consultant, Development⚡️ ...
29/05/2026

Our team in Jyväskylä is growing. Say hello to Jari Suni! 👋

⚡️ Role at Columbia Road: Managing Consultant, Development
⚡️ Study background: Master of Engineering in Software Development, Master of Science in Philosophy
⚡️ Inspired by: Skilled colleagues
⚡️ Food of choice: Pizza
⚡️ Holiday destination of choice: Central Europe
⚡️ Favourite item: Fender J Mascis Jazzmaster
⚡️ Favourite animal: My strange cat

Learn more about Jari and his journey on our blog: https://hubs.ly/Q04j7PLj0

Meet Janne Warpenius, a new Managing Martech Consultant at our Helsinki office! ☀️🔹 Study background: Industrial Enginee...
28/05/2026

Meet Janne Warpenius, a new Managing Martech Consultant at our Helsinki office! ☀️

🔹 Study background: Industrial Engineering and Management
🔹 Dream career as a kid: Truck driver
🔹 Drink of choice: Mineral water
🔹 Favourite animal: Dog
🔹 Favourite artist: Haken

Get to know Janne by visiting our blog: https://hubs.ly/Q04j7Xlg0

We are incredibly proud to share that our wonderful colleague, Ilkka Rämö, was named Partner of the Year at the eCom Sum...
22/05/2026

We are incredibly proud to share that our wonderful colleague, Ilkka Rämö, was named Partner of the Year at the eCom Summit & Awards last night! 🏆

We already knew how lucky we are to have him as a colleague, mentor, and friend, but seeing his dedication recognised by the wider digital commerce community is a special moment for all of us.

"It feels like an absolute privilege to work in relationships where trust and mutual openness are cherished. To me, a real partnership is when the boundaries between companies completely fade away. You’re left with a group of people who care about the exact same goal, throwing everything they've got into making it happen.

Above all, this award belongs to our clients who have had the courage to trust us. And thankfully, this is never a solo sport; the entire Columbia Road community has always had my back, so this recognition is very much shared with all of my fellow Roadies." Ilkka says.

A massive thank you to Digital Commerce Finland for putting on such a fantastic event, and congratulations also to all the other winners and nominees! 🥂

Warm welcome to Columbia Road, Anand Bhardwaj! 🌸 🙌◾️ Role at Columbia Road:  Managing Consultant, Strategy and Architect...
20/05/2026

Warm welcome to Columbia Road, Anand Bhardwaj! 🌸 🙌

◾️ Role at Columbia Road: Managing Consultant, Strategy and Architecture
◾️ Current location: Helsinki
◾️ Study background: Computer Science
◾️ Inspired by: Lao Tzu, Mahatma Gandhi
◾️ Holiday destination of choice: Italy and Switzerland (Alps)
◾️ Favourite film: Kunfu Panda, 3 idiots (Bollywood)
◾️ Favourite artist: Ed Sheeran

Learn more about Anand and his journey by reading our blog: https://hubs.ly/Q04hfPL70

Say hello to Jonne Seppänen, our new addition to the Jyväskylä team! 🌞🔹 Role at Columbia Road: Managing Consultant, Comm...
19/05/2026

Say hello to Jonne Seppänen, our new addition to the Jyväskylä team! 🌞

🔹 Role at Columbia Road: Managing Consultant, Commerce & Product Information Management
🔹 Hometown: Vaala, Northern Osthrobotnia, Finland
🔹 Study background: https://hubs.ly/Q04h43T70. (Tech.), Industrial Engineering and Management, https://hubs.ly/Q04h43T70. (Econ.), Information Systems
🔹 Loving currently: Juggling and balancing family life, work, and sports
🔹 Dream career as a kid: Architect for buildings, but lacked creativity. Ironically, I ended up being an architect with creativity, but in a totally different domain.
🔹 Guilty pleasure: It must be candies.
🔹 Food of choice: Pizza Napoletana
🔹 Holiday destination of choice: Northern Italy
🔹 Favourite film: Interstellar
🔹 Favourite artist: J.R.R Tolkien

Get to know Jonne by reading our blog: https://hubs.ly/Q04h49W20

It's that time of the year again! The eCom Summit & Awards by Digital Commerce Finland is happening this Thursday, and w...
19/05/2026

It's that time of the year again! The eCom Summit & Awards by Digital Commerce Finland is happening this Thursday, and we're really glad to be joining in as a partner.

Quite a few of us from the Columbia Road team will be there, so if you're heading to Messukeskus, please do come over and say hello to: Elli, Juha, Maija, Ville, Inka, Ilkka, Laura and Eero. We're always up for a chat about digital commerce, data, or just catching up over a coffee.

But if we're being completely honest, the thing we're most excited about is that our very own Ilkka Rämö has been nominated for Partner of the Year. 🏆

Anyone who has worked with Ilkka, or even just sat down with him for a chat, knows just how much heart and dedication he puts into helping businesses grow. He is the definition of what a great consultant should be, and we genuinely couldn't be prouder to see him in the top three.

See you there!

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