Columbia Road

Name: Columbia Road
Address: Eteläesplanadi 8, Helsinki, 00130, FI
Telephone: +358504329890

Koti
Suomi
Helsinki
Columbia Road

Columbia Road is a digital sales consultancy focusing on digital sales build & design, strategy and

Columbia Road is a consultancy focusing on digital business growth, ecommerce and digital marketing.

05/06/2026

Rodrigo Castro Rangel joined our team as a Managing Martech Consultant, and we couldn’t be happier! ☀️

🔸 Current location: Helsinki
🔸 Hometown: Guadalajara, Mexico
🔸 Study background: Bachelor’s degree in International Business and an MBA in International Business Management
🔸 Inspired by: Nature
🔸 Loving currently: Camping season is starting for our family
🔸 Dream career as a kid: Veterinarian
🔸 Guilty pleasure: The smell of freshly ground coffee in the morning
🔸 Drink of choice: A coffee by the fireplace
🔸 Food of choice: Mexican food
🔸 Holiday destination of choice: Northern Norway
🔸 Favourite item: Thule Chariot
🔸 Favourite film: The Godfather
🔸 Favourite animal: Dog

Get to know Rodrigo by visiting our blog: https://hubs.ly/Q04k2yvT0

03/06/2026

We're proud to support Beely on their journey to bring multi-agent AI from concept into production. 🚙

What began as a data architecture engagement has grown into a long-term partnership and a fully production-ready AI system built on Google Cloud. Together, we co-created BeelyGPT: a commercial assistant that helps customers navigate car subscriptions, contracts, and service questions in real time.

The results so far? Automated, high-quality car descriptions that free up the Beely team's time, faster and clearer purchase journeys for customers, and a scalable data asset that keeps delivering value.

We're thrilled to have Karri Durchman, Head of Digital at Beely, taking the stage at Google Cloud Summit Nordics in Stockholm today to share the story of how it was done. 🇸🇪 Karri says:

"Our journey with Columbia Road has been incredibly powerful. It has shown how quickly you can turn major, complex ideas into reality when you bring together the right courage, passion and a shared mindset. This has been an exceptional collaboration, and it is only the beginning."

Read the full case: https://hubs.ly/Q04jK9_m0

29/05/2026

Our team in Jyväskylä is growing. Say hello to Jari Suni! 👋

⚡️ Role at Columbia Road: Managing Consultant, Development
⚡️ Study background: Master of Engineering in Software Development, Master of Science in Philosophy
⚡️ Inspired by: Skilled colleagues
⚡️ Food of choice: Pizza
⚡️ Holiday destination of choice: Central Europe
⚡️ Favourite item: Fender J Mascis Jazzmaster
⚡️ Favourite animal: My strange cat

Learn more about Jari and his journey on our blog: https://hubs.ly/Q04j7PLj0

28/05/2026

Meet Janne Warpenius, a new Managing Martech Consultant at our Helsinki office! ☀️

🔹 Study background: Industrial Engineering and Management
🔹 Dream career as a kid: Truck driver
🔹 Drink of choice: Mineral water
🔹 Favourite animal: Dog
🔹 Favourite artist: Haken

Get to know Janne by visiting our blog: https://hubs.ly/Q04j7Xlg0

22/05/2026

We are incredibly proud to share that our wonderful colleague, Ilkka Rämö, was named Partner of the Year at the eCom Summit & Awards last night! 🏆

We already knew how lucky we are to have him as a colleague, mentor, and friend, but seeing his dedication recognised by the wider digital commerce community is a special moment for all of us.

"It feels like an absolute privilege to work in relationships where trust and mutual openness are cherished. To me, a real partnership is when the boundaries between companies completely fade away. You’re left with a group of people who care about the exact same goal, throwing everything they've got into making it happen.

Above all, this award belongs to our clients who have had the courage to trust us. And thankfully, this is never a solo sport; the entire Columbia Road community has always had my back, so this recognition is very much shared with all of my fellow Roadies." Ilkka says.

A massive thank you to Digital Commerce Finland for putting on such a fantastic event, and congratulations also to all the other winners and nominees! 🥂

20/05/2026

Warm welcome to Columbia Road, Anand Bhardwaj! 🌸 🙌

◾️ Role at Columbia Road: Managing Consultant, Strategy and Architecture
◾️ Current location: Helsinki
◾️ Study background: Computer Science
◾️ Inspired by: Lao Tzu, Mahatma Gandhi
◾️ Holiday destination of choice: Italy and Switzerland (Alps)
◾️ Favourite film: Kunfu Panda, 3 idiots (Bollywood)
◾️ Favourite artist: Ed Sheeran

Learn more about Anand and his journey by reading our blog: https://hubs.ly/Q04hfPL70

19/05/2026

Say hello to Jonne Seppänen, our new addition to the Jyväskylä team! 🌞

🔹 Role at Columbia Road: Managing Consultant, Commerce & Product Information Management
🔹 Hometown: Vaala, Northern Osthrobotnia, Finland
🔹 Study background: https://hubs.ly/Q04h43T70. (Tech.), Industrial Engineering and Management, https://hubs.ly/Q04h43T70. (Econ.), Information Systems
🔹 Loving currently: Juggling and balancing family life, work, and sports
🔹 Dream career as a kid: Architect for buildings, but lacked creativity. Ironically, I ended up being an architect with creativity, but in a totally different domain.
🔹 Guilty pleasure: It must be candies.
🔹 Food of choice: Pizza Napoletana
🔹 Holiday destination of choice: Northern Italy
🔹 Favourite film: Interstellar
🔹 Favourite artist: J.R.R Tolkien

Get to know Jonne by reading our blog: https://hubs.ly/Q04h49W20

19/05/2026

It's that time of the year again! The eCom Summit & Awards by Digital Commerce Finland is happening this Thursday, and we're really glad to be joining in as a partner.

Quite a few of us from the Columbia Road team will be there, so if you're heading to Messukeskus, please do come over and say hello to: Elli, Juha, Maija, Ville, Inka, Ilkka, Laura and Eero. We're always up for a chat about digital commerce, data, or just catching up over a coffee.

But if we're being completely honest, the thing we're most excited about is that our very own Ilkka Rämö has been nominated for Partner of the Year. 🏆

Anyone who has worked with Ilkka, or even just sat down with him for a chat, knows just how much heart and dedication he puts into helping businesses grow. He is the definition of what a great consultant should be, and we genuinely couldn't be prouder to see him in the top three.

See you there!

15/05/2026

Building digital services is most rewarding when you're working with a partner who truly understands their customers' daily realities. 🤝 That's why we're incredibly proud to be supporting Wihuri Metro-tukku as their strategic and operational partner for their ecommerce renewal.

As one of Finland's leading wholesalers in the daily goods sector, Wihuri Metro-tukku provides personal service to professional kitchens across the foodservice and public sectors. Through this project, we are developing their digital ordering channel into a genuine digital partner for chefs and foodservice professionals.

By streamlining the complexities of professional procurement, the updated platform will free up valuable time for customers to focus on their core business and culinary craft. 🛒

Thank you to the Metro-tukku team for the trust. We're looking forward to the journey ahead and the positive impact this will have on the industry. 🚀

🇫🇮: ”Digitaalisten kanavien merkitys kasvaa asiakkaidemme arjessa, ja siksi kehitämme verkkokauppaamme määrätietoisesti asiakkaan tarpeista käsin. Käynnissä oleva kehityshanke pohjautuu asiakkaiden arjen ymmärtämiseen ja palautteeseen, ja tavoitteemme on ennakoida tulevia tarpeita tarjoamalla helppoja, läpinäkyviä ja arkea tukevia ratkaisuja”, kertoo valikoima- ja markkinointijohtaja Emilia Santavuori.
Kehityshankkeen myötä asiakkaiden digitaalista asiointia kehitetään kokonaisvaltaisemmin. Tavoitteena on tehdä asioinnista sujuvampaa ja tukea asiakkaita arjen tarpeissa verkkokaupan ympärillä.

Lue lisää Metro-tukun tiedotteesta: https://hubs.ly/Q04gprnt0

13/05/2026

How do you encourage an entire metropolitan region to embrace digital mobility? 🚆 This was the challenge HSL tackled to ensure seamless passenger journeys and accessible public transport for everyone.

Building on years of partnership, we helped HSL move from traditional silos to a unified, cross-functional growth team aligned around shared goals. From the very beginning, we focused on building a culture of rapid experimentation. This approach allowed us to move away from fixed plans and instead use data-driven testing to find what truly works for passengers.

The impact so far:
✔️ 180% increase in transitions to the HSL app within six months
✔️ 42% of ticket sales influenced by growth team initiatives
✔️ 37% reduction in users struggling to find information on key pages
✔️ A permanent, data-driven culture embedded across the organisation

“Piloting the growth team model has proven exceptionally successful. The numerical results are impressive, but the shift in our ways of working and the positive change in our culture are just as significant.” Milla Wiksten, Head of Business Unit at HSL

By combining human insight with a commitment to continuous testing, HSL has laid a foundation for long-term growth and more accessible public transport. Read the full story of our collaboration here: https://hubs.ly/Q04gdCfL0

Osoite

Eteläesplanadi 8
Helsinki
00130

Puhelin

+358504329890

Nettisivu

https://www.columbiaroad.com/

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