17/08/2026
"Coaching is as vital as code."
When scaling digital sales through a period of major change, technology is only half the equation. The rest comes down to how your teams work together. 🤝
Oomi, one of the most ambitious players in the Finnish energy sector, faced the dual challenge of navigating a massive market consolidation while evolving its robust digital infrastructure to support rapid growth. We've been happy to partner with the team at such a pivotal moment to set up cross-functional growth teams.
Together we succeeded:
⚡️ Positive ROI within 8 weeks on the core electricity pilot
⚡️ Re-engaged lost sales using simple exit-intent and cart recovery flows
⚡️ Launched cross-sell campaigns for new offerings like Oomi Mobiili
⚡️ Trained internal teams to design and run experiments independently
What started as a single 2-month pilot has now expanded across multiple business lines, and we can't wait to see where the journey takes us.
👉 Read the full case study: https://hubs.ly/Q04sTR1g0